Swedish tv channel TV3’s news show Metronyheter aired a story last Sunday by the reporter Sophia Ragnar. Problem is, she doesn’t exist. TV3 claims it was a mistake, and that a name from a dummy was shown during the broadcast. Rather, it is typical that a reporter that doesn’t exist presents news that aren’t really news.
New book about Bush PR strategies
Here’s a book that I want to read. Spinsanity will publish a book this fall called All the President’s Spin: George W. Bush, the Media and the Truth.
“All the President’s Spin will provide the definitive non-partisan account of the Bush administration’s unrelenting dishonesty about public policy. The book will demonstrate how the White House has broken new ground in using misleading sales tactics to promote its policies and manipulate the media.”
Mother Jones has a good analysis about how media with different political agendas react to the “sex rumours” about John Kerry.
“What’s a respectable media outlet to do when a story too juicy to ignore — but sleazy and unverified, and from a discredited, though occasionally accurate, source — starts making the rounds? Ignore it and miss the story? Pile on and look like scumbags when it turns out to be bogus?”
Boobgate stunt of the year in the PR world
According to Advertising Age some people in the American PR business look upon Janet Jackson’s exposed nipple at Super Bowl as a stunt that will be hard to top, in a positive way (!). I am convinced that most PR professionals do not agree, showing body parts does give you ink, but what will the effect be on your brand in the long run?