Two Swedish Eyes on Media and Public Relations
Socialbakers just released new statistics for top Facebook pages in Sweden, in December 2012.
An interesting change from previous reports is that now local fans from global pages are included. That means for example that Coca-Cola, Ben & Jerry’s and Converse now all are in the top ten based on number of fans.
Marketing research organisation Millward Brown Optimor launches a new global brand ranking of the world’s most powerful brands and thereby beats Interbrand’s classic brand league table by a couple of months. Millward is owned by WPP, while Interbrand are belong to arch-rival, Interpublic.
Top ten according to Millward are ($m):
1. Microsoft – 62,039
2. GE – 55,834
3. Coca-Cola – 41,406
4. China Mobile – 39,168
5. Marlboro – 38,510
6. Wal-Mart – 37,567
7. Google – 37,445
8. IBM – 36,084
9. Citibank – 31,028
10. Toyota – 30,201
Four out of ten are not on Interbrand’s Best Global Brands for 2005 ($m):
1 Coca-Cola 67,525
2 Microsoft 59,941
3 IBM 53,376
4 GE 46,996
5 Intel 35,588
6 Nokia 26,452
7 Disney 26,441
8 McDonald’s 26,014
9 Toyota 24,837
10 Marlboro 21,189