How I increased ranking and traffic with Google Search Console

Google Search Console is a great free tool provided by Google to help businesses optimize their sites for search. You can use it to understand how your blog or website performs in Google search and what you can do to improve traffic and ranking. I have a travel blog that I would like to get more traffic to and I have been using Google Search Console for a while to see how I can improve my blog.

Travel blog

What you can learn from Google Search Console

This tool can help you improve your SEO through for example what keywords your site ranks for, what position you have in search results for those keywords, how much traffic your site gets from specific queries, and what other sites have linked to your content.

Improved results

In November 2018 my travel blog did not get much traffic from Google so I have been tracking its performance in Google Search Console ever since. By submitting a sitemap to the tool, I have helped Google crawl and index my site in a more effective way. Then I have been studying what search queries I rank for and some that I could rank better at. I have also started to try to get more external links to my site, through different activities.

Other steps I have taken is to add more content and links in order to improve the over all performance of the site.

The results:
Increased traffic: web search clicks (last 3 months) is up by 3000%, ok it is from a very low level but I am happy that it is going quickly in the right direction.

Increased total impressions: up by 3000%, also from a low level.

impressions in Google search graph

Increased average CTR: up from 2.7% t0 3,1% which means that when my blog shows up in search results, users click more often on my links.

average CTR

Increased average position: up from 40.3 to 29.5 which means that on all the words and phrases that my blog ranks in Google, it has climbed an average of more than 10 spots.

Increased number of internal links: up from 26,000 to almost 54,000.

Decrease in number of external links: down from 2580 to 2360. Interestingly, the drop is mainly due to a huge drop in links from one of my other blogs, possibly due to a drop in the number of ranked pages on that blog. I must investigate.

All in all, by studying the results of my travel blog in Google Search Console, I have been encouraged to make ongoing changes and to add more quality content. This has helped improve the performance of my site just as I had hoped for.

You can have a look at my travel blog here and read tips from my trips to different destinations such as San Francisco, Singapore and Milan.

 

Champions League streaker Kinsey Wolanski’s Instagram suspended

Suspended

During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history of streaking as well.

Kinsey Sue Instagram

Gained more than 2 million followers

Right before she ran onto the pitch in Madrid, Wolanski had 316,000 followers on Instagram. That has skyrocketed to about 2.5 million followers earlier today.

instagram_kinsey_sue_followers

Instagram is also full of copy cats who try to look like her account in order to gain followers. One of the fake accounts has grown from 73,000 to 114,000 followers in less than a day, so it pays off apparently.

Instagram has supspended Kinsey’s account

However, Kinsey Wolanski’s real Instagram account @kinsey_sue is nowhere to be found right now. A few hours ago, Vitaly posted a photo on his Instagram story where Kinsey says her account has been hacked.  More likely though is that her account has been suspended by Instagram, due to her sudden fame being a result of a criminal act.

account suspened on instagram

Footnote: I’m @kullin on Instagram.

 

Visa det här inlägget på Instagram

 

Ett inlägg delat av Hans Kullin ✈︎ (@kullin)

Instagram now lets you post the same image to multiple accounts

Today I noticed a new feature on Instagram. If you are logged in to more than one account, Instagram now lets you post the same image or video to multiple accounts at the same time.

With this new feature there are toggle switches for each account that you are logged into. By turning the switch on or off, you can decide which accounts the image or video will be posted to.

I tried to post to two of my accounts and it worked like a charm.

Here is the image posted to @kullin 

And here it is on my @sthlmer account:

instagram accounts

This can be an advantage for users who run multiple accounts in the same niche, or for brands that may want to publish identical posts to different brand accounts.

I would still use it with caution, especially if a lot of your views comes froms hastags. Since both images are publishes simoultaneously, they will appear next to each other in the hashtag feed, which may lower your reach and cause confusion.

instagram

Anyway, it’s an interesting new feature and we will see if this is a limited test or if the feature is permanent.

Follow me on Instagram at @kullin or @sthlmer for travel photography. Also see my travel blog “The World is Kullin”.

PewDiePie vs T-Series

PewDiePie vs T-Series Youtube

The fight for the spot as the world’s most subscribed Youtube channel has been going on for about one month now. Swedish Youtuber PewDiePie has had the largest channel in terms of subscribers for quite some time, but he is challenged by the Indian music channel T-Series.

I wrote about a year ago that T-Series already was the largest channel on Youtube in terms of number of views. T-Series overtook the Swede already back in February 2017 and now has 53.5 billion views, compared to 19.2 billion for the Swedish gamer.

According to the trend in October this year, T-Series should have passed PewDiePie already a month ago, but since this became a “thing”, PewDiePie’s numbers have improved significantly and he is now adding more new subscribers per day than he has done at any point during the last two years. So he has benefited a lot from the competition from T-Series.

Data from Socialblade:

PewDiePie T-Series subscribers graph

T-Series will be number one this weekend

T-Series is still growing slightly faster (about 35k more per day) and at the current speed, T-Series will overtake PewDiePie as the world’s most subscribed Youtube channel on Saturday, Nov 24.

 

You can check the live feed from Socialblade here:

These are the most valuable brands in Sweden

IKEA today opens up its first India store in Hyderabad City. The Swedish furniture retail giant continues to be ranked the most valuable Swedish brand according to an annual survey by the brand valuation and strategy consultancy Brand Finance. In a new report listing the top 50 brands in Sweden, IKEA holds the number 1 position in terms of brand value, followed by H&M and Nordea.

“IKEA’s brand value dropped 5% over the last year to SEK197.1 billion, as the brand faces many of the same issues as other conventional retailers, especially increasing global competition from online-only sellers and digital home-improvement offerings.”

The top 10 list remains intact from 2017 but there are significant changes in value among the leading brands. For example, Nordea is the only brand among the top 6 that actually sees an increase in value, up 7% according to the metrics used in the report.

Top 10 most valuable Swedish brands:

  1. IKEA (-5%)
  2. H&M (-7%)
  3. Nordea (+7%)
  4. Ericsson (-15%)
  5. Telia Company (-12%)
  6. Volvo (-7%)
  7. Swedbank (+7%)
  8. Handelsbanken (+3%)
  9. SEB (+6%)
  10. Skanska (+7%)

Among the losers on the list is for example forestry and paper giant SCA which drops from number 18 to 38, with an estimated drop in brand value of 86%. The highest new entry on top 50 is hygiene and health company Essity which enters the list at number 20. The explanation for this dramatic shift (which the report fails to mention) is of course that SCA in 2017 split its business into two different brands: SCA and Essity.

The fastest growing brand is the e-casino B2B provider Evolution Gaming which increased its value by 82%.

See the entire list here.

Press photo: IKEA.

For travel tips about Sweden, check out my travel blog.

FIFA World Cup 2018 Knockout Stage Predictions

The group stage at the FIFA World Cup 2018 in Russia is now over and tomorrow the round of 16 knockout stage will begin. Based on the current FIFA ranking, one half of this stage looks a lot more difficult than the other due to several top ranked teams being place on the same side.

On one side you have four of the five highest ranked football teams: Brazil (2), Belgium (3), Portugal (4), Argentina (5) and France (7). Also on this half are Uruguay (14), Mexico (15) and outsider Japan (61).

The somewhat “easier” half of the knock out stage includes Switzerland as the highest ranked nation (6), along with Spain (10), Denmark (12), England (also 12), Colombia (16), Croatia (20), Sweden (24) and host nation Russia (70).

Fortunately, lower ranked teams of course can beat higher ranked teams, like Mexico’s surprise win over first ranked Germany. But as a fun exercise, here are the predictions for the Round of 16 based on current FIFA ranking. World Champions will be Brazil as they beat Switzerland in the final. Bronze goes to Portugal as they beat Spain.

FIFA 2018 World Cup Russia Knock Out Stage Schedule

Starting tomorrow, we will know which teams will advance and possibly make it all the way to the World Cup Final.