You can learn a lot from looking at statistics and that’s why it may be a good idea to take a look at your Twitter Analytics page now and then. I looked at my stats from September 2014 to May 2015 and learned a few things like:
- Average engagement rate is decreasing
- I have been tweeting a lot less in the last five months compared to last fall
- I get a lot less link clicks now than in 2014
- The number of monthly retweets vary a lot from month to month
- Although I tweet less and engagement rate is decreasing, the average daily reach is actually increasing
I can now use this knowledge to improve my Twitter presence by trying to increase the number of tweets, improve the content so that it engages more people, include more links to increase link clicks for example. That is, if you think these are important numbers. The reason daily reach continues to increase is probably an effect of a continuous increase in followers.
The tweets with highest reach per month
Other interesting things that you can find in Twitter Analytics are for example the tweets with highest reach for the last few months. Some of my top tweets are in Swedish which is not surprising since about 80% of my followers are from Sweden.
May 2015: Instagram photo
April 2015: News article
March 2015: Blog post
Feb 2015: Blog post
Jan 2015: News article
Dec 2014: News article
Nov 2014: Blog post
There are a few conclusions to be made from looking at these tweets.
- Inspiring images help your tweets get noticed and shared, but you may also reach out without images
- Getting retweeted by an influencer increases reach a lot
- Twitter cards for your blog posts or for news articles may increase engagement
- If the link you are sharing doesn’t use Twitter cards, it helps to add an image manually
- Hashtags on trending topics also help in getting reach
- Blog posts and news articles create a lot of engagement
Now take a look at your Twitter Analytics, you may learn a few things that could help you reach out to more people on Twitter.
Posted in Blogging, Statistics, Twitter.
– May 29, 2015
At today’s Rethink conference in Stockholm, Christine Donaldson talked about her experience as an Oakley Women Brand Ambassador. Christine who is a musician and a skier uses social media to create a unique online persona in order to garner the attention of an online audience. She started using Youtube for her music and Instagram to show her passion for skiing. When she began to establish herself as a social influencer, brands began to approach her with suggestions of partnerships. Today she is an ambassador not only for Oakley Women but also for other brands.
For someone who is interested in building a personal brand her advice is to find a personal voice and make your content distinguishable from others.
Today, there are no or few passive audiences. Customers rely on peers and create content on their own. By partnering with social influencers, brands could reach customers in ways that hopefully increases trust in the brand. Or in Christine’s words:
“Use the tool of human experience to get customer attention.”
Ideally, a brand ambassadorship should:
- Strenghten relations with customers
- Influence people to buy your product
From her experience as a brand ambassador, Christine gave the following advice in regards to ambassador programs.
Steps in building a brand ambassador program
Find the team – how to find your brand ambassadors
- Hold a contest (have applicants create content)
- Use a hashtag (see who is submitting the best content, that is of value to your brand)
- Invite relevant social influencers (if you already know who is influential, invite them to participate)
- Create a relationship (approach them with interest and offer)
- Provide a contract (make it official, sort out the terms that also allows you to terminate the relationship)
- Promote interaction and support between ambassadors
Beware of robots
- Never use robots to attract an audience (stay clear of influencers who are using non-ethical ways of building a following)
Provide value and build spirit
- Hold a retreat
- Offer fair product trade or value
- Share ambassadors profiles on your web site
- Use exposure as an incentive for quality content
Activate with ambassadors
- Utilize ambassadors in owned advertising assets (video/photo shoots)
- Feature as models in campaigns
- Create community events for ambassadors to attend or manage (so that customers can meet brand ambassadors)
- Ticketed events where ambassadors attend (for example interested customers can pay to learn skills from ambassadors, like skiing)
- Give social media training and training on brand voice and values
- Share campaign launch information so that ambassadors remain informed
- Enforce a certain number of posts and collect data monthly
When brands start to engage with social influencers they can follow the ladder of social engagement, a model described by Tara Hunt. Read more about that process here.
Posted in Business, Marketing.
– March 17, 2015
About a week ago, the entire Internet was discussing whether a certain dress was white and gold or black and blue. Everyone was talking about it so this was a perfect situation to use for real-time marketing purposes. That’s exactly what the Salvation Army in South Africa did today with this tweet below, and boy did they nail it with this one!
The advert is part of the Salvation Army’s latest anti-domestic violence campaign.
Via Daily Mail.
Posted in Case Studies, Twitter.
– March 6, 2015
Selfie sticks, those extendable poles that enable users to take selfies beyond the normal reach of the arm, have become incredibly popular. Even the Beckhams use it. But as practical as they are to the user, they can also be annoying to others, for examples at concerts or sports events. Now several venues have started to introduce restrictions or outright banning the selfie stick.
Several major British music venues like O2 Arena and Wembley Arena in London have banned them citing safety and health reasons. More likely the reason is that they may disturb the experience of fellow visitors.
“”Selfie Sticks are not permitted at Academy Music Group venues. This is in keeping with our existing policy that prohibits the filming and photography during a performance with iPads and other tablet devices and includes any such obstructions for the satisfaction of other customers,” says the owners of the O2 arenas.
Sports stadiums like White Hart Lane and Emirates Stadium in London have also imposed bans on selfie sticks. And now there are also restrictions to the use of selfie sticks during the Australian Open in tennis in Melbourne for fear that they may distract players. Others voice concern over the use of the extension pole on for example Disney theme parks and call for restrictions.
It may seem ridiculous at first that there is a need for a selfie stick ban, we should be able to handle this by applying common sense, right? And while I’m not a fan of banning, we know that common sense is not all that common. Instead, there is a real risk that the selfie stick becomes a selfish stick when users do everything to get a great photo at the expense of everyone else. With that said, anything could be used inappropriately. Banning sticks is a bit of an overreaction to me. What do you think?
Posted in Marketing.
– January 19, 2015
Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date.
However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that currently has many times more than that. Apparently spammers are finding new ways to spam Instagram after the social network recently deleted millions of spam accounts.
More than 3 million user names tagged
The video below is used to post thousands of comments that each tag about 8 user names. This is done by using hundreds of fake accounts that post these comments. If you are tagged on Instagram you usually check out who did it and what they say.
So by using this technique, spammers have now posted more than 400,000 comments and thereby tagged about 3 million user names.
Some people got mad at Instagram for deleting fake accounts so that many saw their follower counts drop significantly. But the video above shows have Instagram continuously has to monitor against spammers and take measures to fight them. I am only amazed that a spammer has been able to tag so many people without being deleted. I would imagine that many people have already reported both the post and the account as spam.
Posted in Marketing.
– December 29, 2014
A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who got it. I speculated that only accounts with a certain number of followers got it, but now I think I have found the solution.
If you log in to your Instagram account on a desktop and edit your profile you will find a box at the bottom of that page. If you tick the box that says “suggested accounts” then Instagram will add the arrow and the drop down menu to your account. This also means that your account will appear on other similar profiles as a suggested account. Please note that you need to have a public profile in order for this to work.
I tried it myself and logged in to a second account to see if it worked. I already had the menu on my profile which looked like this.
When I unticked the box the arrow disappeared.
I then went back again and ticked the box and the arrow came back.
Does this work for you? (Note: you can’t see it if you look at your own account)
Follow me on Instagram at @kullin
UPDATE 2: Even if you follow the description above, it doesn’t mean that you automatically will get the arrow. Some do and some don’t and at the moment I have not been able to figure out why.
UPDATE: There is a rumour that if you don’t have the arrow on your account it will be deleted on Jan 1, 2015. This is just a hoax, your account won’t be deleted and you don’t need to get it verified.
Check out my feed on Instagram and feel free to follow:
Posted in Marketing.
– December 29, 2014