Carr on corporate blogs

Nicholas “IT doesn’t matter” Carr gives his seven tips for corporate blogging.

– Don’t do it. If you have no compelling business reason to get involved in the blogosphere, then don’t.

– Use blogs to advance your business interests.

– Stick to your goals.

– Choose your bloggers wisely.

– Assign blogging buddies.

– Be wary of allowing comments.

– Call in the lawyers.

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