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14,000 people fooled by fake SAS Instagram account

The Instagram account SAS Scandinavian, @scandinavianairlines, promised two tickets to New York including 5 stars (sic) hotel to the first 20,000 people that followed the account. The account quickly attracted more than 14,000 followers.

SAS Instagram fake account

Of course, this was not the official account of the Scandinavian airline, which can be found at @FLYSAS. Instead, the account soon changed name to @s0viknes and it belongs to, it seems, a young Norwegian guy who did this as a prank to get a lot of followers. He boasts: “follow this king who tricked them all”.

Note: I have cropped this photo because it seems the person in the photo was not the person behind the account.

SAS fake account on Instagram

As always, if it looks too good to be true, it probably is. If SAS would give away 40,000 airline tickets that would cost about 44 million USD. Plus hotel rooms for 40,000 people. That’s just ridiculous. And you would think that the lousy English spelling would reveal that this was not an official account. Please think before you follow and share hoaxes like these.

And for brands, it is always wise to secure the most apparent versions of your brand name on popular social networks. At least that makes it a bit harder for others to use your brand to scam people.

Update: Several similar fake accounts have apparently appeared the last week. Via @AndersEriksson we can see a screen shot from the fake @emirates_dubai here: http://instagram.com/p/Vb9H-VNmYo/

And one account is pretending to be the Swedish cinema chain SF: @sfbioofficial. It says it will hand out 10,000 movie tickets to people who follow the account and add their email address in the comments to an image. More than 6,500 comments can be found so far, most of them include email addresses to teens and kids. And new comments are still being added every second as I blog this. The official account can be found at @SFBIO.

Parents, you need to have a talk with your kids about scams on Instagram. Found via @kingdeborg and @jonatanahlin on Twitter.

sfbio instagram

Update 2: The account @sfbioofficial changed name to @williammkarlsson, then reappeared with the first name with new followers and new images. @williammkarlsson is now gone, hopefully because it got reported as spam. The scam continues and new comments are added every minute. It seems that the account adds a new image now and then to attract new followers and commenters.

Posted in Case Studies, Crisis.

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  1. 14 curated links from the past 7 days, February 17 2013 linked to this post on February 17, 2013

    […] 14,000 people fooled by fake SAS Instagram account | Media Culpa » @scandinavianairlines, promised two tickets to New York including 5 stars (sic) hotel to the first 20,000 people that followed the account. […]

  2. Falska konton på Instagram lovar gratis årskort på Liseberg « Sociala medier linked to this post on February 18, 2013

    […] svenska företag fått se sina varumärken kidnappade på Instagram av bedragare. En norsk kille låtsades vara SAS officiella konto på Instagram och lurade fler än 14.000 följare att de skulle få två flygbiljetter till New York inklusive […]

  3. Grillat är godast - Burger Kings Twitter hackades - Deepedition DigitalPR linked to this post on February 18, 2013

    […] H&Ms usla hantering av rensning av kommentarer i samband med näthatsdiskussionen, SAS mfl som utsattes för falska Instagramkonton och liknande. Påverkar det bilden av deras varumärke? En del men allt beror på hur man hanterar […]

  4. Falska konton på Instagram tas inte bort « Sociala medier linked to this post on March 20, 2013

    […] tas inte bort Som jag skrivit om ett par gånger tidigare så har svenska företag drabbats av falska konton på Instagram. Bland annat har ett flertal falska konton öppnats för Liseberg, SAS, SF och Espresso House och […]

  5. Norska företag drabbade av Instagram-bluff « Sociala medier linked to this post on June 27, 2013

    […] företag drabbade av Instagram-bluff Företag som Gröna Lund, SAS och Espresso House har tidigare drabbats av att falska konton på Instagram som lovat följare […]



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