Two Swedish Eyes on Media and Public Relations
Media monitoring company Agent25 is having a “trend gala” and you can vote for the best blogger in Sweden here.
Write your name and email (you can win stuff), and then the name of your favorite Swedish blogger [hint: Hans Kullin] under the following text: “Nominera till Bästa Bloggare”. Thanx.
I think the way that PRweb allow bloggers to send trackback pings to their press releases is really neat. PRweb also allow readers a palette of other options, such as submitting the press release to Digg. It makes Swedish press release services like Waymaker and Newsdesk feel very old fashioned.
Oh, and by the way, congratulations to PR blogging pioneer Constantin Basturea on his new job.
Marketing research organisation Millward Brown Optimor launches a new global brand ranking of the world’s most powerful brands and thereby beats Interbrand’s classic brand league table by a couple of months. Millward is owned by WPP, while Interbrand are belong to arch-rival, Interpublic.
Top ten according to Millward are ($m):
1. Microsoft – 62,039
2. GE – 55,834
3. Coca-Cola – 41,406
4. China Mobile – 39,168
5. Marlboro – 38,510
6. Wal-Mart – 37,567
7. Google – 37,445
8. IBM – 36,084
9. Citibank – 31,028
10. Toyota – 30,201
Four out of ten are not on Interbrand’s Best Global Brands for 2005 ($m):
1 Coca-Cola 67,525
2 Microsoft 59,941
3 IBM 53,376
4 GE 46,996
5 Intel 35,588
6 Nokia 26,452
7 Disney 26,441
8 McDonald’s 26,014
9 Toyota 24,837
10 Marlboro 21,189
Nicholas “IT doesn’t matter” Carr gives his seven tips for corporate blogging.
– Don’t do it. If you have no compelling business reason to get involved in the blogosphere, then don’t.
– Use blogs to advance your business interests.
– Stick to your goals.
– Choose your bloggers wisely.
– Assign blogging buddies.
– Be wary of allowing comments.
– Call in the lawyers.
Tag: corporate blogging.
Mark Kingdon has a set of good tips for corporate bloggers.
– Designate an editor.
– Don’t be too precious about it, but do have a purpose.
– Content is king.
– Develop a content engine.
– Have an editorial policy.
– Experiment, learn, and evolve.
– Make it a core part of your marketing strategy.
– Be patient and watch your audience grow.
Tag: corporate blogging.
Amanda Chapel’s Strumpette (the Gawker of PR?) is a brand new addition to the PR blogosphere and by the looks of the first post, is sure to stir up a bus load of controversy. And maybe this is just what the cozy family of PR bloggers needed, a storm in a B-cup, sorry, tea cup. Steve Rubel takes a beating in the first post here.
However, infOpinions senses there’s something fishy about the site.
“We all know that Strumpette is more likely to be a fat, fifty-ish, fool of a guy with a gut the size of his ego than some cute PR bunny.”
We’ll see about that. Let’s just say that anyone that registers a domain through Domains by Proxy isn’t exactly starting off with a bag full of trust.