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10 really awesome Airbnb places to rent in trendy Stockholm

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Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination. The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm.

Here’s a list of a few of our favourite Airbnb listings in Stockholm, Sweden.

1. Renovated veteran bus

A fully renovated 1976 bus situated in Bromma outside of Stockholm, with forest surroundings and a lake nearby. Pretty cool!

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2. Unique residence floating in water

Rather stay next to water? Well, you can’t come much closer than this. A stone’s throw from the center of Stockholm lies this unique accommodation floating in the water. Take a swim or a walk along the water.

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3. Luxury apartement in the city centre

Stay in style. This luxurious apartement hosting up to six people is situated in Norrmalm in the city centre.

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4. Unique, open-plan loft apartment

A stunning 120 m2, 3 bedroom loft apartment in the trendy Södermalm, Stockholm with large open-plan living area and a rooftop terrace.

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5. Tiny house by the sea

Rent your own little house by the sea, just 20 minutes outside of Stockholm. Includes your own jetty, boule court and a stunning view of the sunset and the huge ferries that pass by.

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6. Stockholm Writers Cabin

Sleep in a tent on a trampoline, or just stay in the 15 m2 cabin, located on Lidingö in what is said to be Sweden’s oldest community of summerhouses.

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7. Loft apartment at Mariaberget

How about this bedroom view of the rooftops of Södermalm? This open flat at Mariaberget in Stockholm comes with a small terrace to the west.

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8. House boat with large terrace

If you would love to stay on a boat but one room is too little, why not rent an entire boat? This 140 m2 boat comes with a large terrace and a great location near the city centre.

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9. Exclusive apartment in Östermalm

With only a few minutes walk to the island of Djurgården, the Wasa museum, the Skansen open air museum, shopping and much more, this exclusive apartment has the perfect location in the most fashionable parts of Stockholm.

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10. Stunning view in the Old Town

Located in the charming Old Town, you could not ask for a better view than this. This apartment has a roof terrace with a wonderful view of the central parts of Stockholm.

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Get a $25 discount on your next stay with Airbnb

If you want to rent a place on Airbnb you can get a discount by just clicking the image below. The affiliate link will give you a $25 credit on your next stay with Airbnb if you register a new free account.

Click to get a USD 25 credit on Airbnb

Posted in Marketing.

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14 percent of Swedish teens use Vine

Twitter’s video sharing service Vine recently announced that it has 100 million monthly active users. Until now we have not had any statistics about how many local Vine users there are in Sweden, but according to a new survey by GlobalWebIndex, at least 3% of Swedish mobile internet users age 16-64 use Vine on a montly basis. Among teens (age 16-19) the penetration is much higher as 14% say they have used Vine last month.

The highest penetration among teens in the surveyed countries can be found in USA and Canada (25% and 22%).

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There are no further details about how the survey was conducted.

Posted in Statistics, Twitter.

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Fashion app caught using fake LinkedIn profiles

I’m always a bit catious when someone out of the blue wants to connect with me on Facebook or LinkedIn, for example. Often when people want to network, there is some kind of common denominator, like we both now somebody, have worked for the same company or something similar. So when total strangers make friend requests, I always check them out.


I recently got two friend requests from two unlikely individuals, both good looking women working for some fashion app called Okay and with a quite decent background in the fashion industry. One had been Creative Head of Glamour Magazine and the other Vice President of Creations at People Magazine.

Impressive. But why on earth would they reach out to me of all people? Naturally is suspected foul play.

Fake LinkedIn profiles
It didn’t take much investigation to find out that these LinkedIn profiles were completely fake, as were several others from the same app company. First of all, their resumés were very short and looked a lot like each other. Then there was the obvious fact that their profile pictures were stolen, unless one of them was the identical twin of a Miss Ecuador 2012 contestant.

The photo of “Chloe Anderson” is in fact the Norwegian model Polina Barbasova.

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The photo of “Ella Cooper” is the Venezualan actress Scarlet Ortiz.

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And the list continues. More profiles of people said to be working at Okay are in fact fake. “Addison Walter” has the picture of the Miss Ecuador contestant Carolina Aguirre.

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“Natalie Portman” who runs PR for Okay has taken “her” picture from model Veneda Budny.

Needless to say, I didn’t accept the friend requests.

Why would anyone do this on purpose, one might ask. I suspect the answer is to get in touch with online influencers who in turn would spread the word about the app in social media. But even if I now blog about the app it’s not in a positive way. A marketing strategy involving fake LinkedIn profiles was bound to backfire.

Posted in Crisis, PR.

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Company uses flight MH17 crash to sell life insurance

Malaysia Airlines

The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens.

Apparently someone thought that was a great opportunity to promote life insurances. The Australian life insurance company Lisa Group bought advertisements on the Google keywords “Malaysia Airlines” only a few hours after the flight crashed.

The ad copy on Google read “Is MH17 Malaysia Airlines tragedy a sign to consider life insurance?” according to Canberra Times. The ad linked to a promotion on the company site that said:

“”What a tragedy!” read a message that has since been removed.

“Up to 27 Australians were among 298 people on board a Malaysia Airlines passenger jet which was shot down over Ukraine with the loss of all on board.

“Is it another sign to consider life insurance? #PrayForMH17.”

The company said the promotion was a mistake made by an external partner and the ad was quickly removed.

Image via Wikimedia

Posted in Crisis, PR.

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McDonald’s tweets to Luis Suarez: bite a Big Mac instead

Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil.

During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans.

Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands also try to seize the moment and piggy back on trending events. McDonald’s Uruguay tweeted the following tweet tonight:

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The tweet reads in English:

“Hi @luis16suarez, if you get hungry come and take a bite from a BigMac;) “

Reactions to the tweet were initially mixed but it quickly got thousands of retweets. What do you think? Genious or tacky?

Posted in Business, Twitter.

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Brilliant flipbook video of Robin van Persie’s flying header goal against Spain

Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media. Most of them have failed, some miserably.

Real time marketing is apparently a tactic that includes a high level of risk.

Clever video from the 2014 World Cup by Stabilo
robinvanpersie_WC_goalSometimes though, organizations do manage link their brands to breaking stories in a positive way, like with this brilliant video from Schwan-STABILO, the German manufacturer of for example Stabilo Boss highlighter pens.

During the already classic 2014 FIFA World Cup game between reigning champions Spain and the Netherlands, Dutch forward Robin van Persie scored a wonderful diving header to level the score 1-1. The Netherlands turned the game around and beat Spain 5-1 in spectacular manner.

Stabilo immortalized the flying dutchman’s goal be recreating it in a flipbook video made with Stabilo pens. Very clever:

Via Firstpost.

Posted in Business, Case Studies.

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