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Company uses flight MH17 crash to sell life insurance

Malaysia Airlines

The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens.

Apparently someone thought that was a great opportunity to promote life insurances. The Australian life insurance company Lisa Group bought advertisements on the Google keywords “Malaysia Airlines” only a few hours after the flight crashed.

The ad copy on Google read “Is MH17 Malaysia Airlines tragedy a sign to consider life insurance?” according to Canberra Times. The ad linked to a promotion on the company site that said:

“”What a tragedy!” read a message that has since been removed.

“Up to 27 Australians were among 298 people on board a Malaysia Airlines passenger jet which was shot down over Ukraine with the loss of all on board.

“Is it another sign to consider life insurance? #PrayForMH17.”

The company said the promotion was a mistake made by an external partner and the ad was quickly removed.

Image via Wikimedia

Posted in Crisis, PR.

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McDonald’s tweets to Luis Suarez: bite a Big Mac instead

Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil.

During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans.

Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands also try to seize the moment and piggy back on trending events. McDonald’s Uruguay tweeted the following tweet tonight:

mcdonalds_uruguay_tweet

The tweet reads in English:

“Hi @luis16suarez, if you get hungry come and take a bite from a BigMac;) “

Reactions to the tweet were initially mixed but it quickly got thousands of retweets. What do you think? Genious or tacky?

Posted in Business, Twitter.

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Brilliant flipbook video of Robin van Persie’s flying header goal against Spain

Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media. Most of them have failed, some miserably.

Real time marketing is apparently a tactic that includes a high level of risk.

Clever video from the 2014 World Cup by Stabilo
robinvanpersie_WC_goalSometimes though, organizations do manage link their brands to breaking stories in a positive way, like with this brilliant video from Schwan-STABILO, the German manufacturer of for example Stabilo Boss highlighter pens.

During the already classic 2014 FIFA World Cup game between reigning champions Spain and the Netherlands, Dutch forward Robin van Persie scored a wonderful diving header to level the score 1-1. The Netherlands turned the game around and beat Spain 5-1 in spectacular manner.

Stabilo immortalized the flying dutchman’s goal be recreating it in a flipbook video made with Stabilo pens. Very clever:

Via Firstpost.

Posted in Business, Case Studies.

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Top Swedish Facebook pages in May 2014

facebooklogo

I have received a sneak preview of the latest results from Socialbakers, regarding the results of the top brand Facebook pages in Sweden for May 2014. It also includes statistics for Youtube and Twitter channels. The Swedish beer brand Norrlands Guld has the page with the highest average post engagement rate.

Coop posted two of the three most popular posts in May
I am also happy to see that a campaign I have been working on at my job for Coop has two of the three most popular post on Facebook last month. The campaign called #ekolöftet challenged the 8 parties of the Swedish Parliament to reveal how they intend to support the growth of organic farming in Sweden. More on that in Swedish here: http://ekoloftet.coop.se/

This report will be published later today by Socialbakers.

 

may-2014-social-marketing-report-sweden

Image credit: Flickr mkhmarketing

 

Posted in Business, Statistics, Twitter.

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Facebook pulls the plug on frictionless sharing

share-computer-key-260 In 2011, frictionless sharing was hailed by some as the future for social networks. Facebook launched a feature in which apps like Spotify and Netflix and news organizations like The Guardian could post a user’s activity to their wall, without asking for permission every time. While some criticized the move, others saw potential:

“And soon, the idea that apps are sharing a continuous stream of our activity will seem just as commonplace and uncontroversial as the original news feed.”

But with increasing comptetion in the newsfeed, the feature hasn’t paid off and now Facebook has effectively pulled the plug on automatically shared content. Stories shared via seamless sharing will still be posted to Facebook, but have been downgraded to second tier content, thereby making it more or less invisible to users.

Facebook says that “We’ve found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in News Feed than stories shared from third party apps without explicit action.”

This means that stories that users share automatically from third party apps will receive a lower ranking in the news feed.

“In the coming months, we will continue to prioritize explicitly shared stories from apps in News Feed over implicitly shared stories. This means people will see fewer implicit stories from third party apps in the future.” 

The average Facebook user has around 1,500 stories per day that potentially could appear in the news feed. Content shared via frictionless sharing isn’t engaging enough and now Facebook is acting to remove a lot of that content, possibly pushing more engaging stories to users.

Via Inside Facebook.

Posted in Marketing.

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Hundreds of photos from the Eurovision Song Contest made available for free on Wikipedia

ESC2014_-_Austria_02_conchita_wurst

The Eurovision Song Contest is one of the largest international TV events with an estimated 125 million viewers annually in 56 countries. In spite of this, there are very few photos from the contest available for free use on for example Wikipedia.

To show the Wikipedia community that it was possible to cover a major event and share quality images for common use, Swedish photographer Albin Olsson took advantage of the fact that last year’s final took place in his home country Sweden. He uploaded 870 images and videos from the Eurovision Song Contest 2013 with a Creative Commons license to Wikimedia.

This year as the Eurovision was hosted in Copenhagen, Denmark, Olsson continued and extended his project. He spent two weeks prior to the event covering press conferences and rehearsals. There are now more than 900 photos and video files uploaded to Wikimedia by Olsson, free for usage under a CC-BY-SA-3.0 license.

Find all photos taken by Albin Olsson during the Eurovision Song Contest 2014 here.

Footnote: Image of winner Conchita Wurst above by Albin Olsson (Own work) CC-BY-SA-3.0, via Wikimedia Commons

Via @ernstpoulsen

Posted in Media & Journalism.

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