kullin – Page 43 – Media Culpa

Create a Heat Map of Your Foursquare Checkins

Are you using Foursquare to check in at different places? Then you can use WhereDoYouGo.net to illustrate where you check in most frequently. By letting the site fetch your Foursquare history it plots out a heatmap of your favorite places, like mine below from Stockholm city.

If you are going all in on transparency, you can also create a map that periodically updates itself.

heatmap-foursquare

How to lose 5,000 inlinks per month and alienate bloggers

If you have been blogging a few years, you may have noticed a change in the way other bloggers react to your content. Back then when I started, in 2004 and 2005, all you had to do is write a witty comment to some news story and five other bloggers would link to your post, possibly adding a few views of their own. Nowadays, you can spend weeks on research for a specific blog post and “all you get back” are a number of retweets, and maybe maybe one or two blog links. I’m not saying it’s a bad thing, especially for me who have an old blog with thousands of old links to it, I already have a high page rank. And it’s great that Twitter and Facebook have made it increadibly easy for your thoughts to travel across the web. But it was easier back then to get link love and, since a link is a “vote” on your content in Google, thereby building a good page rank for your blog.

So I will try to more often reward really good blog posts with a link back from my blog, not “only a retweet”.

“Good content deserves more than a retweet.”

Here is a good example that ties in well with the link love theme of this post. Simon Sundén, a great Swedish SEO expert, wrote a story the other day about how one Norwegian daily voluntarily turned down 5,000 natural inlinks per month. In short, Dagbladet.no used to use Twingly to show which blog posts link back to a given article. Since this concept is a win-win for both the paper and the blogger, many Scandinavian news sites have introduced Twingly. The news site gets lots of links and some traffic, while the blogger gets traffic back and some recognition.

What Sundén noticed was that Dagbladet.no stopped using Twingly some time late in 2009 and as you can see from the red columns in the graph below, the effect was that the number of inlinks per month dropped drastically from 5,000-6,000 to a measly 1,000. Meanwhile, competing daily VG.no kept Twingly and has enjoyed a steady level of links from bloggers (see blue columns below).

In the long run, VG.no will probably become a stronger site from a search perspective, compared to Dagbladet.no because bloggers are more likely to link to a similar article on VG.no than on Dagbladet.no.

Image credit: Simon Sundén.

BP Oil Spill and Social Media

BP are now caught in the middle of the worst possible scenario – one of the company’s oil drilling rigs in the Gulf of Mexico exploded on April 22 and sunk, resulting in a major environmental disaster as more than 5,000 barrels of oil leak into the ocean per day. The long term reputation of the company is at stake because of the accident, that in many instances has been labelled “the BP oil spill”. On the EPA site, for example, it is called “the British Petroleum Oil Spill” and even the link to the site is http://www.epa.gov/bpspill/. As the Star Phoenix notes, “in PR circles, if a disaster gets named after your company, this is a bad thing”.

This is obviously a horrible situation, on so many levels, and I don’t envy the people at BP that have to handle communication during this tough time. And nowadays, crisis management has extended into social media and it is a parameter a company need to integrate into its communication strategy.

As one would expect, BP is taking a severe beating in social media right now, when consumers vent their frustration with the effects of the disaster. On Twitter, thousands of tweets are currently being published mentioning BP in connection with the oil spill. Many of them are also directly addressing BP’s US corporate Twitter account with angry comments, suggestions and questions.

However, BP are not responding to any of those comments. In fact, the company does not communicate much at all via @BP_America. The account does not respond, retweet or follow anyone else on Twitter (see Klout score below), making it a pure one way communication channel. On top of that, the few tweets that are being published are press releases syndicated to Twitter via Twitterfeed. Nothing wrong with that, but if you publish press releases on your site in capital letters, it doesn’t land well on Twitter, where it equals SHOUTING!

I don’t want to point fingers at BP for not using Twitter to its fullest potential in this difficult position. Instead, why not point to other stakeholders in this catastrophe that are doing things well?

For example, the US Coast Guard has a Flickr account where it publishes photos and images under Creative Commons license. Images are displayed on http://www.deepwaterhorizonresponse.com/ as a slide show. In the menu of the site, there is even a section for “Social Media” which points to the U.S. Coast Guard’s presence on Facebook, Twitter and Flickr. Update: I forgot to mention that this site is being maintained by British Petroleum, Transocean, the U.S. Coast Guard, the National Atmospheric and Oceanic Administration, the U.S. Department of Homeland Security and the U.S. Department of Department.

The US Environmental Protection Agency, EPA, also uses social media. Administrator Lisa Jackson responds on Facebook and Twitter. I’m sure there are many more examples. The problem for a company in a crisis, especially when you are already in the “bad guy” position, is that when you leave an entire arena to your opponents, the damage to your brand in the long run may be worse than it would have to be. Facebook has more than 400 million members and that’s a big channel to leave unattended. If you do a search for “BP oil”, the first hit you get is the group Boycott BP Oil. As a contrast, the BP America Facebook page has not been updated since Feb 18, 2010. In other words, there is room for improvement.

Photo credit: http://www.flickr.com/photos/uscgd8/

Infographic – if the Swedish blogosphere were 100 people

I have just compiled the statistics from my latest survey BlogSweden 5 (in Swedish: Bloggsverige 5) and a report was published in Swedish in the previous post. A total of 2,251 bloggers and blog readers answered the survey. A translation will be posted later.

In the meantime, below is an infographic that could represent the Swedish blogosphere in 2010, if it were 100 people.

A presentation of BlogSweden 4, conducted in 2009 can be found on Slideshare.

Note: Respondents were chosen by convenience sampling which means that the results of the survey is not statistically valid for all Swedish bloggers, but only for the respondents of the survey.

Bloggsverige 5 – modebloggar nu populärast

Jag har nu sammanställt den femte årliga enkätundersökningen – Bloggsverige 5, en enkät där 2251 bloggare och bloggläsare svarat på frågor om sin syn på sociala medier. Hela 94% av de som svarade på enkäten har en egen blogg.

Bland de typer av bloggar som man helst läser är i år bloggar om mode och design allra mest populära. Förra året var “vardagsbetraktelser” något mer populärt än mode och design.

Den typiska svenska bloggaren i enkäten är:

kvinna
16-20 år gammal
läser 1-5 bloggar dagligen (6-10 bloggar 2009)
spenderar 2 timma per vecka med att läsa bloggar (6-10 timmar 2009)
läser helst bloggar om mode och design (vardagsbetraktelser 2009)
läser bloggar för att bli underhållen
har såväl köpt som avstått från att köpa en produkt/tjänst efter att ha läst rekommendationer eller åsikter på en blogg
har de senaste 12 månaderna delat med sig av både en negativ och en positiv upplevelse av ett företag, produkt eller tjänst
tror inte att sociala medier kommer att ha betydelse för vilket parti hon röstar på i nästa val
är medlem i ett socialt nätverk för att hålla kontakt med vänner
bloggar för att hon gillar att skriva
uppdaterar sin blogg varje dag
har inget emot att bli kontaktad av företag i sin egenskap av bloggare
är inte anonym
har inte egna annonser på sin blogg

Skillnader mot enkäten 2009 när det gäller den typiska bloggaren:

läser färre bloggar,
spenderar mindre tid med att läsa bloggar,
Bloggar om mode och design nu populäraste ämnet

Bloggsverige 5

View more presentations from kullin.

Undersökningen genomfördes via SurveyMonkey.com mellan 12 och 14 april 2010 där totalt 2251 personer svarade. Urvalet av respondenter har skett via så kallat bekvämlighetsurval genom word-of-mouth i sociala medier. Det innebär att resultaten i enkäten endast med säkerhet är representativt för respondenterna och inte med nödvändighet för alla svenska bloggare och bloggläsare. Därav följer också att jämförelser med BloggSverige 1, 2, 3 och 4 inte går att göra med statistisk säkerhet.

BloggSverige 1 genomfördes i maj 2005, BloggSverige 2 i juli 2006, BloggSverige 3 i januari 2008 och BloggSverige 4 i februari 2009.