Ten Swedish newspaper editors on micro blogs

A while back I was listed by Medievärlden as one of ten micro bloggers that all journalists should follow. Now Medievärlden lists ten Swedish newspaper editors on micro blogs.

Thomas Mattsson, Expressen Digitala Medier Twitter / Bloggy
Charlotta Friborg, dn.se Twitter / Jaiku / Bloggy
Anders Olofsson, Sydsvenskan Digitala Medier Twitter / Bloggy / Jaiku
Sören Karlsson, hd.se Twitter / Bloggy / Jaiku
Björn Wiman, Expressen Twitter / Bloggy
Anette Novak, Norran Twitter / Bloggy
Magnus Höij, Internetworld Twitter / Bloggy / Jaiku
Ebba von Sydow, veckorevyn.se Twitter
Axel Björklund, Dnpastan Twitter
Anna Hjalmarsson, Aftonbladet Twitter

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8 out of 10 Swedish dailies lack social bookmarks

[Updated: 74% of Swedish dailies lack social bookmarks. Previous version of this blog post said 79%]

On Monday morning this week I attended a breakfast seminar at SNS where writer Bengt Wahlström presented his new book, a guide to the virtual society. During a panel discussion, Internetworld’s Fredik Wass mentioned that social objects will become more and more important and if you are going to build a site then the content needs to be in a format that can be shared and commented upon.

A very easy way to let readers share your content with others is to add social bookmarks, which is basically just a link that allows a reader to export and add the article to sites like Digg or Facebook.

I ran a check late last week (hopefully this is still accurate) of 66 webpages of Swedish dailies, taken from a list at TU, the Swedish Newspaper Publishers’ Association, with the addition of a few others.

We can see that out of the 66 sites, only 12 (18%) have added a feature where readers can add content to Facebook.


Only 9 sites (13%) show incoming links from blogs, 8 via Twingly, 1 via Bloggportalen. [UPDATED: new graph]


4 sites (6%) let readers add content to Swedish bookmarking site Pusha.


3 sites (5%) have a Digg social bookmarking link.


3 (5%) have a del.icio.us social bookmarking link.


1 site (2%) has a Stumbleupon social bookmarking link.


1 site (2%) has a Ma.gnolia social bookmarking link.


Out of the 66 sites, 49 (74%) did not have any of the above mentioned features. [UPDATED]

The only site in my little survey that had all the features above was Svenska Dagbladet’s site Svd.se and is therefore dubbed the most social bookmarking friendly site by a Swedish daily. Svd.se was also awarded Sweden’s best media site by Internetworld this week.

Footnote: Background data here. Please feel free to build on this data if you wish. In retrospect, I should probably have excluded www.ingress.se which is the joint site for Sala Allehanda, Fagersta-Posten, Bärgslagsbladet/Arboga Tidning and Avesta Tidning since the site does not have any other news than the front page as an image file.

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Twingly matters, here’s the evidence

Here is an example that could be used as a case study for Primelabs when they promote their service Twingly, which connects blogs with articles in mainstream media. Dagens Nyheter has a weird story today from Växjö about an accident with a truck loaded with flowers, and two men who got into a fight in which one had bitten the nose and one ear off the other guy.

But not even Sweden’s most prestigious newspaper has a photographer in every bush so there are no photos in the article. But since DN uses Twingly to show which blogs that link to an article, readers can find a blog post by Olof Carlsson who lives nearby. Olof blogged the story and posted a photo of the crashed truck, and we would hardly ever find this blog post if it hadn’t been for Twingly. So all you sceptics out there, are you still not convinced this is a good idea?

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The newspaper is not pushing up the daisies yet

Who killed the newspaper?, the Economist asked last year. This was just one of many death sentences the last few years for the newspaper as we know it. But WAN, World Association of Newspapers, is not ready to throw in the towel. New data from WAN show that newspaper circulation is growing and new newspapers are being launched “at a remarkable rate”.

– Global newspaper circulation up 9.95 percent over five years and 2.36 percent over twelve months
– Daily newspaper titles surpass 10,000 for first time in history
– More than 450 million copies sold daily
– In excess of 1.4 billion paid-newspaper readers
– Total free daily circulation more than doubles in five years

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