The New York Times opened up its vast archive some time ago with the launch of TimesMachine, an open archive where readers can browse old issues from 129 years of the paper’s history. But the TimesMachine lacks one ability and that is to search old advertisements, since these have not been scanned and identified. In other words, it is nearly impossible to find old ads without browsing manually through old issues.
To solve this, the paper now launches Madison, an online tool where readers are invited to help out by finding, tagging and transcribing ads.
“We have 163 years of what is often referred to as the first draft of history, and I think one of the areas we’re interested in is finding new ways to bring that archive to life,” said Alexis Lloyd, creative director for the R&D Lab.
“Why The New York Times built a tool for crowdsourced time travel”
“The New York Times is building a new TimesMachine”
Posted in Media & Journalism.
– October 24, 2014
For some years it has been a tradition among tourists to express their love by locking a padlock to bridges like Pont des Arts in Paris. Typically lovers write their names on the lock and then throw the key in the river Seine. But this practice has become a big problem for the city of Paris. This summer, a cause rail on Pont des Arts even collapsed under the weight of the padlocks and the bridge had to be closed for a few hours.
A lot of the rails on the bridge also appear to have been vandalized. Railings have been cut and the bridge has been protected by ugly wooden boards. The eyesore has been documented on this site with both images and video.
To put a stop to these acts of love, the city of Paris has started a campaign in order to get couples to go digital. On the ground at Pont des Arts there are signs urging visitors to show their love without locks using the hashtag #lovewithoutlocks on different social networks.
There is a campaign site on which images that use the official hashtag are displayed. There are currently more than 500 images on the site. And although that may not be much, I suspect that many couples who choose the digital route just simply share images with friends without the hashtag.
It’s a logical solution to a real problem. Encouraging people to show their love online instead would unburden the bridges of the growing weight of padlocks.
Free wifi would encourage tourists to go digital
But I think there is one thing the authorities are missing to make this move really succesful and that thing is free wifi! Tourists are always in constant search of a free online connection and if the city would install a zone of free wifi on Ponts des Arts (and of course communicate this clearly) then I am sure more people would seize the opportunity and share their images online instead of with a real padlock.
Posted in Marketing, Twitter.
– October 16, 2014
Last night, Sweden and France played the second leg of the play offs for the U21 European Championship in football. France had won the first leg 2-0 but now Sweden were heading towards the 2015 championships as they were up 3-0 at home. But in the last few minutes of the game, France scored the crucial 3-1 goal that would take them through. The goal scorer Layvin Kurzawa decided to celebrate the goal in the worst possible manner, running up the Swedish players like striker John Guidetti and mocking them with a gesture that said “see you later boys”.
But justice was served just a minute later when Sweden scored 4-1 on a corner, sending the Swedes to the UEFA Euro U-21s at the expence of the French team. Rarely has a footballer had to eat his own words sooner and the Swedes celebrated by getting back at Kurzawa with his own medicine.
Througout most of the day, Twitter and other social media sites have been mocking Kurzawa for his bad behaviour and in particular for celebrating too soon.
In France, the hashtag #Kurzawa was even the number one trending topic today.
Here are a few of the best responses so far.
Class / no class:
Today is Didier Deschamps’ birthday. L’epique offers him a Layvin Kurzawa cap:
Visa på Instagram
And finally this one which is definitely NSFW: https://twitter.com/fc1932/status/522323254686797824
Posted in PR, Twitter.
– October 15, 2014
Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience.
On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now would probably be a good time to start engaging with the audience again, since the page is attracting a lot of comments and most of them are negative.
“I like your new look as a deformed, child-faced freak.”
“Bob plz don’t get plastic surgery in 2015 u look fab as u are”
“God! Bob the Builder has been destroyed!”
The sentiment on Twitter is similar. Here are some of the most recent tweets:
Even Curtis Jobling, who once designed the original character, is unconvinced.
“If it’s not broke, don’t fix it,” he said. “I was surprised to see the new design. My original designs captured children all over the world.”
Posted in Other.
– October 14, 2014
I am currently searching for hotel rooms in New York for an upcoming trip and as many people do, I search on sites like Hotels.com and Bookings.com. But I often also want to double check the reputation of the hotel by doing a regular Google search. When doing this, I soon discovered that bed bugs in hotel rooms seem to be a great worry for people who are about to travel to New York.
For many of the hotels I searched, the top suggested search terms by Google was related to bed bugs, meaning that this is one of the most used search terms.
If you are only searching one or two hotels, you might get the impression that this hotel has a problem with bed bugs. But that might not be the case at all. It may just be a general worry that travellers may have and that they want to make sure that this hotel is clean and tidy.
Hotels that have this phrase associated to them in Google Suggest should at least google it and monitor what is being said online. Sites like bedbugreports.com and bedbugregistry.com frequently pop up in the top of the search results. In case that there are inaccurate reports about your hotel on these sites, a hotel representative can contact the site and hopefully they will remove the posts.
Posted in Crisis, PR.
– October 12, 2014