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Category Archives: Case Studies

1. KLM and social media – how to become a social business April 27, 2013

   Posted in Business, Case Studies.

   4 comments
2. Burger King and Jeep turn Twitter hacking into PR opportunity February 20, 2013

   Posted in Case Studies, Crisis.

   5 comments
3. Abercrombie & Fitch and Espresso House also hijacked on Instagram February 12, 2013

   Posted in Business, Case Studies.

   1 comment
4. Generous Danish Lotto millionaire on Facebook is fake February 12, 2013

   Posted in Case Studies.

   1 comment
5. 14,000 people fooled by fake SAS Instagram account February 11, 2013

   Posted in Case Studies, Crisis.

   4 comments
6. How to get a million likes in a day – and a puppy January 16, 2013

   Posted in Case Studies.

   3 comments
7. Case: Bob Dylan creates video with Instagram photos from fans October 24, 2012

   Posted in Case Studies.

   No comments
8. A Facebook Timeline that’s 1,000 years long September 30, 2012

   Posted in Case Studies.

   No comments
9. The impact of images on Facebook engagement September 17, 2012

   Posted in Case Studies, Statistics.

   No comments
10. Oreo Pride cookie receives 250,000 likes on Facebook June 28, 2012

    Posted in Case Studies.

    3 comments
11. Luis Suarez in McDStories-like gaffe on Twitter May 16, 2012

    Posted in Case Studies, Crisis, Twitter.

    No comments
12. Lawyers use Facebook to serve court claim February 22, 2012

    Posted in Case Studies.

    2 comments
13. “Sweden” – the world’s most democratic Twitter account December 16, 2011

    Posted in Case Studies, Twitter.

    5 comments
14. Finnair launches Angry Birds Asian Challenge August 31, 2011

    Posted in Case Studies.

    1 comment
15. Social media used to identify rioters in Vancouver June 19, 2011

    Posted in Case Studies.

    5 comments
16. NASA and social media May 17, 2011

    Posted in Case Studies.

    1 comment
17. Fans on a plane – KLM paints Facebook fans on a real plane May 5, 2011

    Posted in Business, Case Studies.

    No comments
18. H&M reaches 200,000 followers on Twitter with glocal strategy March 18, 2011

    Posted in Business, Case Studies, Twitter.

    8 comments
19. Zlatan Ibrahimovic is not on Facebook, but his fans are February 16, 2011

    Posted in Case Studies, Twitter.

    3 comments
20. Social media for property developers November 8, 2010

    Posted in Business, Case Studies.

    1 comment
21. Don’t mess with Sweden on Twitter September 22, 2010

    Posted in Case Studies, Twitter.

    10 comments
22. Swedish customers can book Lufthansa tickets on Facebook September 18, 2010

    Posted in Case Studies.

    1 comment
23. Book airline tickets with Delta on Facebook September 10, 2010

    Posted in Case Studies.

    2 comments
24. Thumbs up for social shopping September 2, 2010

    Posted in Case Studies.

    2 comments
25. The travel industry turns to social media June 15, 2010

    Posted in Case Studies, Twitter.

    4 comments