First corporate blog post to find its way into mainstream media

Today might be a small landmark in the short history of Swedish corporate blogging. This has to be the first example in Sweden, where a post in a corporate blog finds its way into mainstream media (both entries in Swedish only, but see my comment in a recent post). Anders Kempe and Anders Lindberg at PR agency JKL comments on the state of Swedish media, and it got picked up by the political chief editor of Svenska Dagbladet (large Swedish daily).

Congrats to Billy McCormac (who I will have the pleasure of meeting on Wednesday, in real life…) of JKL who is one of the driving forces behind their pioneering corporate blog.