H&M; today launched what might be the first takeover ad on a Swedish blog. The content on the popular fasion blog by Kenza Zouiten is surrounded by H&M; bikini ads. The arrangement has been managed through the blog ad network Tailsweep (disclosure: this blog also uses Tailsweep). The campaign contains more sites but Tailsweep is not willing to disclose any details at this stage.
Update: The claim by Dagens Media that this is the first HPTO (Home Page Take Over) on a Swedish blog is not correct. Roland Karlsson at Blogg Esse informs Media Culpa that both Lindex and Nivea have done so earlier this year on Engla’s Showroom.
Tags: advertising, modeblogg, mode, reklam, kenza. Ping.
Anton, Beta Alfa and Gnu & Tapir write that it seems like Aftonbladet has started using Tailsweep, the advertising network that runs on a number of Swedish blogs, including this one. The assumption was based on a banner that was up for a short while on artist Magnus Uggla’s blog on Aftonbladet.se. And if we look at Tailsweep’s site we can confirm that this is the case. There are at least three blogs in the sports category, including Robert Laul, and six political blogs, including Helle Klein and Lotta Gröning.
Tags: advertising, blog ads, tailsweep, aftonbladet, reklam. Ping.