Category: Other

Täby Danderyd Tidning turns free

tabydanderydtidning Täby Danderyd Tidning (T&D;) is a subscribed weekly local paper for the two cities Täby and Danderyd north of Stockholm. It was launched in October 2006 and intented to become the leading local paper in the region within five years. The competition has been tough with three free dailies currently being distributed in the Stockholm region and one (Mitt i Täby) locally. Dagens Media now reports that T&D; only managed to get 2,000 paid subscribers and that the paper scrapped the old business model. Since last week the paper is distributed free to households in the region and it estimates to get a 60-70% reach in the area. The circulation will be 43,000 copies.

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TimesOnline to open online archive of 200 year old content

timesonline TimesOnline in the UK is about to release newspaper content from 200+ years to readers online, reports Journalism.co.uk. A beta version of a digital archive has been opened which includes articles from The Times, Sunday Times and TimesOnline published as far back as 1785. The actual launch is expected to occur in the next couple of months and will be free to users although that may change after a period of evaluation.

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H&M ad takes over fashion blog

Kenza Zouiten blog H&M; today launched what might be the first takeover ad on a Swedish blog. The content on the popular fasion blog by Kenza Zouiten is surrounded by H&M; bikini ads. The arrangement has been managed through the blog ad network Tailsweep (disclosure: this blog also uses Tailsweep). The campaign contains more sites but Tailsweep is not willing to disclose any details at this stage.

Update: The claim by Dagens Media that this is the first HPTO (Home Page Take Over) on a Swedish blog is not correct. Roland Karlsson at Blogg Esse informs Media Culpa that both Lindex and Nivea have done so earlier this year on Engla’s Showroom.

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PHD wins campaign of the year

The Swedish media agencies handed out awards at StockholmMediaWeek this afternoon for campaigns of the year.

Grand Prix award: PHD for Match.com.
Gold award to Mindshare for AMF Pension.
Silver goes to Starcom for SAS Institute.

The four criteria that lie behind the awards were:
– Insight – consumer insight.
– Innovation
– Results
– Importance of media strategy for the campaign

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Poke is “peta” when Facebook goes Swedish

Facebook will soon release a version in Norwegian (via NRK beta). The social networking site has been translated by members to Norwegian and is currently in a voting stage where users are choosing the best options for different translations. Facebook is also soon to be released in Swedish, according to the Translation application on the site.

“Poke” is currently “peta” in Swedish and “prik” in Danish. In Norwegian it is still called “poke” although “pirk” and “dytt” are possible alternatives. Other suggestions for poke in Swedish are “puffa” and “knuffa” and users will decide which translation that will win.

1,207 members are currently registered as translators for Norwegian and 480 for Swedish.

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