Swedish marketing weekly Resumé finally stepped up to the plate today and wrote an article (in Swedish) about blogs (Nike’s adverblog). But it took an article in Brand Republic to get them interested. Resumé often (28 hits on their webpage) rewrites material from Brand Republic.
It strikes me as funny that the most influential marketing weekly in Sweden, who should be in the forefront when it comes to covering development in media and communications, has never written about blogs until today (confirmed by my previous research about media coverage for blogs in Sweden). And still they manage to sound like this is old news. Resumé writes “finally advertisers get the point with blogs” and “millions of people around the world have gotten the point about blogs…”. Well, we, the millions who already got it, welcome Resumé to the blogosphere. It was about time.