Twitter and social media in Mumbai

I followed the events in Mumbai yesterday with one eye on CNN and one eye on Twitter. It was both fascinating and horryfying to follow the stream of short reports from people on the ground in India, complemented by comments from fellow twitterers from around the world. I use a service called TweetDeck to follow Twitter and during most of the day yesterday the program flashed about 20-30 new tweets about Mumbai at a time (posted to the channel #mumbai), several times a minute, and it still does. Some estimated that there were 80 messages posted about the events every five seconds. The graph below shows the huge volume (I counted more than 5,000 tweets during the latter part of yesterday) of tweets about Mumbai during the last days.

mumbai_twitter

Many eyewitness reports also came on for example blogs and photo sharing sites like Flickr. Blogs like Mumbai Help aggregated news reports and important phone numbers. And 27-year-old Vinukumar Rangnathan posted more than a hundred photos on Flickr which were viewed hundreds of thousands of times by people around the world. Some of them were even used by media outlets such as CNN.

“I have been getting mails from several news channels and websites who wanted to host my pictures. I agreed,” he said.

A search for photos tagged with “Mumbai” can be found here.

While there are many benefits of this kind of citizen reporting, one should also use them with caution. A lot of rumours are circulating and this morning I noticed two tweets following right after each other were the first said that there were probably no ties to Al-Qaida, the second said the ties to Al-Qaida had now been confirmed. At one point yesterday, many messages on Twitter suddenly reported that the Indian government had asked people to stop tweeting about military operations in the area. The source of these rumours seemed to be a message from Twitter user Mumbaiupdates.

mumbai_stop_tweeting

Blogger Amy Gahran decided to try to track the source of this widely reported rumour and found out that the person behind the twitter account was not actually in Mumbai, but a high school junior based in Boston named Mark Bao. In an email to Garhan he explains the origins of his post.

“The rumour started on via another twitter post that retweeted from another person that was a trusted source IN mumbai. Later, it was confirmed on video that the police wanted live updates of the operations to be stopped, though they did not mention the hashtag #Mumbai, though they asked media outlets to stop reporting live.

The purpose of [the MumbaiUpdates] stream was to disseminate info from the CNN-IBN, NDTV and those twittering from Mumbai. With any news reporting and re-reporting it’s possible errors got in the way. I’m sorry if it caused any confusion.

If anything, even if NDTV and CNN-IBN were still reporting, it is best practice, and I think justified, to stop tweeting and disseminate more information on the operation that could be spread and could be useful to those that we don’t want to let know the info.”

So there is still no evidence that any Indian authorities have demanded that people should stop tweeting about specific stories in Mumbai. Read Amy Gahran’s full post, it is quite interesting.

More about the role of social media in the terrorist attacks in Mumbai can be found here:
Journalism.co.uk
India eNews
Ohsohightech (in Swedish)
Same Same but Different (in Swedish)

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Corporate blogging among listed Nordic companies

Burson-Marsteller, were I work, has surveyed the adoption of corporate blogging among listed companies in the Nordic region, with a market capitalization of more than 1 billion euro. We found that 9.1%, or 12 out of the 132 companies have at least one company sponsored blog. Four of those 12 companies with blogs have two or more blogs associated with the company.

Corporate blogging is much more common among the large corporations in Sweden than in the other Nordic countries. Ten of the 56 companies (17.9%) that are listed on the Swedish Large Cap list have one or more corporate blogs. That is an even higher percentage than the 14.8% of Fortune 500 companies with corporate blogs, identified in a separate survey done by Burson-Marsteller in February and March this year. Finland and Norway are lagging considerably with only one company each with a corporate blog (of 27 and 25 respectively) while in Denmark none of the 24 companies have a corporate blog.

corporatebloggingwhitepaper A white paper can be downloaded here (pdf) and graphs and more info found here (although the press release is in Swedish).

Other findings:
– Nine out of the twelve companies have commenting functionality enabled on at least one blog.
– Three out of the twelve companies have trackbacks enabled on at least one blog.
– Nine out of the twelve companies have RSS enabled on at least one blog.
– Two out of twelve companies have social bookmarks enabled on at least one blog.
– Industrials is the sector with most blogging companies (4), followed by Telecommunications Services (3), Information Technology (2), Consumer Discretionary (1), Financials (1) and Energy (1).

This research was conducted during August and Sept 2008 and studied proactive blogging activities within the Nordic Large Cap list which includes corporations with a market capitalization of at least 1 billion euro and that are listed in Denmark, Finland, Norway or Sweden (as of July 18, 2008).

* Tele2 and West Siberian Resources Ltd. have shut down their blogs since the research was performed.

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Journalism award for YouTube music list

fredrik_strage

The Swedish journalism awards were handed out on a gala event last night in Stockholm. Prizes were given in four categories and Dagens Nyheter’s Fredrik Strage won the Innovator of the Year category for his list called “The 100 biggest rock moments on YouTube”. The number one moment was a concert with The Cramps in Napa State Mental Hospital in California, June 13 1978.

– At least 30-40 percent of the video clips on the list are there on the initative of readers who have influenced me and given me tips, said Strage in DN.

Strage is always an entertaining writer and one of the leading music journalists in Sweden. Unfortunately I haven’t paid much attention to his Youtubiana list, but others have. Most of the blog links to the list comes from competing daily Svenska Dagbladet who even copied the format with its own top 33 YouTube moments from the political scene. And I like how SvD have been entirely transparent about where they got the idea – “this is a concept we stole from Fredrik Strage but applied on our favourite topics”. Today SvD congratulates Strage, adding (tounge-in-cheek) that it must mean that the SvD blog is the winner in the rip-off of the year category.

So you can say there has been progress in a journalistic sense on several levels. Not only that the award goes to a journalist who uses the readers to co-create the content, it is also purely online based content. On top of that, a few years ago you would never see a competing paper copy a concept like that and then openly give credit back to the original, with links and all. Something truly has happened to journalism.

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Moms on Twitter make Motrin rethink

An interesting story has erupted on the microblogging site Twitter. Apparently a large number of moms reacted strongly towards an online ad for the pain killer Motrin that was posted Saturday on the company’s website. The advert discusses the pain supposedly caused by carrying around babies in various types of slings.

http://www.youtube.com/watch?v=BmykFKjNpdY

The moms voiced their opinion on the Motrin ad campaign and tweeted their thoughts on Twitter using the tag “#motrinmoms” so that conversations easily could be tracked. Within 24 hours a video was also created, showing tweets and images of moms carrying their children – without pain.

The volume of comments on Twitter is so high that there currently are several tweets per minute about Motrin, which now is the highest ranked term on Twitter, #motrinmoms being in second place.

As is often the case nowadays, bloggers joined in and then traditional media too. This is an extremely interesting case and I am sure we will read more details in the coming days. But it might not be so bad in the end for Motrin. Tonight there is a message on the front page of Motrin.com that states that the company has listened to the negative feedback and pulled the ad. All in all, perhaps there can even be positive effects on Motrin as they get credit for listening to customers?

motrin

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Ace of Base relaunch with fans as fourth member

mia rose and ulf ekberg of ace of base

British-Portuguese artist Mia Rose became an instant hit on YouTube after uploading videos of herself singing. The twenty-year old singer quickly grew a large dedicated fan base that loved her songs on YouTube, which has now been viewed many million times. Her channel on YouTube has more than 150,000 subscribers. Her popularity got her a record deal with a major record label, which she now has left for an independent label in order to be more in control over her career.

mia rose at sime

Mia performed one of her songs today at SIME in Stockholm and attended a panel together with Stefan Glaenzer, founder of Last.fm and Ulf Ekberg of Ace of Base. Last.fm according to Glaenzer “is the last destination you need in your life”.

Swedish pop combo Ace of Base might be the next succesful example of the future of the music business. Ulf Ekberg showed how the band is preparing for a comeback after more than a decade in retirement. This morning the band launched a widget on its website that lets users remix and change the band’s songs. People can share the widget with their friends on Facebook, MySpace, Piczo, Bebo, Blogger, hi5 and other social network. There is a sequencer where users can create their own remixes of both old and new Ace of Base songs, buy new loops and materials to add to the remixes. The band will also use the best remixes and put them up on the site. By engaging fans to make their own versions, Ace of Base creates a number of new revenue streams.

The former four man band now has three members, but as Ulf Ekberg stated:
– The fourth member of Ace of Base is now the consumer.

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