4 percent of Swedish companies have corporate blogs

The Scandinavian based telecom operator TeliaSonera has done some trend watching which is presented in a report here (pdf). Among the findings are:

- One in four Swedes regularly follow one or more blogs
- Most popular blog topics to read about are everyday life (36%), diary/personal (33%), politics/society (28 %), computers/IT (27%), sport (21%).
- 4 percent of the companies in the survey have a corporate blog, an additional 6 percent are planning to launch one in 2007
- Of respondents under the age of 26, 73 percent would consider taking pictures if they found themselves in the middle of a news situation

Most popular blog topics to read in the other Nordic countris are:
- Denmark: everyday life (40%)
- Norway: diary/personal (35%)
- Finland: everyday life (42%)

Note: 1,404 of Telia’s corporate customers and 8,887 private customers answered the survey.

Tags: corporate blogs, blogs, Telia, blogg. Ping.