Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media. Most of them have failed, some miserably.
Real time marketing is apparently a tactic that includes a high level of risk.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) 4 februari 2013
Clever video from the 2014 World Cup by Stabilo
Sometimes though, organizations do manage link their brands to breaking stories in a positive way, like with this brilliant video from Schwan-STABILO, the German manufacturer of for example Stabilo Boss highlighter pens.
During the already classic 2014 FIFA World Cup game between reigning champions Spain and the Netherlands, Dutch forward Robin van Persie scored a wonderful diving header to level the score 1-1. The Netherlands turned the game around and beat Spain 5-1 in spectacular manner.
Stabilo immortalized the flying dutchman’s goal be recreating it in a flipbook video made with Stabilo pens. Very clever: