If you have an idea for a blog post, don’t sit on it for a month because if it’s a good idea, some other blogger will post before you do. A month ago I planned to do a similar study that Steve Rubel did regarding the largest advertisers and how high Wikipedia entries rank in the Google search results. I did the search but I just haven’t come around to publish it.
So instead I suggest that you have a look at Richard Gatarski’s very thorough investigation and report (in Swedish) that he published yesterday. He has done a good job and checked the 60 largest advertisers in Sweden and on average, Wikipedia entries came up before the company website. The average Google rank for Wikipedia articles was 9, which means they are in the important top ten results. For Coca-Cola, Hennes & Mauritz och Biersdorf, Wikipedia articles are as high as #1.
My results pointed in the same direction. I checked Sweden’s ten largest advertisers during Jan-June 2006 and 6 out of 10 are in the top ten results [search performed on Sept 17].
Volkswagen 16 (Volkswagen Beetle 14)
Cosmetique France – (L’Oréal 7)
Viasat 14 (Viasat Sport 10)
[Found via Mymarkup.]
Marketing research organisation Millward Brown Optimor launches a new global brand ranking of the world’s most powerful brands and thereby beats Interbrand’s classic brand league table by a couple of months. Millward is owned by WPP, while Interbrand are belong to arch-rival, Interpublic.
Top ten according to Millward are ($m):
1. Microsoft – 62,039
2. GE – 55,834
3. Coca-Cola – 41,406
4. China Mobile – 39,168
5. Marlboro – 38,510
6. Wal-Mart – 37,567
7. Google – 37,445
8. IBM – 36,084
9. Citibank – 31,028
10. Toyota – 30,201
Four out of ten are not on Interbrand’s Best Global Brands for 2005 ($m):
1 Coca-Cola 67,525
2 Microsoft 59,941
3 IBM 53,376
4 GE 46,996
5 Intel 35,588
6 Nokia 26,452
7 Disney 26,441
8 McDonald’s 26,014
9 Toyota 24,837
10 Marlboro 21,189
Google has just launched a blog search tool and it seems very promising. After a few quick tries I found several interesting blogs I will start subscribing to. Like for example Swedish communications consultant Jan Sandred’s blog Innovation Journalism (in English).
Laura Ries has never been a fan of brand extensions. Read her views on what Google’s business strategy does to the Google brand.
“No brand can stand for everything and dominate every market. Today, Google is a great search engine. Tomorrow, Google might be octopus sushi for another new brand.”
I confess, this is plain silly. But I was rather amused to find my blog come up second in a Google search on best blog on net. Found via referrers in my blog stats.