Skip to content


Instagram now shows when you were last active, here’s how to turn it off

Instagram now shows you when your contacts were last active on the app. If you look under the direct messages, it states how many minutes, hours or days since the other users were last active.

That also means that they can see your status as well.

If you find this intrusive, fear not, there is a way to shut it off. Here’s how to do it.

Go to your profile and click on the settings gearwheel. Scroll down to Show Activity Status and slide to turn it off. Once you remove this feature, you will not be able to see others’ status and they will not see yours.

Posted in Marketing.

Tagged with , , .


Instagram about to remove Top 9 for hashtags

Instagram might be getting rid of the Top 9 images for hashtags that normally are placed on top of the screen under each tag. Getting into the top 9 has been a great way to get your posts exposed to people who are not among your normal followers.

One of of my Instagram accounts I noticed today that the Top 9 posts are gone. In that place there are now two tabs and two feeds for each hashtag:

  1. Top Posts
    The left tab shows top posts under this hashtag and there is no limit in terms of number. So there are more than 9 posts, you can scroll down to find as many as you like.
  2. Recent Posts
    The right tab shows the most recent posts under this hashtag.

What does this mean?

There has been a lot of speculation as to whether hashtags are becoming less important or not. Some say they see less reach from hashtags and then there is the entire issue of the infamous shadow ban. But I believe that hashtags will continue to be an important tool, since Instagram recently added the ability to follow hashtags.

A new tab with a feed of the top post will show more high quality photos or videos, that Instagram assumes you will like. So hashtags will continue to be important as a means to reach non followers.

Note: follow me on Instagram at @kullin

Read my travel blog at hanskullin.se

One of the best travel experiences during 2017 was our visit to Crater Lake in Southern Oregon. This spectacular lake is actually inside the caldera of a volcano. It is also the lake in the US with the clearest water since no rivers flow into the lake. This is one of the top travel destinations of 2017, read more on the blog (link in bio). . . #craterlakenationalpark #craterlake #southernoregon #traveloregon #oregonexplored #oregonnw #cascadiaexplored #pnwdiscovered #exploregon #sky_brilliance #travelgram #wanderlust #beautifuldestinations #neverstopexploring #goexplore #passionpassport #exploringtheglobe #ilovetraveling #oregonhikes #theamericancollective #theIMAGED #visualambassadors #royalsnappingartists #teamtravelers #vscoexplore

Ett inlägg delat av Hans Kullin ✈︎ Travel (@kullin)

 

Posted in Marketing.

Tagged with , , , , .


How to use micro influencers to drive engagement

micro influencersBrands have been using social media influencers in marketing campaigns for a long time. As the practice has grown over the years, many individuals have become celebrities with millions of followers and they can charge thousands or tens of thousands of dollars for a social media campaign or even a single Instagram post.

As influencer marketing has become more expensive and sometimes less effective, many brands look at micro influencers as partners in online campaigns.

So how can brands use micro influencers to increase engagement online? In this webinar, digital marketing consultant Shane Barker goes through the process of finding, contacting and using micro influencers to drive engagement.

His definition of micro influencers is that they are:

  • Social media users with 1,000 to 100,000 followers
  • Specializing in a certain niche
  • Could be everyday consumers (they are very genuine, more down to earth, more like ourselves)

Some of the advantages of using micro influencers is their ability to engage, since their engagement rate normally is higher than for an influencer with a larger following:

  • Average engagement rate for influencers with fewer than 2,000 followers is 10.7% (source: influence.co)
  • Average engagement rate for influencers with 100k to 150k followers is 2.5%
  • Average engagement rate for influencers with more than 1 million followers is 1.5%

Watch the video above to learn more about how to use micro influencers in digital marketing campaigns.

Posted in Business, Marketing.

Tagged with , , , , , .


Indian music company now the largest channel on Youtube

For years we have heard that Swedish gamer Felix “PewDiePie” Kjellberg has the largest channel on Youtube. He still has the highest number of subscribers by far, but there is reason to argue that he has been dethroned by a person you’ve probably never heard of – Gulshan Kumar. Kumar is the founder of an Indian music company called T-Series which also produces and distributes movies. T-Series is now India’s largest music label and movie studio (according to themselves).

T-Series has a Youtube channel that currently is the 4th most subscribed channel. With 27.4 million subscribers, it is still a long way from beating PewDiePie’s 57 million. But then again, a subscriber is what might be characterized as a vanity metric, which means that it’s a number that does not really add value to your business in itself. Sure, without subscribers it is much harder to reach an audience, so they are not at all meaningless, rather it’s a means to an end.

Even more interesting is looking at for example number of views of a channel, because that is actually a source of income for a youtuber. In other words, it is more important to get views than subscribers.

Most viewed channel on Youtube

The T-Series Youtube-channel is the most viewed on the entire network with a total of 25.6 billion video views. The second most viewed channel is WWE, World Wrestling Entertainment, with 17.9 billion views. PewDiePie is third with 16.3 billion views. That should by definition make the Indian company the largest Youtube channel.

If we look at the number of daily or monthly views to each channel, it is even more striking how much more popular T-Series is compared to the other channels. T-Series has about 46 million daily views compared to PewDiePie’s 6 million daily views (last two weeks):

Total views, last 30 days:

T-Series – 1.4 billion

WWE – 570 million

PewDiePie – 182 million

Estimated monthly earnings (estimates by Socialblade):

T-Series – 348K-5.6M USD

WWE –  142K-2.3M USD

PewDiePie – 46K-730K USD

T-Series get almost ten times as many video views per months as PewDiePie. And there are probably two main reasons to the success of T-Series on Youtube, apart from the quality of the content of course.

First of all, the channel publishes a large amount of videos and now has more than 11,000 videos. So they have a lot of content! Here is one example:

The second reason is that Indian audiences prefer to use Youtube for music and Facebook for news, according to a new study.

“Undoubtedly, Youtube is India’s default music player and the most popular source for accessing music content,” Subrat Kar, CEO at Vidooly Media Tech — a Video Intelligence platform, said in a statement.

With a userbase of over 400 million in India, Youtube is the biggest platform for video content, according to Indian Express. Further evidence of Youtube’s popularity in India is that there are at least two more Indian music channels with more than 11 billion channel views: SET India and Zee TV. That places them too near the top of the list.

It is quite possible that Youtube’s charts will be dominated by Indian music companies in a not too distant future.

Posted in Statistics.

Tagged with , , , , , .


The effect of the Instagram shadow ban

I recently blogged about the shadow ban that hit many Instagram users, especially after the hack that forced many users to verify their accounts with a code. My account @kullin was hit by the ban, which in short meant that only my followers would see my photos under the hashtags I used. No-one else could see them and I could not reach any new followers.

The ban, which many still hesitate exists, affected my account for a little more than two weeks. I had not engaged in any suspicious activities on that account, so why the ban hit my account is still a mystery. I did not use any bots, nor did I use the follow/unfollow method. The only reason I can suspect is that I used some hashtags too frequently.

Lost many followers
The effect of the shadow ban was that I lost a lot of followers. I gained some, but not to the extent that is “normal” for my account. In this graph you can see exactly the result of the ban during the first two weeks of September (click on image to enlarge). Organic growth completely died when the ban struck and growth has been negative of flat ever since.

Now that my photos are visible again on hashtags, I hope that engagement on my account will go back to normal. If you want to follow, I’m @kullin on Instagram.

 

Posted in Statistics.

Tagged with , , , .


Petition! Instagram Users Are Banned From Using Hashtags

The concept of a shadow ban on Instagram is a much debated topic, and a controversial one. There is no real evidence that it exists and Instagram has never verified that there is such a thing. The shadow ban is a term used by the Instagram community as a description for when a user’s posts is not showing up under hashtags, which it would normally do. The “shadow” label is due to the fact that to the user, everything looks normal, but if you look at the posts from a non-following account, suddenly posts do not appear. If this “ban” has hit you, only your followers can see your posts, resulting in a significantly lower engagement.

There are basically two different explanations to why this happens. 1) Instagram is banning your posts because you have been engaging in some practice that Instagram defines as spammy. Like using the same hashtags over and over again, or using third party apps or bots to like or follow/unfollow hundreds of accounts. 2) It’s a glitch in the algorithm and you are just unfortunate to be affected.

Thousands are banned from Instagram hashtags
But about two weeks ago, the discussion around the shadow ban reached new levels. That was when many accounts got a message that they had to verify their telephone number to be able to access the account. Many even lost their accounts after this verification incident, others reported that suddenly months of posts were completely gone.

Suddenly hundreds if not thousands of users reported that their photos were completely blocked from hashtags, for no apparent reason. I’ve seen users with very small number of followers, up to one account that has 219.000 followers, all affected by this. And it happened to me too. I noticed on the image below that only my followers were liking and commenting. So I looked at the photo from an account that doesn’t follow me, and that’s when I realized that I had been banned from these hashtags.

 

That’s nine days ago, and I’m still banned. Here’s how my latest photo appears under a hashtag with my name (#hanskullin). Below is how it appears to me, the photo is visible under the hashtag. Above is how it appears from a non following account. The photo is now gone.

Petition to fix the hashtag ban
For many users who have spent countless hours perfecting their Instagram presence, this is a real blow. It is now practically impossible to increase the reach of your content or account. And since Instagram is not addressing the issue, users have started a petition called “Fix The Glitch! Innocent Instagram Users Are Banned From Using Hashtags!”

Petition initiator Adele Giles writes:

“From our understanding, normal ‘shadow banning’ is lifted within a few days. This has not been the case for us. This is not a typical shadow banning for users abusing the terms and conditions, this is a glitch that is affecting those who do not deserve it. We have checked if we are using banned hashtags, we have tried not posting or using Instagram for long periods of time, we have tried all that we can but this is in Instagram’s hands. We need you, Instagram, to help us innocent users get our content registering in hashtags.”

So far more than 700 people have signed the petition that will be delivered to Facebook and Instagram founders Mark Zuckerberg and Kevin Systom. Let’s at least hope that Instagram will acknowledge that there is a problem affecting innocent users and that they will find a solution.

Posted in Other.

Tagged with , , , , , .




  • RSS
  • Twitter
  • Tumblr
  • Facebook
  • LinkedIn
  • NetworkedBlogs
  • Delicious