During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history of streaking as well.
Gained more than 2 million followers
Right before she ran onto the pitch in Madrid, Wolanski had 316,000 followers on Instagram. That has skyrocketed to about 2.5 million followers earlier today.
Instagram is also full of copy cats who try to look like her account in order to gain followers. One of the fake accounts has grown from 73,000 to 114,000 followers in less than a day, so it pays off apparently.
Instagram has supspended Kinsey’s account
However, Kinsey Wolanski’s real Instagram account @kinsey_sue is nowhere to be found right now. A few hours ago, Vitaly posted a photo on his Instagram story where Kinsey says her account has been hacked. More likely though is that her account has been suspended by Instagram, due to her sudden fame being a result of a criminal act.
This can be an advantage for users who run multiple accounts in the same niche, or for brands that may want to publish identical posts to different brand accounts.
I would still use it with caution, especially if a lot of your views comes froms hastags. Since both images are publishes simoultaneously, they will appear next to each other in the hashtag feed, which may lower your reach and cause confusion.
Anyway, it’s an interesting new feature and we will see if this is a limited test or if the feature is permanent.
Digital influencers have become a major force in online marketing in recent years. Brands turn to celebrities and other influencers to engage audiences and sway purchase decisions in influencer marketing campaigns. A new study by Fullscreen and Shareablee shows that these social media influencers have a strong impact on their followers’ behaviour.
The study looks at four levels of digital stars:
Celebrities – 20 million followers or more
Trailblazers – online stars with 1 million or more followers
Emerging voices and rising stars – digital creators with 250k – 999k followers
Micro influencers – social media stars with less than 250k followers
Young people are influenced by social media stars
In the study, consumers aged 18-34 were asked whether they had taken any action as a result of seeing social media posts from digital influencers. Not surprising, many of them had and it turned out that celebrities were least effective in swaying consumer behaviour.
Micro influencers and “rising stars” are most effective in getting consumers to try one of their recommendations. As many as 45% of consumers report that they had done that.
“Digital trailblazers” are very effective at getting followers to purchase an item that they talked about in social media. Influencers with less than a million followers are almost as effective, while one in five consumers report that they had made a purchase as a result of a celebrity post.
Instagram creates most engagement for influencers
Among the social platforms that digital influencers use (Snapchat not included), Instagram creates the most engagement. This is especially true for micro influencers who see 86% of total engagement take place on Instagram.
That doesn’t mean, of course, that for example Youtube is not important. For many influencers, Youtube generates millions of views, so it all depends on how you define engagement. Also, I would have liked to see how much blogs affect consumer behaviour. At least in Sweden, many high profile bloggers generate massive sales for brands in campaigns that include a combination of blogs, Instagram and Youtube.
Instagram now shows you when your contacts were last active on the app. If you look under the direct messages, it states how many minutes, hours or days since the other users were last active.
That of course means that they can see your status as well.
If you find this intrusive, fear not, there is a way to shut it off. Here’s how to do it.
Go to your profile and click on the settings gearwheel. Scroll down to Show Activity Status and slide to turn it off. Once you remove this feature, you will not be able to see others’ status and they will not see yours.
Instagram might be getting rid of the Top 9 images for hashtags that normally are placed on top of the screen under each tag. Getting into the top 9 has been a great way to get your posts exposed to people who are not among your regular followers.
One of of my Instagram accounts I noticed today that the Top 9 posts are gone. In that place there are now two tabs and two feeds for each hashtag:
The left tab shows top posts under this hashtag and there is no limit in terms of number. So there are more than 9 posts, you can scroll down to find as many as you like.
The right tab shows the most recent posts under this hashtag.
What does this mean?
There has been a lot of speculation as to whether hashtags are becoming less important or not. Some say they see less reach from hashtags and then there is the entire issue of the infamous shadow ban. But I believe that hashtags will continue to be an important tool, since Instagram recently added the ability to follow hashtags.
A new tab with a feed of the top post will show more high quality photos or videos, that Instagram assumes you will like. So hashtags will continue to be important as a means to reach non followers.
Brands have been using social media influencers in marketing campaigns for a long time. As the practice has grown over the years, many individuals have become celebrities with millions of followers and they can charge thousands or tens of thousands of dollars for a social media campaign or even a single Instagram post.
As influencer marketing has become more expensive and sometimes less effective, many brands look at micro influencers as partners in online campaigns.
So how can brands use micro influencers to increase engagement online? In this webinar, digital marketing consultant Shane Barker goes through the process of finding, contacting and using micro influencers to drive engagement.
His definition of micro influencers is that they are:
Social media users with 1,000 to 100,000 followers
Specializing in a certain niche
Could be everyday consumers (they are very genuine, more down to earth, more like ourselves)
Some of the advantages of using micro influencers is their ability to engage, since their engagement rate normally is higher than for an influencer with a larger following:
Average engagement rate for influencers with fewer than 2,000 followers is 10.7% (source: influence.co)
Average engagement rate for influencers with 100k to 150k followers is 2.5%
Average engagement rate for influencers with more than 1 million followers is 1.5%
Watch the video above to learn more about how to use micro influencers in your digital marketing campaigns.