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No, they’re not giving away Range Rovers on Facebook

You’d think by now that people could tell a fake giveaway on Facebook from a real one, but apparently not. There are currently a number of fake car giveaways on Facebook that have gone more or less viral. These giveaways often claim to hand out luxury cars to lucky winners and this time there are several scams regarding Range Rover 2016.


How do I know they are fake? Well it’s incredibly simple to find out, but a lot of people don’t think or don’t care. So they participate and help the scammers build up their pages and spam their Facebook friends in the process.

The post above has been shared more than 60,000 times and the pages has now more than 30,000 followers. But it is all fake of course. No brand would give away three expensive luxury cars in a simple contest that so blatantly brakes Facebook’s rules.

If it’s the very first post on the page: Hoax!

If the URL is not a nice and short vanity URL like you’d expect from a large brand: Hoax!


So if you or your friends ever wonder how you can avoid falling for hoaxes like these, then maybe you should check my blog post about “How to spot a fake giveaway on Facebook”.

Posted in Marketing.

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Sweden beats Nordic rivals in social media Olympics

The Olympic games in Rio 2016 are engaging large audiences in social media. However, some reports suggest that the volume of interactions in social channels are lower than expected. A survey of US viewers shows that fewer people are following the Olympic Games via social networks than had said they expected to.

But many people are commenting and sharing views on Twitter for example. According to statistics from Socialbakers, the US and Brazil are the countries that most people are tweeting about, followed by India.

Most interactions about Sweden
If we look at Twitter conversations about the Nordic countries, Sweden is clearly in the lead before Denmark (Aug 5 – Aug 16). Almost 100,000 tweets about Sweden and 57,000 about Denmark. There are significantly fewer comments about Norway and Finland. The peak for Sweden came after the women’s football team beat USA in the quarter finals on penalties.


(click for larger image)


More statistics on social media at the Olympics can be found here.

Posted in Statistics, Twitter.

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Autofill is not working on Instagram hashtags

The latest update to Instagram apparently has caused a vital feature to stop working. Normally when you post a photo or a video and then want to add some hashtags, Instagram would auto-complete the hashtags with suggestions from tags you’ve previously used.

autofill instagram

For example:

If I type #c in a comment to one of my photos, Instagram would suggest #clouds #cloudscape #cloudstagram if I have used them recently. Or other examples if I type # and another letter.

This makes it easy to add more tags and it also prevents misspelling, which is easily done if you add several hashtags.

Now however, this feature is not working. Instagram won’t autofill any hashtags if you do like I showed above. Instead, the app is now suggesting ALL recently used hashtags if you start typing #. And this is no good because you might want to add only tags related to black and white photography if you post a bnw photo, so now you have to scroll through all of them to find the appropriate ones. And not only that, you can only add one at a time from the suggested list, so this makes it all more time consuming.

Hopefully it is just a bug and I really hope Instagram will restore the autofill feature to what it was before the last update.

Posted in Other.

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Popular hashtags temporarily suspended on Instagram

One of the most common advices on how to get more likes and followers on Instagram is to use popular hashtags on your photos. By doing that, your photos and videos can be discovered by other people than just the ones that follow you.

Instagram removes recent photos from some popular hashtags
But for quite some time, Instagram has had major problems with spam and inappropriate content. Some of the most commonly used hashtags have been flooded with offensive content that do not follow the community guidelines. That can for example be nudity, threats or hate speech.

Instagram’s response to this problem has been to completely remove the “Most Recent” section from the app/site for that hashtag and only show Top Posts. This is done for a limited period.

Some of the top hashtags that have been affected by this problem recently are:







These are among the most used hashtags and if you use them in order to increase visibility for your photos, there is a real risk that it will not work. Only top posts will be visible under these hashtags and no new users will see your photos.

My advice is that before you tag a photo on Instagram with a popular hashtag, always check if the tag has been temporarily suspended. If not, then it’s ok. But if it has, choose other tags.

To find relevant tags to use you can for example:

  • Find top 100 hashtags on
  • Go to the search tab on Instagram and see trending hashtags
  • Visit a hashtag page on Instagram and find up to five related hashtags on that topic

Note: find me on Instagram at @kullin

Posted in Statistics.

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The best responses to Jeb Bush’s gun tweet

twitterbirdThe US Republican Presidential candidate Jeb Bush yesterday tweeted a picture of his monogrammed gun with the caption “America”. While this provocation probably lands well with many pro-gun Republican voters, others weren’t especially impressed and the gun tweet has been rightfully mocked from all corners of the world.

Here’s the original tweet:

And here are some of the best responses:


And last but not least, of course the Irish betting company Paddy Power jumped on the opportunity with this tweet:

Posted in Twitter.

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Top 10 Swedish Instagram accounts


My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram.

The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016).

18 Instagram accounts now have at least a million followers

You now have to have more than 100,000 followers to be among the top 100 Instagram accounts in Sweden. At least 18 of them have more than a million followers, not bad for a country of less than 10 million people. But then again, the most successful users all have an international audience.

The Swedish brand with most followers is H&M – 11.8 million (global account, they have several local accounts too).

Among individuals, PSG’s Zlatan Ibrahimovic and Swedish Youtuber Felix “Pewdiepie” Kjellberg are in a league of their own. Excluding businesses, the top 10 accounts in Sweden are (data collected on Jan 4, 2016):

  1. Zlatan Ibrahimovic – 10.7 million
  2. Pewdiepie – 6,900,000
  3. Tattoos of Instagram – 3,200,000
  4. Avicii – 3 million
  5. Men with class – 2,700,000
  6. Anna Nyström – 2,100,000
  7. Elsa Hosk – 2 million
  8. Maher Zain – 1,800,000
  9. Rachel “Yoga Girl” Bråthén – 1,700,000
  10. Alesso – 1,600,000

Note: I am @kullin on Instagram

Posted in Business, Statistics.

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