H&M ad takes over fashion blog

Kenza Zouiten blog H&M; today launched what might be the first takeover ad on a Swedish blog. The content on the popular fasion blog by Kenza Zouiten is surrounded by H&M; bikini ads. The arrangement has been managed through the blog ad network Tailsweep (disclosure: this blog also uses Tailsweep). The campaign contains more sites but Tailsweep is not willing to disclose any details at this stage.

Update: The claim by Dagens Media that this is the first HPTO (Home Page Take Over) on a Swedish blog is not correct. Roland Karlsson at Blogg Esse informs Media Culpa that both Lindex and Nivea have done so earlier this year on Engla’s Showroom.

Tags: , , , , . Ping.