kullin – Page 44 – Media Culpa

Top 10 Twitter Cities in Europe

Twitter Grader analyzes Twitter users’ Location settings and ranks the top countries and cities in the world. Of course, this is a blunt tool since people don’t always reveal their true location and some cities are spelled differently in different languages (Gothenburg vs Göteborg). Nevertheless, it’s still interesting to see the locations with most users. From Twitter Grader’s list of top cities, I’ve created this list of Top Twitter Cities in Europe.

1. London, United Kingdom (over all rank #1)
2. Paris, France (#28)
3. Manchester, United Kingdom (#35)
4. Amsterdam, the Netherlands (#37)
5. Berlin, Germany (#38)
6. Dublin, Ireland (#51)
7. Stockholm, Sweden (#56)
8. Glasgow, United Kingdom (#59)
9. Madrid, Spain (#60)
10. Oslo, Norway (#67)

Footnote: Follow me on Twitter at @kullin

Tags: twitter, stockholm, twitter. Ping.

Bloggsverige 5 – delta i ny bloggundersökning

Uppdatering, 14 april: Enkäten är nu stängd då hela 2250 svar inkommit. Tack för er medverkan. Resultatet publiceras här inom kort.

Läser du bloggar eller bloggar själv? Då vill jag veta vad du tycker.

I maj 2005 genomförde jag den första stora svenska undersökningen av bloggare och bloggläsare, BloggSverige 1. Den följdes av en ny enkät 2006 och en i januari 2008 (rapporterna finns för nedladdning i högermarginalen på denna blogg). Den fjärde enkäten genomfördes 2009 och den kan laddas ner på Slideshare. Nu är det alltså dags för den femte enkäten om bloggar och sociala medier.

Därför skulle jag vilja be så många som möjligt att:

1) fylla i enkäten genom att klicka på följande länk på Surveymonkey.com:
Klicka här för att fylla i enkäten.

2) om du har en egen blogg, lägga upp en text på din blogg i stil med följande:
“Bloggen Media Culpa genomför sin femte årliga undersökning av svenska bloggare och bloggläsare. Svara på enkäten genom att klicka på länken och uppmana gärna fler att delta: http://cli.gs/D9td1B.”

Enkäten tar bara några minuter och är helt anonym. Resultaten presenteras här inom kort.

Om du bloggar om enkäten så lägg gärna till etiketten bloggsverige5 i eventuella blogginlägg, eller använd #bsv5 för kommentarer på Twitter.

Tack på förhand. Glöm inte att prenumerera på den här bloggen (RSS) eller att följa mig på Twitter (@kullin) så du inte missar när resultatet publiceras.

Mer info:
BloggSverige 1, BloggSverige 2, BloggSverige 3, BloggSverige 4.

Tags: survey, bloggar, bloggsverige5. Ping.

Ultravox Facebook campaign for “Vienna” single failed to reach UK top 40

The 80’s synth band Ultravox is on the road again with their “Return to Eden part II” reunion tour, which will arrive in Stockholm, Sweden on April 28 (yes, I am going). Coinciding with the comeback tour, there has been a campaign to bring the 1981 single “Vienna” to the top of the UK charts. Back in 1981, the single only managed to reach second place, being beaten by Joe Dolce’s “Shaddap you face”. Through Facebook and Twitter, fans have been encouraged to download the song during the week ending April 11, in order to push it back into the charts.

According to the mid-week stats for last week, “Vienna” was just outside the top 100 singles, at #106 and in the end the single did not make it into the top 100. The live album Return to Eden however made it to number 75 in the UK album chart as a new entry.

Although the campaign didn’t reach the goal, it’s fun to see how old bands can use social media to engage with fans and create a buzz around a comeback.

Swedish Page Rank 9 domain sells for 120,000 USD

Over the years, the Swedish web designer Andreas Viklund created a large number of free website templates and WordPress themes. And because most people who use his popular templates link back to his site Andreasviklund.com, it has become one of the very highest ranked sites in Sweden. With Page Rank 9 it is possibly the highest ranked Swedish site ever. According to SEO expert Nikke Lindqvist, about 80 million links from 60,000 domains point to Viklund’s site.

However, due to financial difficulties, Viklund has been forced to sell his domain in a bankruptcy auction. The domain was finally sold today to an unknown bidder for 120,000 USD (plus 25% VAT).

Viklund says in a comment on Lindqvist’s blog that he has had bids for the domain via Flippa.com as high as 220,000 USD but different circumstances made it not possible for the bid to go through.

L.A. clubs co-operate on the Social Strip

I had the pleasure of being invited to the Social+Cash conference last week, which focused on how to gain business value through social media. Key note speaker was Chris Heuer, founder of the Social Media Club. One of the things I took away from the day, except meeting up with a lot of good old and new friends, was a case story from Los Angeles. This case was initially presented at SXSW in Austin, Texas, earlier this month.

The Social Strip
It’s the story about the three Sunset Strip clubs the Viper Room, the Roxy, and the Comedy Store, that joined forces to drive business via social media channels. The clubs decided in 2009 to leverage the power of their collective network. The L.A. Times Music Blog writes:

“It all started when Roxy owner Nic Adler saw the Viper Room enter the world of Twitter. He virtually and publicly welcomed his competitor to the space by announcing their virtual presence to the thousands of “followers” interacting with the Roxy via Twitter. That simple gesture of goodwill opened the floodgates of camaraderie that has helped the Roxy increase its business by 30% over last year, Adler said, and has helped the Viper Room see its regulars return.”

By using social media channels the clubs managed to revitalize the legendary bar street. For example, visitors that checked in to the Roxy on Foursquare were upgraded to VIP status. Another initiative was the Tweet Crawl, a web 2.0 version of the old pub crawl, described in the video below.

Sunset Strip Tweet Crawl on KTLA from nic adler on Vimeo.

This way of collaborating with competitors is labelled “coopetition” and you can read more about the case in this presentation on thesocialstrip.us. See also The Social Strip on Facebook.