Socialbakers have introduced a concept called “socially devoted“, aiming to describe brands and pages on Facebook that excel in fan engagement and social customer care. That same label has now been applied on a country basis to see what countries are the most socially devoted. It turns out that Guatemala is ranked first in Q1, 2013, with an average Response Rate of 93.54% for local brand pages.
Norway is ranked second, followed by the Netherlands and Sweden in fourth place. The complete Top 25 country rankings, based on percentage of answered questions, can be found below: