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Category Archives: Case Studies

1. “Sweden” – the world’s most democratic Twitter account December 16, 2011

   Posted in Case Studies, Twitter.

   4 comments
2. Finnair launches Angry Birds Asian Challenge August 31, 2011

   Posted in Case Studies.

   1 comment
3. Social media used to identify rioters in Vancouver June 19, 2011

   Posted in Case Studies.

   5 comments
4. NASA and social media May 17, 2011

   Posted in Case Studies.

   1 comment
5. Fans on a plane – KLM paints Facebook fans on a real plane May 5, 2011

   Posted in Business, Case Studies.

   No comments
6. H&M reaches 200,000 followers on Twitter with glocal strategy March 18, 2011

   Posted in Business, Case Studies, Twitter.

   8 comments
7. Zlatan Ibrahimovic is not on Facebook, but his fans are February 16, 2011

   Posted in Case Studies, Twitter.

   3 comments
8. Social media for property developers November 8, 2010

   Posted in Business, Case Studies.

   No comments
9. Don’t mess with Sweden on Twitter September 22, 2010

   Posted in Case Studies, Twitter.

   10 comments
10. Swedish customers can book Lufthansa tickets on Facebook September 18, 2010

    Posted in Case Studies.

    1 comment
11. Book airline tickets with Delta on Facebook September 10, 2010

    Posted in Case Studies.

    2 comments
12. Thumbs up for social shopping September 2, 2010

    Posted in Case Studies.

    2 comments
13. The travel industry turns to social media June 15, 2010

    Posted in Case Studies, Twitter.

    4 comments
14. Oscar de la Renta to live-stream runway show June 7, 2010

    Posted in Case Studies, Twitter.

    No comments
15. How to lose 5,000 inlinks per month and alienate bloggers May 7, 2010

    Posted in Case Studies, Twitter.

    No comments
16. Ultravox Facebook campaign for “Vienna” single failed to reach UK top 40 April 12, 2010

    Posted in Case Studies.

    No comments
17. L.A. clubs co-operate on the Social Strip March 31, 2010

    Posted in Case Studies, Twitter.

    No comments
18. IKEA victim of Facebook hoax March 25, 2010

    Posted in Business, Case Studies, Crisis.

    No comments
19. Samsung-gate spreading outside Sweden? February 17, 2010

    Posted in Case Studies.

    No comments
20. Samsung caught in fake Swedish viral campaign February 12, 2010

    Posted in Case Studies.

    No comments
21. Vodafone gained Twitter followers after bad tweet February 6, 2010

    Posted in Case Studies, Twitter.

    No comments
22. One tweet causes crisis for Vodafone February 5, 2010

    Posted in Case Studies, Twitter.

    No comments
23. Health care site named best Swedish site November 11, 2009

    Posted in Case Studies, Marketing.

    No comments
24. Visit Denmark pulls fake YouTube video September 14, 2009

    Posted in Case Studies, Crisis.

    No comments
25. Company offered free breast enlargement to young female bloggers February 4, 2009

    Posted in Case Studies.

    No comments