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Category Archives: Case Studies

1. Visit Denmark pulls fake YouTube video September 14, 2009

   Posted in Case Studies, Crisis.

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2. Company offered free breast enlargement to young female bloggers February 4, 2009

   Posted in Case Studies.

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3. IKEA brings change to the oval office January 17, 2009

   Posted in Case Studies.

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4. Moms on Twitter make Motrin rethink November 17, 2008

   Posted in Case Studies, Twitter.

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5. Ace of Base relaunch with fans as fourth member November 13, 2008

   Posted in Case Studies.

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6. Starbucks to give away free coffee to all voters November 4, 2008

   Posted in Case Studies.

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7. How to lose friends and alienate people, the Ryanair way October 17, 2008

   Posted in Case Studies.

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8. Free webcast about Cisco social media case October 7, 2008

   Posted in Case Studies.

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9. Social media case study by Cisco October 5, 2008

   Posted in Case Studies.

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10. Banks turn to mass customization August 14, 2008

    Posted in Case Studies.

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11. Interview with Bill Flitter, CEO of Pheedo, on RSS advertising July 14, 2008

    Posted in Case Studies.

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12. Consumers produce commercials for Apollo January 28, 2008

    Posted in Case Studies.

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13. HP invite scrapbooking bloggers to contest December 13, 2007

    Posted in Case Studies.

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14. Electrolux launches social media newsroom November 8, 2007

    Posted in Case Studies.

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15. Banverket is blogging about railways June 28, 2007

    Posted in Blogging, Business, Case Studies.

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16. Twingly matters, here’s the evidence March 8, 2007

    Posted in Case Studies.

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17. IKEA in PR gaffe over sponsored links February 25, 2007

    Posted in Case Studies.

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18. Ikea in bed with consumer generated media January 31, 2007

    Posted in Case Studies.

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19. Positive response to Cisco’s corporate blog January 11, 2007

    Posted in Business, Case Studies.

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20. Corporate blog supports Cisco in iPhone lawsuit January 11, 2007

    Posted in Business, Case Studies.

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21. Moss – the perfect poker face September 28, 2005

    Posted in Case Studies, Marketing.

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22. Swedish corporates are pitching bloggers August 22, 2005

    Posted in Business, Case Studies.

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23. Kryptonite crisis and its impact on the blogosphere October 13, 2004

    Posted in Case Studies.

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24. Playstation a no-no in Swedish prisons August 12, 2004

    Posted in Case Studies.

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25. The assimilation of Saab May 26, 2004

    Posted in Case Studies.

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