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Instagram removes time stamps and here’s what I don’t like about it

Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with one click as opposed to before when you had to click on the user profile in order to follow that account.

It’s a smart move but the downside of this change is that the follow button has replaced the time stamp (“Följ” is Follow in Swedish).

instabutton2

I think the loss of the time stamp is bad for two reasons.

Hashtags on old photos
First of all, searching for images from a location or from different hashtags is a great way to discover new accounts to follow. But some people like to game the system and I don’t want to follow such accounts. Some people have a habit of deleting and adding hashtags to old photos just to get more likes and followers. And since Instagram displays images in reverse chronological order under hashtags, the images with the most recent hashtags are displayed first, even if they are a year old.

Previously you could instantly see if a photo was old, but now you can’t see the difference between an image that was uploaded 1o minutes ago and one that is 10 weeks old. Well, you can, but you have to click on the user profile and scroll through that person’s feed. In the feed, time stamps are still visible.

Photos in Instagram competitions
The second reason is that when brands arrange competitions on Instagram, there are almost always a time frame in which photos need to be uploaded to be eligable for a prize. If an image is uploaded after a certain time and date, it can’t win the competition. Previously you could see that immediately under a competition hashtag in Instagram, but now you can’t. You can still do this on sites like Iconosquare so it’s not a big problem.

The replacement of the time stamp is somewhat of a trade off. It removes a few steps in one place and adds them in another. I would have liked if Instagram could have kept it and still add the new follow button.

Follow med on Instagram: @kullin

Posted in Marketing.

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The New York Times launches crowdsourcing tool for identification of old ads

The New York Times opened up its vast archive some time ago with the launch of TimesMachine, an open archive where readers can browse old issues from 129 years of the paper’s history. But the TimesMachine lacks one ability and that is to search old advertisements, since these have not been scanned and identified. In other words, it is nearly impossible to find old ads without browsing manually through old issues.

To solve this, the paper now launches Madison, an online tool where readers are invited to help out by finding, tagging and transcribing ads.

NYTads

“We have 163 years of what is often referred to as the first draft of history, and I think one of the areas we’re interested in is finding new ways to bring that archive to life,” said Alexis Lloyd, creative director for the R&D Lab.

Further reading:

Why The New York Times built a tool for crowdsourced time travel

The New York Times is building a new TimesMachine

Posted in Media & Journalism.

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Love without locks when Paris wants you to show digital love

For some years it has been a tradition among tourists to express their love by locking a padlock to bridges like Pont des Arts in Paris. Typically lovers write their names on the lock and then throw the key in the river Seine. But this practice has become a big problem for the city of Paris. This summer, a cause rail on Pont des Arts even collapsed under the weight of the padlocks and the bridge had to be closed for a few hours.

aux cadenas A lot of the rails on the bridge also appear to have been vandalized. Railings have been cut and the bridge has been protected by ugly wooden boards. The eyesore has been documented on this site with both images and video.

To put a stop to these acts of love, the city of Paris has started a campaign in order to get couples to go digital. On the ground at Pont des Arts there are signs urging visitors to show their love without locks using the hashtag #lovewithoutlocks on different social networks.

There is a campaign site on which images that use the official hashtag are displayed. There are currently more than 500 images on the site. And although that may not be much, I suspect that many couples who choose the digital route just simply share images with friends without the hashtag.

It’s a logical solution to a real problem. Encouraging people to show their love online instead would unburden the bridges of the growing weight of padlocks.

Free wifi would encourage tourists to go digital
But I think there is one thing the authorities are missing to make this move really succesful and that thing is free wifi! Tourists are always in constant search of a free online connection and if the city would install a zone of free wifi on Ponts des Arts (and of course communicate this clearly) then I am sure more people would seize the opportunity and share their images online instead of with a real padlock.

Posted in Marketing, Twitter.

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Best social media responses to arrogant Layvin Kurzawa celebration

Last night, Sweden and France played the second leg of the play offs for the U21 European Championship in football. France had won the first leg 2-0 but now Sweden were heading towards the 2015 championships as they were up 3-0 at home. But in the last few minutes of the game, France scored the crucial 3-1 goal that would take them through. The goal scorer Layvin Kurzawa decided to celebrate the goal in the worst possible manner, running up the Swedish players like striker John Guidetti and mocking them with a gesture that said “see you later boys”.

kurzawaguidetti

But justice was served just a minute later when Sweden scored 4-1 on a corner, sending the Swedes to the UEFA Euro U-21s at the expence of the French team. Rarely has a footballer had to eat his own words sooner and the Swedes celebrated by getting back at Kurzawa with his own medicine.

JohnGuidetti

Througout most of the day, Twitter and other social media sites have been mocking Kurzawa for his bad behaviour and in particular for celebrating too soon.

In France, the hashtag #Kurzawa was even the number one trending topic today.

Here are a few of the best responses so far.

Class / no class:

Today is Didier Deschamps’ birthday. L’epique offers him a Layvin Kurzawa cap:

Laddar

#Bleuets#Kurzawa#football#Espoirs#Equipedefrance#Thauvin#Bahebeck#Euro2015#Qualifications#Psg#Om#Benzema#Chelsea

Visa på Instagram

And finally this one which is definitely NSFW: https://twitter.com/fc1932/status/522323254686797824

Posted in PR, Twitter.

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Bob the Builder gets a remake. Twitter says “can you fix it?”

Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience.

New Bob the Builder

On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now would probably be a good time to start engaging with the audience again, since the page is attracting a lot of comments and most of them are negative.

Some comments:

“I like your new look as a deformed, child-faced freak.”

“Bob plz don’t get plastic surgery in 2015 u look fab as u are”

“God! Bob the Builder has been destroyed!”

The sentiment on Twitter is similar. Here are some of the most recent tweets:

Even Curtis Jobling, who once designed the original character, is unconvinced.

“If it’s not broke, don’t fix it,” he said. “I was surprised to see the new design. My original designs captured children all over the world.”

Posted in Other.


Bed bugs a search problem for New York hotels

I am currently searching for hotel rooms in New York for an upcoming trip and as many people do, I search on sites like Hotels.com and Bookings.com. But I often also want to double check the reputation of the hotel by doing a regular Google search. When doing this, I soon discovered that bed bugs in hotel rooms seem to be a great worry for people who are about to travel to New York.

For many of the hotels I searched, the top suggested search terms by Google was related to bed bugs, meaning that this is one of the most used search terms.

newyorkbedbugshotel

If you are only searching one or two hotels, you might get the impression that this hotel has a problem with bed bugs. But that might not be the case at all. It may just be a general worry that travellers may have and that they want to make sure that this hotel is clean and tidy.

Hotels that have this phrase associated to them in Google Suggest should at least google it and monitor what is being said online. Sites like bedbugreports.com and bedbugregistry.com frequently pop up in the top of the search results. In case that there are inaccurate reports about your hotel on these sites, a hotel representative can contact the site and hopefully they will remove the posts.

Posted in Crisis, PR.

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