Tips for corporate blogging

Mark Kingdon has a set of good tips for corporate bloggers.

– Designate an editor.

– Don’t be too precious about it, but do have a purpose.

– Content is king.

– Develop a content engine.

– Have an editorial policy.

– Experiment, learn, and evolve.

– Make it a core part of your marketing strategy.

– Be patient and watch your audience grow.

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