Category: Other

Increase in online ad spending

Internet is growing in importance as advertising medium, according to a survey from the Association of Swedish Advertisers. 89 of its members answered a survey about online advertising and:

– 72% advertise online today. Banners and co-operation are the most common ways, but more than half use search engine advertising.
– Nine out of ten see online advertising as a complement, most often to direct mail.
– Half will increase their online media budget this year, 45% spend as much as lasy tear.
– 80% spend 10% or less of their advertising budget online.

These numbers are surprisingly high, considering media consumers’ negative attitudes towards online ads. In a recent survey (pdf), also from the Association of Swedish Advertisers, Swedes say that online advertising is the second most impopular form of advertising, second only to email spam. 52% of the respondents say they dislike online advertising. Similarily, only 8% say they like online ads. Only radio commercials (6%) and spam (1%) get lower figures.

Movie commercials (43%) and sponsoring (39%) are the most popular forms of advertising.

Spanish blog survey

Via Loic LeMeur’s Wiki I found some excellent research from last year about the Spanish speaking blogosphere (Spain, Ecuador, Chile, Mexico, Venezuela, Argentina and Uruguay). The average Spanish (speaking) blogger seems to be:

– male (77%)
– between 20 and 26 years (graph)
– an experienced internet user (more than 5 years)
(graphs)
– about half have a broadband connection
– rarely shops online, about 80% buys online 1-5 times per year or never
– 33% use Blogger, 24% MovableType (graphs)
– 41% have their own domain name
– 68% have a blogroll with recommendations of other blogs (graph)
– 65% of bloggers have never had to erase a comment
– 89% of bloggers post from home, 37% post from work. (graphs)
– 37% spend half an hour per day on their blog
– 58% launched their blog a year ago, or less
– blogging makes 66% watch less tv and 42% sleep less (graph)
– bloggers think blogs are mainly a form of free expression (graph)
– 28% of bloggers and 19% of blog readers use an RSS reader

Flickr from London

Bloggers are sharing photos today from the horrible events in London. Several photo pools have been set up at Flickr where many photos already have had several thousands of hits: London Bomb Blasts and London Explosions.

This story is actually the first major news story that I found out about on a blog. I read about it first by reading the RSS feed of Davil Hall’s Månhus beta.

Ray Ray rules

Raphael Saadiq made an excellent performance at Berns in Stockholm last night, which on and off was more rock than R&B.

He played most of his best songs except ‘Detroit Girl’, topping it all with a killer version of ‘Get Involved’ to finish off the encore.

The fact that he forgot the words to ‘Chic Like You’ was just charming. Looking forward to next time, Ray Ray.

saadiq1

I must also give 23-year old Swedish soul talent Melo some praise for his show. We will surely hear more from this voice in the near future. Good stuff.

Update: Aftonbladet writes about the concert (but has the wrong photo, the person in the photo is from another concert in another room at Berns last night). More reviews: DN (not online), Norrbottens-Kuriren, SR, SvD.