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How to install the drop down menu for suggested accounts on Instagram

A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who got it. I speculated that only accounts with a certain number of followers got it, but now I think I have found the solution.

 

If you log in to your Instagram account on a desktop and edit your profile you will find a box at the bottom of that page. If you tick the box that says “suggested accounts” then Instagram will add the arrow and the drop down menu to your account. This also means that your account will appear on other similar profiles as a suggested account. Please note that you need to have a public profile in order for this to work.

I tried it myself and logged in to a second account to see if it worked. I already had the menu on my profile which looked like this.

Instagram

When I unticked the box the arrow disappeared.

Instagram

I then went back again and ticked the box and the arrow came back.

Does this work for you? (Note: you can’t see it if you look at your own account)

Follow me on Instagram at @kullin

UPDATE 2: Even if you follow the description above, it doesn’t mean that you automatically will get the arrow. Some do and some don’t and at the moment I have not been able to figure out why.

UPDATE: There is a rumour that if you don’t have the arrow on your account it will be deleted on Jan 1, 2015. This is just a hoax, possibly started by this account seen below. Your account won’t be deleted and you don’t need to get it verified. Help by reporting this account as spam to Instagram. Click here.

Scammers on Instagram.

Posted in Marketing.

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Uber surge pricing during Sydney hostage crisis causes PR disaster

The week has barely started yet, but we can already crown the worst corporate tweet of the week. A crisis is taking place in Sydney, Australia as an armed man holds several people hostage in a Lindt café. The busy district is in a lock-down and mass evacuations created an increased demand for taxi services. So Uber, the taxi service app, quadrupled prices and at one point charged a minimum fare of AU$100. According to Quartz, this type of surge pricing is automatic but the tweet from @uber_sydney that followed was not.

uber_sydney_tweet

 

Of course, Uber was immediately slammed on Twitter for its cynic decision to charge a higher price during a crisis situation. Here are just a few reactions:

Uber soon had to backtrack to damage the PR disaster it had caused. A new tweet announced that rides out of Sydney now where free and that the company instead would refund passengers who had taken the expensive rides earlier this morning. A good move, but the damage to the company reputation had already been done.

uber_sydney_tweet2

 

Posted in Crisis, PR, Twitter.

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Nissan’s brilliant Twitter response to #breaktheinternet

The web has been buzzing the last few days about Kim Kardashian’s rear end after it appeared on the cover of Paper magazine’s winter issue. Not surprisingly, some brands jumped on the bandwagon trying to not be left behind in the discussion. The practice of real-time marketing is a difficult one, butt one brand that really got to the bottom of the issue sent out a tweet to end the discussion.

Here’s Nissan’s first Twitter rear-time marketing effort.

Touché Nissan, or should I say, tush?

Posted in Case Studies, PR, Twitter.

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Instagram is wasting precious screen space with new look

Instagram continues to bring out new updates to its app every week now and the change I blogged about a few days ago has already been removed again. I love Instagram and I check the app several times per day. In the latest update there has been a change to the design of the activity feed.

The tab that used to be called “news” is now called “you” and for some time the notifications (likes, comments or follows) have been presented in a quite condensed feed. Images to the right had no white space between them. Before that, the images had rounded corners and also some white space between them. The latest look made it possible to squeeze in more notifications on the screen since each notification took up less space.

New look is wasting precious space
But as of yesterday, the feed has a new look again and the white space between images is back. That means that each notification takes up more space and that is not good. If you are a user with lots of interactions, you get loads of notifications and you don’t want unnecessary scrolling if you can avoid it. The new look is wasting precious screen space. Here’s the difference between the previous design and the new one.

Even on a smaller screen iPhone 4 to the left, you see more interactions than on the larger screen iPhone 5 to the left.

instagramfeed

I hope they will revert this change and go back to the previous look.

 

Posted in Marketing.

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Instagram adds suggested accounts in drop down menu

I’ve blogged about recent changes to Instagram and today I discovered another new addition to the popular app. Instagram is obviously adding improvements that will make it easier to follow new accounts. The one I just noticed is a drop down menu next to the follow button on a profile page. When you click on the arrow Instagram shows three suggested accounts to follow that are similar to the one you are watching. A clever little feature that probably will contribute to the growth of connections among accounts.

Instagram suggested followers

Follow me on Instagram at @kullin

UPDATE: Here’s how you can add the drop down menu to your Instagram account.

Posted in Marketing.

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Time stamps are back on Instagram photos

Last week I blogged about a new follow button on Instagram photos which unfortunately meant that time stamps were removed from images under a specific hashtag or location.

Well, they weren’t missing for very long, because now time stamps are back. Now they are displayed under the images so that both the new follow button and the time stamp are visible. Although I won’t take any credit for this change, it was exactly what I expressed in my blog post.

Here you can see the same image now with the new time stamp and below the example from last week without the time stamp.

instagramparis

 

instabutton2

Posted in Marketing.

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