Twitter is one of the most popular and fastest growing social media services. As more and more people share information in real-time on Twitter, the more important it becomes for businesses to have a presence on Twitter. According to research, it is more common among Fortune Global 100 Companies to use Twitter than Facebook, YouTube and corporate blogs. Now that more and more Swedish businesses start to tweet, it gets interesting to study how they use Twitter. For that reason, I have compiled a list of more than 350 Swedish corporate Twitter accounts and studied the most popular ones.
An analysis of 350 Swedish corporate Twitter accounts reveal the average number of:
- followers: 1,240
- following: 480
- tweets: 710
First registered account: Fleecelabs (@fleecelabs) which was registered on Jan 29, 2007.
Account with most followers: H&M (@hm) – 82,100
Account that follows most other accounts: Spotify (@spotify) – 16,500
Account with highest Klout score (influence): SJ (@SJ_AB) – 65
Account with most tweets: Ving/sistaminutenARN: (@sistaminutenARN) – 24,300
Account with highest followers/following ratio: H&M (@hm): 1,400 times more followers than following back.
60 accounts have more than 1,000 followers.
The ten most popular accounts, in terms of number of followers are:
- H&M (@hm) – 82,100
- Spotify (@spotify) – 72,000
- Stardoll (@stardoll) – 51,100
- Adland (@adland) – 21,400
- Acne Online (@acneonline) – 14,600
- Ericsson Labs/Tor Bjorn Minde (@ericssonlabs) – 10,800
- Ericsson Press (@ericssonpress) – 6,100
- SJ (SJ_AB) – 5,900
- Sony Ericsson DW (@sonyericssondev) – 5,900
- Propellerhead (@propellerheadsw) – 5,700
For a full list of live data with Swedish companies on Twitter, go here: http://twitterlists.toolboxr.com/swedish-companies/ . The list currently has 391 Twitter accounts. Also see the Social Media Wiki: http://socialmedia.wikidot.com/twitter-se
Read the report: