Instagram about to remove Top 9 for hashtags

Instagram might be getting rid of the Top 9 images for hashtags that normally are placed on top of the screen under each tag. Getting into the top 9 has been a great way to get your posts exposed to people who are not among your regular followers.

One of of my Instagram accounts I noticed today that the Top 9 posts are gone. In that place there are now two tabs and two feeds for each hashtag:

  1. Top Posts
    The left tab shows top posts under this hashtag and there is no limit in terms of number. So there are more than 9 posts, you can scroll down to find as many as you like.
  2. Recent Posts
    The right tab shows the most recent posts under this hashtag.

What does this mean?

There has been a lot of speculation as to whether hashtags are becoming less important or not. Some say they see less reach from hashtags and then there is the entire issue of the infamous shadow ban. But I believe that hashtags will continue to be an important tool, since Instagram recently added the ability to follow hashtags.

A new tab with a feed of the top post will show more high quality photos or videos, that Instagram assumes you will like. So hashtags will continue to be important as a means to reach non followers.

Note: follow me on Instagram at @kullin

Read my travel blog at hanskullin.se

One of the best travel experiences during 2017 was our visit to Crater Lake in Southern Oregon. This spectacular lake is actually inside the caldera of a volcano. It is also the lake in the US with the clearest water since no rivers flow into the lake. This is one of the top travel destinations of 2017, read more on the blog (link in bio). . . #craterlakenationalpark #craterlake #southernoregon #traveloregon #oregonexplored #oregonnw #cascadiaexplored #pnwdiscovered #exploregon #sky_brilliance #travelgram #wanderlust #beautifuldestinations #neverstopexploring #goexplore #passionpassport #exploringtheglobe #ilovetraveling #oregonhikes #theamericancollective #theIMAGED #visualambassadors #royalsnappingartists #teamtravelers #vscoexplore

Ett inlägg delat av Hans Kullin ✈︎ Travel (@kullin)

 

Petition! Instagram Users Are Banned From Using Hashtags

The concept of a shadow ban on Instagram is a much debated topic, and a controversial one. There is no real evidence that it exists and Instagram has never verified that there is such a thing. The shadow ban is a term used by the Instagram community as a description for when a user’s posts is not showing up under hashtags, which it would normally do. The “shadow” label is due to the fact that to the user, everything looks normal, but if you look at the posts from a non-following account, suddenly posts do not appear. If this “ban” has hit you, only your followers can see your posts, resulting in a significantly lower engagement.

There are basically two different explanations to why this happens. 1) Instagram is banning your posts because you have been engaging in some practice that Instagram defines as spammy. Like using the same hashtags over and over again, or using third party apps or bots to like or follow/unfollow hundreds of accounts. 2) It’s a glitch in the algorithm and you are just unfortunate to be affected.

Thousands are banned from Instagram hashtags
But about two weeks ago, the discussion around the shadow ban reached new levels. That was when many accounts got a message that they had to verify their telephone number to be able to access the account. Many even lost their accounts after this verification incident, others reported that suddenly months of posts were completely gone.

Suddenly hundreds if not thousands of users reported that their photos were completely blocked from hashtags, for no apparent reason. I’ve seen users with very small number of followers, up to one account that has 219.000 followers, all affected by this. And it happened to me too. I noticed on the image below that only my followers were liking and commenting. So I looked at the photo from an account that doesn’t follow me, and that’s when I realized that I had been banned from these hashtags.

 

That’s nine days ago, and I’m still banned. Here’s how my latest photo appears under a hashtag with my name (#hanskullin). Below is how it appears to me, the photo is visible under the hashtag. Above is how it appears from a non following account. The photo is now gone.

Petition to fix the hashtag ban
For many users who have spent countless hours perfecting their Instagram presence, this is a real blow. It is now practically impossible to increase the reach of your content or account. And since Instagram is not addressing the issue, users have started a petition called “Fix The Glitch! Innocent Instagram Users Are Banned From Using Hashtags!”

Petition initiator Adele Giles writes:

“From our understanding, normal ‘shadow banning’ is lifted within a few days. This has not been the case for us. This is not a typical shadow banning for users abusing the terms and conditions, this is a glitch that is affecting those who do not deserve it. We have checked if we are using banned hashtags, we have tried not posting or using Instagram for long periods of time, we have tried all that we can but this is in Instagram’s hands. We need you, Instagram, to help us innocent users get our content registering in hashtags.”

So far more than 700 people have signed the petition that will be delivered to Facebook and Instagram founders Mark Zuckerberg and Kevin Systom. Let’s at least hope that Instagram will acknowledge that there is a problem affecting innocent users and that they will find a solution.