Social Media | Media Culpa

Peach Fuzz is Pantone’s Color of the Year 2024 – here’s how to use it in Canva

Each year, Pantone’s Color of the Year is revealed to the design and creator community —a single hue that, in the eyes of the global color authority, encapsulates the spirit and trends of the time. For 2024, the choice fell upon Peach Fuzz, a gentle peach tone that is both warm and carries a modern elegance, according to Pantone.

The color was chosen as a counterweight to a time of turmoil, a warm and welcoming color that “conveys a message of compassion and empathy”.

So if you want to adjust your content according to the proposed color trend, here’s an easy way to get started.

Finding templates in Canva by color

If you are using the content creation tool Canva, it is very easy to create content with that fuzzy peach feel. By dragging the image above into an empty image in Canva, the color picker tells us that Peach Fuzz has the hex code #FEBE98. Now you can start adding elements to your images with the same color.

There are of course already a number of templates in Canva that you can use and you can search for templates by color. Just add the code #FEBE98 into the color picker and you will get several suggestions for templates with the same mood.

Color Palettes

Next step may be to create a palette based on the Color of the Year 2024. Go to Canva’s Color Palette Generator. Upload the image from Pantone and Canva suggests a number of palettes based upon the peachy original. If you find the one below a bit dull, there are others to choose from.

Another tool for creating palettes is Adobe Color Wheel. Here’s an example of a palette that was generated with Peach Fuzz as a reference.

Now you can start to incorporate (if your brand guidelines allow) these colors into your content production for 2024.

Oh, and there’s even a $30 color of the year coffee mug for the real enthusiasts…

Fake Hurricane Dorian video goes viral on Twitter

Whenever there is a major event, news story or a natural disaster like the hurricane Dorian, someone is going to try to take advantage of it to gain followers and reach on social media. Do you remember the fake photo of “Frankenstorm” hurricane Sandy, that looked like it would destroy all of Manhattan? Completely fake of course, but that didn’t stop people from sharing it more than 626,000 times on Facebook. Incredible!

This was back in 2010, and although Facebook’s algorithm has changed and it might be a little harder to get that kind of virality today, we as users probably haven’t become much smarter.

As hurricane Dorian approached the coast of Florida, a Twitter account tweeted a video that appeard to show an enormous hurricane about to hit Miami Beach.

The tweet has gotten more than 1.7 million views, 35,000 retweets and 76,000 likes in one day, despite the fact that it is obviously fake. It looks fake and it is very easy to fact check, especially if you know that hurricanes originating in the northern hemisphere rotate counterclockwise. In the fake video, the hurricane spins clockwise.

Also, many of the replies to the tweet point out that it is not true and even link to sources that debunk the claim of the tweet.

The same video has also been shared several times on Instagram, but has since been taken down.

The computer animated video was first posted to Instagram in May 2019, several months before hurricane Dorian started to emerge. You can see the video here:

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Ett inlägg delat av ♏TheGlitch♏ (@theglitch.og) 18 Maj 2019 kl. 8:24 PDT

Why do we share fake news on social media?

So why do we keep sharing stories that are so blatantly false? There are probably many reasons why this happens. Research into why people share fake news show that “Individuals tend not to question the credibility of information unless it violates their preconceptions or they are incentivized to do so”. There is also a tendency to view unique content as “too good not to share”.

In other words, there is no incentive to fact check something that looks so cool. Some may not even care.

There are many ways you can fact check social media posts, by googling and checking hashtags. You can take a screen shot and do a reverse image search on Google, that often reveals that the footage is older than what it appears to be. And as always, if it looks too good too be true, it probably is fake.