Twitter launches Verified Accounts to put an end to Twitter-jacking

Now and again we hear about celebrities and brands that have found their names hijacked on Twitter. Tony La Russa, the manager of the St. Louis Cardinals, recently threatened to take Twitter to court over a person who portrayed himself as La Russa on Twitter. Another example of a fake account is the Swedish writer and journalist Jan Guillou who’s Twitter account has been hijacked (although he doesn’t seem to mind).

But now Twitter may have found a solution to the problems with identity theft on the microblogging site. Twitter is launching Verified Accounts which means that celebrities and users with a large following may apply to get their accounts approved to show that it is in fact the real person behind the tweets.

“With this feature, you can easily see which accounts we know are ‘real’ and authentic. That means we’ve been in contact with the person or entity the account is representing and verified that it is approved. (This does not mean we have verified who, exactly, is writing the tweets.)”

An example of a verified account is http://twitter.com/iamdiddy

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Track tweets about the EU election on TweetElect09.eu

TweetElect09: Watch in real time what people say on Twitter about the European Elections!

With less than two weeks left until the election to the EU Parliament, Burson-Marsteller (where I work) launched TweetElect09.eu, a website that tracks and analyses discussions about the upcoming European Elections on Twitter in 14 languages.

Tweets are filtered by country, political party and by number of times different candidates are mentioned. News will also be streamed on election night by for example France24, alongside the Twitter stream.

TweetElect09 has already analyzed more than 11,000 tweets referring to the election and France is the most active country followed by Sweden in second place and Germany in third. Anyone can join the discussion and have tweets appear on TweetElect09 by using the #eu09 hashtag when tweeting. The site also tracks tweets with the tag #euval which is frequently used in Sweden.

More information in English and in Swedish.

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80 Swedish businesses on Twitter

I started a wiki a long time ago with the ambition to build a repository for Nordic businesses and their use of social media. Now I have finally started to fill it with information and I would be very glad if more people would consider adding links to good cases from corporate use of social media in Sweden, Denmark, Norway, Finland and Iceland. To edit the Social Media Wiki you just sign up for an account at Wikidot.com and then join my wiki with the password “mediaculpa”.

Among the pages that I have started to build, the most extensive list is Swedish businesses on Twitter. It already contains 80 companies (or to be more precise, 80 Twitter accounts, since some companies run multiple accounts).

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Blogging still more popular than Twitter

The most prestigious Swedish advertising awards Guldägget (the Golden Egg) were handed out last evening and several prizes were given to campaigns that involved social media.

“If I should mention one trend then it has to be that the winning campaigns used a lot more of social media and PR than before”, said Digge Zetterberg, responsible for Guldägget at the Advertising Association of Sweden.

Among the different social media tools, there is little doubt that Twitter has been the one that has gotten the most attention lately. Politicians, opinion leaders and now even businesses in Sweden have joined Twitter in hope of influencing key people in their target audience.

But micro blogging is still lagging conventional blogging, at least according to the results from my fourth annual Swedish blog survey BlogSweden 4/BloggSverige 4. I surveyed 1,500 blog readers in Feburary this year and more than 8 out of 10 do not use micro blogs. Twitter is the most popular of the ones mentioned in the survey and the local Swedish micro blog Bloggy has in a short period of time become more popular than Jaiku.

21 blog readers

Several also mentioned the status bar in Facebook as a micro blog tool they use. More results from the survey will be published here in the next few days.

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Ten Swedish newspaper editors on micro blogs

A while back I was listed by Medievärlden as one of ten micro bloggers that all journalists should follow. Now Medievärlden lists ten Swedish newspaper editors on micro blogs.

Thomas Mattsson, Expressen Digitala Medier Twitter / Bloggy
Charlotta Friborg, dn.se Twitter / Jaiku / Bloggy
Anders Olofsson, Sydsvenskan Digitala Medier Twitter / Bloggy / Jaiku
Sören Karlsson, hd.se Twitter / Bloggy / Jaiku
Björn Wiman, Expressen Twitter / Bloggy
Anette Novak, Norran Twitter / Bloggy
Magnus Höij, Internetworld Twitter / Bloggy / Jaiku
Ebba von Sydow, veckorevyn.se Twitter
Axel Björklund, Dnpastan Twitter
Anna Hjalmarsson, Aftonbladet Twitter

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