Author: kullin

Curators and Conversationalists – a study of 350 Swedish corporate Twitter accounts

Twitter is one of the most popular and fastest growing social media services. As more and more people share information in real-time on Twitter, the more important it becomes for businesses to have a presence on Twitter. According to research, it is more common among Fortune Global 100 Companies to use Twitter than Facebook, YouTube and corporate blogs. Now that more and more Swedish businesses start to tweet, it gets interesting to study how they use Twitter. For that reason, I have compiled a list of more than 350 Swedish corporate Twitter accounts and studied the most popular ones.

Summary
An analysis of 350 Swedish corporate Twitter accounts reveal the average number of:

  • followers: 1,240
  • following: 480
  • tweets: 710

First registered account: Fleecelabs (@fleecelabs) which was registered on Jan 29, 2007.

Account with most followers: H&M (@hm) – 82,100

Account that follows most other accounts: Spotify (@spotify) – 16,500

Account with highest Klout score (influence): SJ (@SJ_AB) – 65

Account with most tweets: Ving/sistaminutenARN: (@sistaminutenARN) – 24,300

Account with highest followers/following ratio: H&M (@hm): 1,400 times more followers than following back.

60 accounts have more than 1,000 followers.

The ten most popular accounts, in terms of number of followers are:

  1. H&M (@hm) – 82,100
  2. Spotify (@spotify) – 72,000
  3. Stardoll (@stardoll) – 51,100
  4. Adland (@adland) – 21,400
  5. Acne Online (@acneonline) – 14,600
  6. Ericsson Labs/Tor Bjorn Minde (@ericssonlabs) – 10,800
  7. Ericsson Press (@ericssonpress) – 6,100
  8. SJ (SJ_AB) – 5,900
  9. Sony Ericsson DW (@sonyericssondev) – 5,900
  10. Propellerhead (@propellerheadsw) – 5,700

For a full list of live data with Swedish companies on Twitter, go here: http://twitterlists.toolboxr.com/swedish-companies/ . The list currently has 391 Twitter accounts. Also see the Social Media Wiki: http://socialmedia.wikidot.com/twitter-se

Read the report:

Swedish businesses on Twitter

View more documents from kullin.

Social media behind decrease in Christmas text messages

The last few years it has become quite common to send greetings to friends and family on Christmas Eve via text messages, SMS. But this year telecom operators in Sweden, Norway and Denmark report a significant decrease in the number of messages. In Sweden, the four operators Tre (3), Tele 2, Telia and Telenor distributed a total of 72.5 million text messages on Christmas Eve, down from 76.5 million in 2009. In Norway, Telenor report a decrease with 5 million text messages compared to 2008, this year Norwegian customers sent 17.1 million SMS. The same pattern can be found in Denmark, where Telia report a decrease by 1 million SMS.

The operators claim that the reason behind the lower volumes is an increased use of Facebook and other social media. The conclusion is supported by the fact that data traffic has increased during this Christmas compared to previous years, most likely because customers are taking photos and uploading them to Facebook and other social networks, where they share it with friends.

How to backup your Delicious bookmarks and import to Diigo

According to an article on The Next Web, Yahoo might be looking at closing down or possibly transform the social bookmarking service Delicious into some other Yahoo branded product. If you are like me, and have half your online memory archived on Delicious (I have more than 3,000 bookmarks), the thought of losing all those links is not all that attractive. But fear not, it is easy to do a backup and also to import the data into other services.

delicious logo

Backup your Delicious bookmarks
To backup your bookmarks, first log in to your account at Delicious.com. Then go Settings and then Export/Backup Bookmarks.  There you can save all your bookmarks as an html file and by clicking the boxes for “include my tags” and “include my notes” you also will save that data. Press “Export” and save the html file to your computer.

Import to Diigo
If you don’t have an account, first join Diigo for free by selecting a username and password. Then (after activating your account via email confirmation) you got to Tools and Import Bookmarks. There, press the icon for Delicious and on the next page you will have two options. Either you select the html file on your computer, that you just saved from Delicious, or you import via API by filling in your Delicious username and password. (I actually did both by mistake, but luckily it didn’t import twice.)

If you have many bookmarks, the import to Diigo will take several hours, but it worked really well. The only thing that I have noticed so far that didn’t work, is that the bookmarks marked “private” in Delicious are not private in Diigo after the import and you will have to change that manually, which of course most people won’t do.

Also, the old tags are imported, but you can’t filter via old tags in the Library, unless you search for it. However, if you add a new item to Diigo with a new tag, it automatically finds your old stuff from Delicious with the same tag.

There are other ways to import your old Delicious bookmarks to other services or browsers, but with Diigo at least now you have a backup plan in case Delicious will disappear.

Fake Zlatan Ibrahimovic on Twitter is no more

Malmös store son hyllas Regular readers of this blog know that I have been ranting about how someone pretending to be Swedish football forward Zlatan Ibrahimovic on Twitter has managed to fool Italian and international media at several occasions. Well, no more. The account @therealZlatan11 has now been suspended, or the prankster himself/herself decided to close the account.

If this Twitter account will be missed, fear not. Here are some other not-so-real versions of “Ibra” on Twitter:

http://twitter.com/IbrahimovicReal

http://twitter.com/zlatans_offical

and last but not least:

http://twitter.com/Zlatansofficial with 18,000 followers!

Footnote: Photo by Bengavoice.

Top 10 Swedish Public Relations and Communications Blogs

Cision has published a ranking of the top 10 PR and Communications blogs in Sweden and I’m proud to announce that I have two blogs on the list. This blog, Media Culpa, is ranked at #3 and my Swedish language blog Sociala Medier is ranked #10.

Congratulations to Johan Ronnestam who claimed the top spot,  and to all the others on the list. Well deserved, all of you.

1. ronnestam.com

2. joinsimon

3. Media Culpa

4. SAME SAME BUT DIFFERENT

5. jardenberg unedited

6. FYRA NYANSER AV BRUNT

7. Doktor Spinn

8. bisonblog.se

9. Pers Värld

10. SOCIALA MEDIER

Similar lists from Cision include top PR blogs in Finland, Norway and the UK.

“Stay off of Facebook” competition shut down by Facebook

Oh, the irony. Swedish tea brand Kobbs launched a competition in which consumers were challenged to stay off of Facebook for a week. To take part in the competition, users had to connect via their Facebook profile. The competition was supposed to last for a month, but was closed down today, after being live only for a few days.

Contest shut down by Facebook

There is no publicly available information explaining why Facebook shut down the contest. My guess is that there could be several reasons that the contest was in breach of Facebook Promotions Guidelines, but the use of the brand Facebook in the contest headline is a prime suspect.

For some tips on how to run a successful contest on Facebook, check out these tips.