Tag: blogs

Top European media and marketing blogs

Nick Burcher of ZED Media has taken a closer look at the AdAge Power 150 ranking of the world’s top media and marketing blogs and listed the top 113 European blogs. Congratulations to Åsk ‘Dabitch’ Wäppling for grabbing the second place with her advertising blog Adland. Blogs about advertising are the most popular and it was also interesting to note that the top five spots were claimed by non-UK blogs.

My blog is in a flattering 15th place. Full list here.

Top 15 European media and marketing blogs for 19th July 2008 (Power 150 global ranking):

1 (21) Adverblog – ITALY
2 (22) Adland – SWEDEN
3 (23) I believe in adv – ITALY
4 (33) Niche Marketing – POLAND
5 (35) Adverbox – ITALY
6 (45) Russell Davies – ENGLAND
7 (49) David Airey – SCOTLAND
8 (50) Osocio – HOLLAND
9 (51) Marketing & Strategy Innovation Blog – BELGIUM
10 (53) Blogstorm – ENGLAND
11 (60) Neville Hobson – ENGLAND
12 (62) Joost De Valk’s SEO Blog – HOLLAND
13 (82) Adliterate – ENGLAND
14 (91) Only Dead Fish – ENGLAND
15 (104) Media Culpa – SWEDEN

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Blogger pulls critical post

Update 27 June: Maybe we can put conspiracy theories aside? The post is now back up again, as critical as before.

Update 2: Urban explains why he pulled the post and why he decided to put it back up again. (Request came from a member of the board of Polar, but he put it back up in the name of free speech. This guy is my new hero!]

Yesterday I blogged about how the stock of C2SAT dropped 16% after a negative blog post on the Fiskebåten Polar blog. Now it seems that the blog post has been deleted. It will be very interesting to see where this leads. At the moment we don’t know if the company is pressuring the blogger or if he just feels that he stepped over the line. Should this be due to demands from C2SAT it may very well be a bad idea because the thing doesn’t go away (I have the entire post saved in my RSS reader for example), but again, we don’t know that right now. However, since the company is listed, the discussion will continue on forums and other blogs.

An interesting aspect to the story is that the blogger Urban Bryngeld already in March 2008 wrote that he was threatened with legal sanctions by Furuno, a marine electronics manufacturer, due to comments he made on his blog regarding Furuno products and employees.

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Stock plummets 16% after negative blog post

c2sat You’ve heard the arguments against blogs. They have no influence. No-one reads them. And should a blog have influence it is only the few really big ones. Yeah, tell that to the people that own stock in C2SAT, which manufactures antennas for satellite communication. Their stock plummeted 16% today after a Swedish blogger posted a critical blog post last night.

Urban Bryngeld writes a blog, “Fiskebåten Polar”, about the fishing boat Polar GG 505 which is equipped with an antenna from C2SAT. Last night he posted a lengthy post about a series of problems with the antenna and the lack of support from the company. This morning when the stock market opened, the C2SAT stock traded at 1.42 SEK. At about 2.30 PM it was down 30% to 1.00 SEK, but then managed to climb up to 1.19 SEK at the end of the day, at total drop by 16%.

The Fiskebåten Polar blog has no (0) subscribers in Bloglines. C2SAT got whipped by the long tail.

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Blogs influence purchase behaviour

The PR agency Mahir PR has presented the results of a blog survey with 740 blog readers from 31 participating Swedish blogs. It is hard to objectively value the results since we don’t know what types of blogs that participated. But among the findings they say that as many as 58% have bought a product after reading about it in a blog. Presentation here in Swedish.

As a comparison check out my BlogSweden 3 survey here (pdf) from January 2008. The two previous versions can be found in the right sidebar of this blog.

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Free photos for bloggers from Image Source

This is neat. Image Source, the world’s leading independent producer of royalty-free stock photography, today launched PicApp, a platform that lets bloggers and online publishers get access to free photos for unlimited use. With a PicApp license, users are able to freely and legally use Image Source photos as often as they like. Images are streamed from the PicApp servers and are published with small ads that provide revenue to the content owners.

PicApp is still in beta.

Weblog Opens Up The World Of Maiko Or Young Geisha
Image details: Weblog Opens Up The World Of Maiko Or Young Geisha served by picapp.com

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U.S. women say blogs are reliable source of advice

According to a survey from the online network BlogHer, as many as 24 percent of the (U.S.) women in the survey now watch less television because they are blogging instead.

Some other conclusions were:

– Approximately, 36.2 million women actively participate in the blogosphere every week with 15.1 publishing at least one post a week and 21.1 reading and commenting to blogs a week
– More than 40% of women surveyed consider blogs a reliable source of advice and information
– 40% of bloggers believe their biggest impact is through fostering relationships with like-minded individuals
– Half of women surveyed say blogs influence their purchase decisions

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