PR Managers rely on old fashioned methods for media relations

There is a huge gap between how PR Managers and journalists view the importance of online technologies for communication, according to a survey (pdf) by Glide Technologies. Journalists say that the Internet is the most important source of information about a company, still PR Managers put it at the bottom of their list, after face to face, phone conversation, press conference, press event and PR agency. It indicates that PR Managers value relationships higly, while journalists are more interested in getting the information, with or without relations.

The survey has several interesting findings, for example, 56% of the responding journalists claim that they have seen an increase in the number of press releases the last two years. Almost half of those, say that the volume has more than doubled or tripled. Only 14% of journalists find at least half of all press releases to be of genunie interest, while 88% of PR Managers claim that their press releases are accurately targeted.

When PR Managers want to track which journalists actually reads their press releases, they pick up the phone. The vast majority, 82%, call or contact the journalist (calling to ask “have you read the release I sent you” surely has to be the number one pet peeve of all journalists), while about one in five use some kind of IT tracking.

I can’t help but think that these findings confirm that PR practitioners who adopt blogs and RSS will have an advantage over laggards who stick to “wine and dine PR”.

Don’t be rude to a journalist with a blog

PR practitioners mess up now and then, as everybody else. Problem is that when you are rude to a journalist who has a personal blog, it becomes public knowledge.

Freelance writer Simone Paddock had an unpleasant encounter with a PR rep from the Sisters Rodeo Association. The whole story was out on her blog yesterday.

Lesson learned. Of course you should not treat reporters badly, but if you pick one who has a personal blog, chances are the damages increase exponentially.

Link via

The Online PR Week: July 12-16, 2004

A group of PR Bloggers is organising an online PR week to be held in July. The purpose of the week is to focus on some key issues and attract attention to the emerging role of PR bloggers in developing and spreading knowledge about public relations. Often decried as a secretive profession we want to share our knowledge with everyone and encourage a better understanding of the contribution we make to our societies.

Trevor Cook, who publishes the Corporate Engagement blog from Australia, is the mastermind behind a week of PR debate being hosted by twenty PR bloggers around the globe.

I will be participating if I can get the logistics to work. I will be offline during the first part of the week.

Program: Draft as of May 26 (more info on the New PR Wiki)

MONDAY 12 JULY – PR in the Age of Participatory Journalism

Steve Rubel (Micro-Persuasion) interviewing Jay Rosen, Chair, NYU Department of Journalism, author of the Pressthink weblog (confirmed)

Trevor Cook (Corporate Engagement)

Ryan May (Minnesota Public Relations Blog)

TUESDAY 13 JULY – Corporate Blogging

Jeremy Wright (Ensight)

Trudy Schuett (WOLves) How Business, Governments and Non-profits can use blogs to communicate with the public

Roland Tanglao (Streamline)

Hans Kullin (Media Culpa)

Todd Sattersten (A Penny For…) and (800-CEO-READ Blog.)

Wayne Hurlbert (Blog Business World)

WEDNESDAY 14 JULY – Making PR Work: Creativity and Strategy

Elizabeth Albrycht (CorporatePR) – Corporate PR – Practical strategies

Alice Marshall (Technoflak) – Media relations issues – including pitching small businesses to editors

Bernard Goldbach (Irish Eyes) – Promoting client messages through blogs

Mike Manuel (Media Guerrilla) – Micro media measurement

Angelo Fernando (Hoi Polloi) – Impact of blogs on PR and Marcomms

Anthony V Parcero, (eKetchum Digital Media Group) – Developing interactive PR strategies

THURSDAY 15 JULY – Crisis Management

Jim Horton (Online PR)

Kevin Dugan (Strategic PR) – On the Martha Stewart case

Colin McKay (Canuckflack)

Steve Rubel (Micro-Persuasion) interviewing Dan Gillmor of the San Jose Mercury News and author of the forthcoming book We the Media

FRIDAY 16 JULY – The State of the PR Profession

Richard Bailey (PR Studies)

Robb Hecht (PR Machine)

Tom Murphy (PR Opinions)

Philip Young (Mediations) – Ethics in PR

First corporate blog post to find its way into mainstream media

Today might be a small landmark in the short history of Swedish corporate blogging. This has to be the first example in Sweden, where a post in a corporate blog finds its way into mainstream media (both entries in Swedish only, but see my comment in a recent post). Anders Kempe and Anders Lindberg at PR agency JKL comments on the state of Swedish media, and it got picked up by the political chief editor of Svenska Dagbladet (large Swedish daily).

Congrats to Billy McCormac (who I will have the pleasure of meeting on Wednesday, in real life…) of JKL who is one of the driving forces behind their pioneering corporate blog.

Guest blogging on JKL Blog

Today I am guest blogging on JKL Blog about the increasing attention for blogging in Sweden. Swedish media has written 81 articles so far this year about blogs, compared to 105 articles in 2003, 56 articles in 2002 and just 2 articles in 2001.

But the debate is mainly in the IT and technology press (two thirds of all articles). Marketing media is yet to discover this new form of communication, probably because of lack of local success stories.

Boobgate stunt of the year in the PR world

According to Advertising Age some people in the American PR business look upon Janet Jackson’s exposed nipple at Super Bowl as a stunt that will be hard to top, in a positive way (!). I am convinced that most PR professionals do not agree, showing body parts does give you ink, but what will the effect be on your brand in the long run?

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