8 out of 10 Swedish dailies lack social bookmarks

[Updated: 74% of Swedish dailies lack social bookmarks. Previous version of this blog post said 79%]

On Monday morning this week I attended a breakfast seminar at SNS where writer Bengt Wahlstr√∂m presented his new book, a guide to the virtual society. During a panel discussion, Internetworld’s Fredik Wass mentioned that social objects will become more and more important and if you are going to build a site then the content needs to be in a format that can be shared and commented upon.

A very easy way to let readers share your content with others is to add social bookmarks, which is basically just a link that allows a reader to export and add the article to sites like Digg or Facebook.

I ran a check late last week (hopefully this is still accurate) of 66 webpages of Swedish dailies, taken from a list at TU, the Swedish Newspaper Publishers’ Association, with the addition of a few others.

We can see that out of the 66 sites, only 12 (18%) have added a feature where readers can add content to Facebook.


Only 9 sites (13%) show incoming links from blogs, 8 via Twingly, 1 via Bloggportalen. [UPDATED: new graph]


4 sites (6%) let readers add content to Swedish bookmarking site Pusha.


3 sites (5%) have a Digg social bookmarking link.


3 (5%) have a del.icio.us social bookmarking link.


1 site (2%) has a Stumbleupon social bookmarking link.


1 site (2%) has a Ma.gnolia social bookmarking link.


Out of the 66 sites, 49 (74%) did not have any of the above mentioned features. [UPDATED]

The only site in my little survey that had all the features above was Svenska Dagbladet’s site Svd.se and is therefore dubbed the most social bookmarking friendly site by a Swedish daily. Svd.se was also awarded Sweden’s best media site by Internetworld this week.

Footnote: Background data here. Please feel free to build on this data if you wish. In retrospect, I should probably have excluded www.ingress.se which is the joint site for Sala Allehanda, Fagersta-Posten, Bärgslagsbladet/Arboga Tidning and Avesta Tidning since the site does not have any other news than the front page as an image file.

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Digga merges with Sovrat

The Swedish Digg clone Digga.se was urged by Digg to change its name. Digga decided not to contest the demands. The site has now merged with another similar site called Sovrat.se and is re-launched at Pusha.se.

Bloggers and online media can add a “Pusha” button to articles so users can push for interesting stuff. Tomorrow the application will make its debute on all articles on Svenska Dagbladet’s site svd.se. Pusha

Update: I noticed that Sydsvenskan.se already has a Pusha icon at the bottom of all articles.