You’d think by now that people could tell a fake giveaway on Facebook from a real one, but apparently not. There are currently a number of fake car giveaways on Facebook that have gone more or less viral. These giveaways often claim to hand out luxury cars to lucky winners and this time there are several scams regarding Range Rover 2016.
How do I know they are fake? Well it’s incredibly simple to find out, but a lot of people don’t think or don’t care. So they participate and help the scammers build up their pages and spam their Facebook friends in the process.
The post above has been shared more than 60,000 times and the pages has now more than 30,000 followers. But it is all fake of course. No brand would give away three expensive luxury cars in a simple contest that so blatantly brakes Facebook’s rules.
If it’s the very first post on the page: Hoax!
If the URL is not a nice and short vanity URL like you’d expect from a large brand: Hoax!
So if you or your friends ever wonder how you can avoid falling for hoaxes like these, then maybe you should check my blog post about “How to spot a fake giveaway on Facebook”.
Posted in Marketing.
– August 21, 2016
The US Republican Presidential candidate Jeb Bush yesterday tweeted a picture of his monogrammed gun with the caption “America”. While this provocation probably lands well with many pro-gun Republican voters, others weren’t especially impressed and the gun tweet has been rightfully mocked from all corners of the world.
Here’s the original tweet:
And here are some of the best responses:
And last but not least, of course the Irish betting company Paddy Power jumped on the opportunity with this tweet:
Posted in Twitter.
– February 17, 2016
My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram.
The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016).
18 Instagram accounts now have at least a million followers
You now have to have more than 100,000 followers to be among the top 100 Instagram accounts in Sweden. At least 18 of them have more than a million followers, not bad for a country of less than 10 million people. But then again, the most successful users all have an international audience.
The Swedish brand with most followers is H&M – 11.8 million (global account, they have several local accounts too).
Among individuals, PSG’s Zlatan Ibrahimovic and Swedish Youtuber Felix “Pewdiepie” Kjellberg are in a league of their own. Excluding businesses, the top 10 accounts in Sweden are (data collected on Jan 4, 2016):
- Zlatan Ibrahimovic – 10.7 million
- Pewdiepie – 6,900,000
- Tattoos of Instagram – 3,200,000
- Avicii – 3 million
- Men with class – 2,700,000
- Anna Nyström – 2,100,000
- Elsa Hosk – 2 million
- Maher Zain – 1,800,000
- Rachel “Yoga Girl” Bråthén – 1,700,000
- Alesso – 1,600,000
Note: I am @kullin on Instagram
Posted in Business, Statistics.
– January 18, 2016