Suddenly one day you think you might have cracked the code, that you will finally become an influencer on Instagram. Your photos, for no apparent reasons, are getting twice as many likes as they normally do, and the likes are coming in fast. Some 200 likes within 30 minutes is not something I am used to. And it happened on one image, then on another one the same day, and once again the following day. Three photos now had gotten about 400 likes, at least 150-200 more than they usually do.
But the sudden popularity of my Instagram account had nothing to do with my skills as a photographer. Instead, the likes were a “gift” from a spammer who approached me to sell his or her services (i.e. buy likes or followers). This was the message I received via DM:
I admit that I was a bit suspicious, the unproportionate number of likes from Russian accounts didn’t make sense. But who knows? Instagram’s algorithm works in mysterious ways. My sudden fame in Russia could have a logical explanation. Unfortunately the explanation was fake likes.
The last few weeks, there has been an increase in spam on Instagram with accounts that sell fake followers commenting on a large number of photos. As influencer marketing continues to grow in importance, there’s also money to be made from inflating follower numbers on social networks. Just don’t fall for it. In order to succeed, you will need a fan base made up of real people.
Footnote: I am @kullin on Instagram. Follow for travel photos, sunsets and architecture.
Posted in Statistics.
– March 9, 2017
We will soon find out who will replace Barack Obama as the President of the United States – Hillary Clinton or Donald Trump. Obama has been the first president to truly embrace social media in all its forms and when he steps down, Clinton or Trump will take charge of the Twitter account @POTUS. The account will keep its 11 million followers but the new President will start off fresh with a clean time line, no old tweets will be attached to the account.
Obama’s old tweets will not be deleted, instead they will be transferred to the @POTUS44 account where they will be archived by the National Archives and Records Administration in order to preserve the material for future generations. The same strategy is in place for the other accounts associated with the Obama administration, like the @whitehouse which will be archived at @whitehouse44.
Future archives are “taken”
If this strategy continues over time, then some accounts may suddenly get some extra attention. A Mr. Phillip Jay White holds the @whitehouse45 account and the future archives of the successor to Clinton/Trump is an anonymous “egg” on the @POTUS46 account.
Naturally, the National Archives and Records Administration will have no trouble getting control of these accounts when thay day comes, but it will be fun to see if any of these people will become active and take advantage of the potential Twitter fame.
Via Digital Trends.
Posted in Twitter.
– November 7, 2016
You’d think by now that people could tell a fake giveaway on Facebook from a real one, but apparently not. There are currently a number of fake car giveaways on Facebook that have gone more or less viral. These giveaways often claim to hand out luxury cars to lucky winners and this time there are several scams regarding Range Rover 2016.
How do I know they are fake? Well it’s incredibly simple to find out, but a lot of people don’t think or don’t care. So they participate and help the scammers build up their pages and spam their Facebook friends in the process.
The post above has been shared more than 60,000 times and the pages has now more than 30,000 followers. But it is all fake of course. No brand would give away three expensive luxury cars in a simple contest that so blatantly brakes Facebook’s rules.
If it’s the very first post on the page: Hoax!
If the URL is not a nice and short vanity URL like you’d expect from a large brand: Hoax!
So if you or your friends ever wonder how you can avoid falling for hoaxes like these, then maybe you should check my blog post about “How to spot a fake giveaway on Facebook”.
Posted in Marketing.
– August 21, 2016