Category: Other

How bloggers helped launch a make up brand

Affärsvärlden today writes (subscription req.) about how the new cosmetics company EasyLooks approached blogs like Legally Blonde and Sofiaovärlden to market their make up concept. Fashion bloggers were invited to the first press breakfast and goodie bags have been sent to bloggers. The company also link to fashion bloggers from their site (no negative quotes though).

The founder, Caroline Barthon, says (my translation):
– Blogs are very important, really. They are influential.

She also says that they try to limit the number of freebies because there are bloggers who do not want to be “bought”. (Which is interesting considering the current debate in Sweden regarding the independence of bloggers.)

– We have realized that many [bloggers] don’t like when you give them stuff for promotion, they want to keep that independent feeling, Barthon says.

A number of bloggers also show up before the company site in a Google search for “Easy Looks”.

Tags: , , , , . Ping.

4 percent of Swedish companies have corporate blogs

The Scandinavian based telecom operator TeliaSonera has done some trend watching which is presented in a report here (pdf). Among the findings are:

– One in four Swedes regularly follow one or more blogs
– Most popular blog topics to read about are everyday life (36%), diary/personal (33%), politics/society (28 %), computers/IT (27%), sport (21%).
– 4 percent of the companies in the survey have a corporate blog, an additional 6 percent are planning to launch one in 2007
– Of respondents under the age of 26, 73 percent would consider taking pictures if they found themselves in the middle of a news situation

Most popular blog topics to read in the other Nordic countris are:
– Denmark: everyday life (40%)
– Norway: diary/personal (35%)
– Finland: everyday life (42%)

Note: 1,404 of Telia’s corporate customers and 8,887 private customers answered the survey.

Tags: , , , . Ping.

John Edwards hit by vandals in Second Life

Today the Stockholm city executive board will decide on a new policy against graffiti. All graffiti on city property will be removed within 24 hours according to the new policy which is an attempt to make Stockholm as clean as Helsinki. But not only real buildings can be the target for such vandalism, it can also be found in virtual worlds like Second Life. Apparently the Second Life headquarters of US presidential candidate John Edwards “suffered an attack by vandals last week, when shortly before midnight, the virtual building was defaced by a group of Second Life users bearing “Bush ’08” tags.”

MediaPost writes that this wasn’t “the first high-profile attack Second Life has seen. In December, when CNET interviewed controversial Second Life businesswoman Anshe Chung, a virtual real estate dealer who has been described as Second Life’s first millionaire, the theater was attacked by griefers who bombarded Chung with flying, animated phalluses.”

Virtual insanity, sort of…

Tags: , , , . Ping.