One of the really fun things about blogging is when your blog or a post gets picked up by an influential blogger or webpage. A few weeks ago, Dave Winer mentioned one of my posts on Scripting.com (#17 on Technorati Top 100). This week it happened again, Doc Searls, another Internet legend, linked to Media Culpa here. The Doc Searls Weblog is #22 on Technorati Top 100. It may seem insignificant, but it’s part of what makes blogging worth doing. Consider there are more than 3 million blogs out there, and you realize that your chances for attention are extremely small.
Tag: blogs
PR Managers rely on old fashioned methods for media relations
There is a huge gap between how PR Managers and journalists view the importance of online technologies for communication, according to a survey (pdf) by Glide Technologies. Journalists say that the Internet is the most important source of information about a company, still PR Managers put it at the bottom of their list, after face to face, phone conversation, press conference, press event and PR agency. It indicates that PR Managers value relationships higly, while journalists are more interested in getting the information, with or without relations.
The survey has several interesting findings, for example, 56% of the responding journalists claim that they have seen an increase in the number of press releases the last two years. Almost half of those, say that the volume has more than doubled or tripled. Only 14% of journalists find at least half of all press releases to be of genunie interest, while 88% of PR Managers claim that their press releases are accurately targeted.
When PR Managers want to track which journalists actually reads their press releases, they pick up the phone. The vast majority, 82%, call or contact the journalist (calling to ask “have you read the release I sent you” surely has to be the number one pet peeve of all journalists), while about one in five use some kind of IT tracking.
I can’t help but think that these findings confirm that PR practitioners who adopt blogs and RSS will have an advantage over laggards who stick to “wine and dine PR”.
Lawyer blogs on antitrust lawsuit
Since I work for a law firm I try to stay informed about blawgs, and here is another interesting example. Dan Gillmor writes about the lawsuit “United States of America v. Oracle” which is the antitrust case regarding Oracle’s hostile takeover of PeopleSoft.
Gary Reback, a lawyer for PeopleSoft, is posting daily summaries of the trial on a blog-like format on the PeopleSoft webpage. It is interesting that PeopleSoft use a blog to communicate their side of the story and it shows the importance (at least in the US) of fighting a trial also outside of the court room.
Dream job – Chief Blogger?
In a few years, when we ask our kids what they want to be when they grow up, will they answer “Chief Blogger”? Anyway, I picked this new title up from a post on Online Public Relations Thoughts. Chris Halvorson is Chief Blogger and Web Editor/Writer for Stonyfield Farms’ five corporate blogs.
PR Week on PR blogging
PR Week reports on the Global PR Blog Week 1.0 and on PR blogging in general. Several of the most influential PR bloggers, like Steve Rubel and Trevor Cook are interviewed.
Resumé – welcome to the blogosphere
Swedish marketing weekly Resumé finally stepped up to the plate today and wrote an article (in Swedish) about blogs (Nike’s adverblog). But it took an article in Brand Republic to get them interested. Resumé often (28 hits on their webpage) rewrites material from Brand Republic.
It strikes me as funny that the most influential marketing weekly in Sweden, who should be in the forefront when it comes to covering development in media and communications, has never written about blogs until today (confirmed by my previous research about media coverage for blogs in Sweden). And still they manage to sound like this is old news. Resumé writes “finally advertisers get the point with blogs” and “millions of people around the world have gotten the point about blogs…”. Well, we, the millions who already got it, welcome Resumé to the blogosphere. It was about time.