Two Swedish Eyes on Media and Public Relations
Pew Internet have just published yet another survey of internet usage. Turns out that tagging is becoming widely accepted. The survey (pdf) was performed in December 2006 and found that:
“28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.”
Swedish marketing weekly Dagens Media has asked about 1,000 Swedes if and how they read blogs.
Respondents who read blogs:
* Daily: 11%
* Weekly: 14%
* Every second week: 4%
* Monthly: 41%
* Never: 31%
* 14% of the women read blogs daily, compared to 7% of the men
One caveat with the survey is that it is performed via market research institute Zapera’s web panel. From the article it is not clear what that means, but according to Zapera Quickwise’s web page, members sign up to this panel voluntarily and also get paid for participation. One could suspect that these individuals have a somewhat different profile than the average Swede.
And to be included in the panel you need to have both mobile phone and internet access. “Only” 80% of Swedes have access to the internet at home and a few more probably have access at work. So until more details about the respondents are published, I would be careful about attributing the findings to the average Swede.
[Update:] And another thing, I would not necessarily agree that Aftonbladet’s blogs are the most popular in Sweden. Why? Because Aftonbladet is a blog platform and portal, and should as such be compared to other blog platforms like Blogg.se, Webblogg.se, Bloggagratis.se and others. Aftonbladet may still be on top, but it’s not fair to compare their platform with individual blogs.
At the bottom of the right column of this blog there is an icon that shows how many subscribers that are currently subscribing to my FeedBurner RSS feed. A while ago the number dropped to about 15-20 percent of what it used to be and then it went back up again. At the beginning of January the number was very close to 1,000, but two weeks ago it dropped again to about 200. The reason was that there is a problem with reporting Rojo subscribers. FeedBurner writes:
“Due to a bug with the way Rojo is reporting subscribers for some feeds, we’re temporarily disabling the Rojo count in subscriber numbers. Rojo is aware of the issue and is working on it. Once the fix is in place and the numbers are accurate, we will resume including Rojo’s subscriber count here.”
I have had a hard time accepting that as many as 4 out of 5 subscribers to this feed are using Rojo and it will be interesting to see if the ratio has changed once Rojo is included in the statistics again.
Tags: Rojo, FeedBurner, RSS. Ping.
Deleting a post that you regret, is not considered comme il faut in the blogosphere. Forrester’s Charlene Li lists a blogger code of ethics which among other things states that deleting a post is not ok. Updating incorrect information is often seen as the right way to go. But when you are up against a top notch law firm even A-list bloggers like Robert Scoble compromise with their own principles (see Scoble’s own Corporate Weblog Manifesto. 8) If you screw up, acknowledge it. Fast. And give us a plan for how you’ll unscrew things. Then deliver on your promises.)
In a blog post from Jan 5, entitled “Don’t get ripped off by franchises”, Scoble links to a post on his brother’s blog where Ben Scoble wrote about how he had lost his share of a $30,000 deposit with Java Jo’z coffee franchise. But later on, the blog posts on all three Scoble brothers’ blogs have disappeared without explanation.
A good background and links can be found here and here. [Via Common Sense PR]
Tags: ethics, blogging policy, bloggar, moral. Ping.
Not for the multitasking challenged. Online Media Daily reports that users of Nintento Wii will be able to read news feeds from AP, the Associated Press, while playing games. The Wii News Channel is expected to go live on Saturday, enabling players to read about disasters and crimes from the real world while shooting their in-game enemies. What a blast.
I haven’t been blogging very much lately. Been busy at work and at home. And there is so much to blog about right now, but I have nothing to say. So instead, since it’s Friday, why not go for a Friday Random Ten? Fire up your mp3-player and set it to random play. List the ten first songs it plays. And no cheating. Here is my list:
Kraftwerk – The man machine
Mogwai – Stanley Kubrick
Nuyorican Soul – The black gold of the sun
China Crisis – Tragedy and mystery
Paris – Outro
World Party – Hollywood
Miguel Migs – Brand new day
Fibes, Oh Fibes – 57 kr
Depeche Mode – Strangelove (Razormaid mix)
Neon Judgement – Chinese black
Tags: music, musik, fredagstia. Ping.