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Instagram adds suggested accounts in drop down menu

I’ve blogged about recent changes to Instagram and today I discovered another new addition to the popular app. Instagram is obviously adding improvements that will make it easier to follow new accounts. The one I just noticed is a drop down menu next to the follow button on a profile page. When you click on the arrow Instagram shows three suggested accounts to follow that are similar to the one you are watching. A clever little feature that probably will contribute to the growth of connections among accounts.

Instagram suggested followers

Follow me on Instagram at @kullin

UPDATE: Here’s how you can add the drop down menu to your Instagram account.

Posted in Marketing.

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Time stamps are back on Instagram photos

Last week I blogged about a new follow button on Instagram photos which unfortunately meant that time stamps were removed from images under a specific hashtag or location.

Well, they weren’t missing for very long, because now time stamps are back. Now they are displayed under the images so that both the new follow button and the time stamp are visible. Although I won’t take any credit for this change, it was exactly what I expressed in my blog post.

Here you can see the same image now with the new time stamp and below the example from last week without the time stamp.

instagramparis

 

instabutton2

Posted in Marketing.

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Instagram removes time stamps and here’s what I don’t like about it

Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with one click as opposed to before when you had to click on the user profile in order to follow that account.

It’s a smart move but the downside of this change is that the follow button has replaced the time stamp (“Följ” is Follow in Swedish).

instabutton2

I think the loss of the time stamp is bad for two reasons.

Hashtags on old photos
First of all, searching for images from a location or from different hashtags is a great way to discover new accounts to follow. But some people like to game the system and I don’t want to follow such accounts. Some people have a habit of deleting and adding hashtags to old photos just to get more likes and followers. And since Instagram displays images in reverse chronological order under hashtags, the images with the most recent hashtags are displayed first, even if they are a year old.

Previously you could instantly see if a photo was old, but now you can’t see the difference between an image that was uploaded 1o minutes ago and one that is 10 weeks old. Well, you can, but you have to click on the user profile and scroll through that person’s feed. In the feed, time stamps are still visible.

Photos in Instagram competitions
The second reason is that when brands arrange competitions on Instagram, there are almost always a time frame in which photos need to be uploaded to be eligable for a prize. If an image is uploaded after a certain time and date, it can’t win the competition. Previously you could see that immediately under a competition hashtag in Instagram, but now you can’t. You can still do this on sites like Iconosquare so it’s not a big problem.

The replacement of the time stamp is somewhat of a trade off. It removes a few steps in one place and adds them in another. I would have liked if Instagram could have kept it and still add the new follow button.

Follow med on Instagram: @kullin

Posted in Marketing.

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The New York Times launches crowdsourcing tool for identification of old ads

The New York Times opened up its vast archive some time ago with the launch of TimesMachine, an open archive where readers can browse old issues from 129 years of the paper’s history. But the TimesMachine lacks one ability and that is to search old advertisements, since these have not been scanned and identified. In other words, it is nearly impossible to find old ads without browsing manually through old issues.

To solve this, the paper now launches Madison, an online tool where readers are invited to help out by finding, tagging and transcribing ads.

NYTads

“We have 163 years of what is often referred to as the first draft of history, and I think one of the areas we’re interested in is finding new ways to bring that archive to life,” said Alexis Lloyd, creative director for the R&D Lab.

Further reading:

Why The New York Times built a tool for crowdsourced time travel

The New York Times is building a new TimesMachine

Posted in Media & Journalism.

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Love without locks when Paris wants you to show digital love

For some years it has been a tradition among tourists to express their love by locking a padlock to bridges like Pont des Arts in Paris. Typically lovers write their names on the lock and then throw the key in the river Seine. But this practice has become a big problem for the city of Paris. This summer, a cause rail on Pont des Arts even collapsed under the weight of the padlocks and the bridge had to be closed for a few hours.

aux cadenas A lot of the rails on the bridge also appear to have been vandalized. Railings have been cut and the bridge has been protected by ugly wooden boards. The eyesore has been documented on this site with both images and video.

To put a stop to these acts of love, the city of Paris has started a campaign in order to get couples to go digital. On the ground at Pont des Arts there are signs urging visitors to show their love without locks using the hashtag #lovewithoutlocks on different social networks.

There is a campaign site on which images that use the official hashtag are displayed. There are currently more than 500 images on the site. And although that may not be much, I suspect that many couples who choose the digital route just simply share images with friends without the hashtag.

It’s a logical solution to a real problem. Encouraging people to show their love online instead would unburden the bridges of the growing weight of padlocks.

[Tweet “Free wifi at Pont des Arts would encourage more tourists to share #lovewithoutlocks”]

Free wifi would encourage tourists to go digital
But I think there is one thing the authorities are missing to make this move really succesful and that thing is free wifi! Tourists are always in constant search of a free online connection and if the city would install a zone of free wifi on Ponts des Arts (and of course communicate this clearly) then I am sure more people would seize the opportunity and share their images online instead of with a real padlock.

Posted in Marketing, Twitter.

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Best social media responses to arrogant Layvin Kurzawa celebration

Last night, Sweden and France played the second leg of the play offs for the U21 European Championship in football. France had won the first leg 2-0 but now Sweden were heading towards the 2015 championships as they were up 3-0 at home. But in the last few minutes of the game, France scored the crucial 3-1 goal that would take them through. The goal scorer Layvin Kurzawa decided to celebrate the goal in the worst possible manner, running up the Swedish players like striker John Guidetti and mocking them with a gesture that said “see you later boys”.

kurzawaguidetti

But justice was served just a minute later when Sweden scored 4-1 on a corner, sending the Swedes to the UEFA Euro U-21s at the expence of the French team. Rarely has a footballer had to eat his own words sooner and the Swedes celebrated by getting back at Kurzawa with his own medicine.

JohnGuidetti

Througout most of the day, Twitter and other social media sites have been mocking Kurzawa for his bad behaviour and in particular for celebrating too soon.

In France, the hashtag #Kurzawa was even the number one trending topic today.

Here are a few of the best responses so far.

Class / no class:

Today is Didier Deschamps’ birthday. L’epique offers him a Layvin Kurzawa cap:

Laddar

#Bleuets#Kurzawa#football#Espoirs#Equipedefrance#Thauvin#Bahebeck#Euro2015#Qualifications#Psg#Om#Benzema#Chelsea

Visa på Instagram

And finally this one which is definitely NSFW: https://twitter.com/fc1932/status/522323254686797824

Posted in PR, Twitter.

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