Category: Marketing

How to find your profile page on Cinemagram


Cinemagr.am is a fun app for creating animated images (GIFs) where only a portion of the frame is animated and the rest is in form of a still shot. The app still doesn’t have a very good web presence, so how do you find your images if you want to embedd them to your blog?

Update Feb 2013: this doesn’t work any longer. I haven’t found a new way to locate your profile page.

Of course you can search for them on Google, but there’s a better way. Go to the app on your smart phone and select the image you want to locate. Press on the share icon on one the image (the icon with three dots in a row). Choose “tweet” to share it on Twitter. You don’t actually have to tweet it, but now you can see the url of the image/video in this format:

http://cinemagr.am/show/3905295

When you click on this link, it redirects to a web address that has added the letters “OG” to the url you get a new version (don’t asky me why, it just works). If the link doesn’t redirect you to the longer address, you can add “OG” manually, but please note that the url is case sensitive: http://cinemagr.am/showOG/3905295

cinemagram profile page

There you see your username, in my case “kullin”. Click on that link to find your profile page which includes your uploads and the images you have liked. http://cinemagr.am/web/user/827705

60 m

Created with cinemagr.am

Health care site named best Swedish site

Internetworld tonight presented the list of the web sites it ranks as the 100 best in Sweden. The winning site this year was the health care site OmVård (www.omvard.se) which presents statistics from different health care providers so that patients can make an informed decision about where to turn for health care. As a curiosity, it’s interesting that the top Swedish site only has links from 7 other sites (in Google).

Among the traditional media companies, these were the ones that made it to the top 100 list.

2. SVT : Best media site
5. TV4
7. DN.se : Best news site
19. Aftonbladet.se
21. SvD
69. Nyheter 24
71. Viasat on demand
82. SR
90. Sydsvenskan.se

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Pownce closes – should I backup my social networks?

The crew behind the microblogging site Pownce today announced that they will close the service on Dec 15 and instead join Six Apart. Apparently they are planning to come up with something new and better next year. This raises a lot of questions, for example, what do you do with your content when the site you are using can be gone the next day? With the abundance of social media sites out there, it is inevitable that some will disappear in the near future.

Now, I never really used Pownce on a regular basis, so I don’t care about those messages that I posted. But had it been for example Twitter, I would definitely have to think through if I should do a backup of my messages and all my contacts. I can especially see great value in saving the friends that you are connected to if you wanted to transfer your network to some other place, even if you had to look up people manually.

Pownce have come up with one solution to this problem.

“We’ll be closing down the main Pownce website two weeks from today, December 15th. Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.”

That is a great service, but I think it would be even more valuable if you could export information about your entire network. Fot most of the social networking services I use, the real value is not in the content but in the network.

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Social media drives traffic to Electrolux

The Swedish based global kitchen appliance company Electrolux is more and more looking like the local leader when it comes to corporate use of social media. And maybe it can be the 800-pound gorilla that is needed to get more businesses to try out this space. The company has a social media news room, a presence in Second Life and is also present on Facebook via the Lunch Club application. In an interview on Resumé tv, Electrolux’s global Director of Communications Lars-Göran Johansson reveals that the company has a staff of 20 people that work with online projects, including social media.

Johansson describes how Electrolux has experimented with adding photos of the main office building on Google Earth. He also said that half of the members of the executive board are now members of Facebook. So, you might wonder, what are the results of these initiatives. Well, according to Johansson, 7 out of 10 customers search for information online before a purchase and one goal of many of these features is to drive traffic to the site. Last year the traffic increased by some 70-80% which must be considered a great achievement, although social media probably is not the only reason behind the success.

I recommend that you keep a close eye on Electrolux for further good examples on how corporates can embrace social media.

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MySpace is doing well despite Facebook

In spite of all the recent fuzz about Facebook, the indisputable No. 1 social networking site MySpace still has potential.

“The latest audience data show that it continues to expand faster than most top competitors except for Facebook, in a sign that there is more upside for the social networking heavyweight. News Corp. brass and Wall Street folks said MySpace has managed to boost its advertising rates and thereby profitability, making it less dependent on big future audience growth.”

MySpace’s unique audience in July was 61.3 million, (up 33 per cent year-over-year), three times larger than Facebook’s 19.5 million (up 129 per cent).

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