I’ve blogged about recent changes to Instagram and today I discovered another new addition to the popular app. Instagram is obviously adding improvements that will make it easier to follow new accounts. The one I just noticed is a drop down menu next to the follow button on a profile page. When you click on the arrow Instagram shows three suggested accounts to follow that are similar to the one you are watching. A clever little feature that probably will contribute to the growth of connections among accounts.
Follow me on Instagram at @kullin
UPDATE: Here’s how you can add the drop down menu to your Instagram account.
Posted in Marketing.
– November 12, 2014
The New York Times opened up its vast archive some time ago with the launch of TimesMachine, an open archive where readers can browse old issues from 129 years of the paper’s history. But the TimesMachine lacks one ability and that is to search old advertisements, since these have not been scanned and identified. In other words, it is nearly impossible to find old ads without browsing manually through old issues.
To solve this, the paper now launches Madison, an online tool where readers are invited to help out by finding, tagging and transcribing ads.
“We have 163 years of what is often referred to as the first draft of history, and I think one of the areas we’re interested in is finding new ways to bring that archive to life,” said Alexis Lloyd, creative director for the R&D Lab.
“Why The New York Times built a tool for crowdsourced time travel”
“The New York Times is building a new TimesMachine”
Posted in Media & Journalism.
– October 24, 2014
For some years it has been a tradition among tourists to express their love by locking a padlock to bridges like Pont des Arts in Paris. Typically lovers write their names on the lock and then throw the key in the river Seine. But this practice has become a big problem for the city of Paris. This summer, a cause rail on Pont des Arts even collapsed under the weight of the padlocks and the bridge had to be closed for a few hours.
A lot of the rails on the bridge also appear to have been vandalized. Railings have been cut and the bridge has been protected by ugly wooden boards. The eyesore has been documented on this site with both images and video.
To put a stop to these acts of love, the city of Paris has started a campaign in order to get couples to go digital. On the ground at Pont des Arts there are signs urging visitors to show their love without locks using the hashtag #lovewithoutlocks on different social networks.
There is a campaign site on which images that use the official hashtag are displayed. There are currently more than 500 images on the site. And although that may not be much, I suspect that many couples who choose the digital route just simply share images with friends without the hashtag.
It’s a logical solution to a real problem. Encouraging people to show their love online instead would unburden the bridges of the growing weight of padlocks.
[Tweet “Free wifi at Pont des Arts would encourage more tourists to share #lovewithoutlocks”]
Free wifi would encourage tourists to go digital
But I think there is one thing the authorities are missing to make this move really succesful and that thing is free wifi! Tourists are always in constant search of a free online connection and if the city would install a zone of free wifi on Ponts des Arts (and of course communicate this clearly) then I am sure more people would seize the opportunity and share their images online instead of with a real padlock.
Posted in Marketing, Twitter.
– October 16, 2014
Last night, Sweden and France played the second leg of the play offs for the U21 European Championship in football. France had won the first leg 2-0 but now Sweden were heading towards the 2015 championships as they were up 3-0 at home. But in the last few minutes of the game, France scored the crucial 3-1 goal that would take them through. The goal scorer Layvin Kurzawa decided to celebrate the goal in the worst possible manner, running up the Swedish players like striker John Guidetti and mocking them with a gesture that said “see you later boys”.
But justice was served just a minute later when Sweden scored 4-1 on a corner, sending the Swedes to the UEFA Euro U-21s at the expence of the French team. Rarely has a footballer had to eat his own words sooner and the Swedes celebrated by getting back at Kurzawa with his own medicine.
Througout most of the day, Twitter and other social media sites have been mocking Kurzawa for his bad behaviour and in particular for celebrating too soon.
In France, the hashtag #Kurzawa was even the number one trending topic today.
Here are a few of the best responses so far.
Class / no class:
Today is Didier Deschamps’ birthday. L’epique offers him a Layvin Kurzawa cap:
Visa på Instagram
And finally this one which is definitely NSFW: https://twitter.com/fc1932/status/522323254686797824
Posted in PR, Twitter.
– October 15, 2014