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Salvation Army ad nails it with THAT dress

About a week ago, the entire Internet was discussing whether a certain dress was white and gold or black and blue. Everyone was talking about it so this was a perfect situation to use for real-time marketing purposes. That’s exactly what the Salvation Army in South Africa did today with this tweet below, and boy did they nail it with this one!

The advert is part of the Salvation Army’s latest anti-domestic violence campaign.

Via Daily Mail.

Posted in Case Studies, Twitter.

Tagged with , , , , .


One Response

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  1. tech news says

    Is it so hard 2 see black & blue? 1 in 6 women are victims.



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