Nissan’s brilliant Twitter response to #breaktheinternet

The web has been buzzing the last few days about Kim Kardashian’s rear end after it appeared on the cover of Paper magazine’s winter issue. Not surprisingly, some brands jumped on the bandwagon trying to not be left behind in the discussion. The practice of real-time marketing is a difficult one, butt one brand that really got to the bottom of the issue sent out a tweet to end the discussion.

Here’s Nissan’s first Twitter rear-time marketing effort.

Touché Nissan, or should I say, tush?