Dole’s Facebook page goes “Bananas”

Earlier this year I wrote a series of posts about how the Facebook page of a brand easily becomes the first property to come under fire in a social media crisis. If you have the time, at least read the last concluding post of the four below.

Another example of a Facebook brand page under attack is currently unfolding before our eyes as I write this. Yesterday, a film called “Big boys gone bananas” aired on Swedish television. It is a follow up to a documentary about a case in which Dole was on trial for using a banned pesticide in Nicaragua. You can see the trailer to the film “Bananas” by Swedish film maker Fredrik Gertten here below. Dole Food Company did everything in their power to stop the film “Bananas” from being distributed and that process is what “Big boys gone bananas” is about.

Not surprisingly, when a film like that is aired, there are reactions and mainly on the Facebook page of Dole which is currently being filled with angry comments from (mostly) Swedes. Whether Dole will remove these comments or answer them remains to be seen, so far there has been no reaction at all from the company. Keep watching.

dole bananas

Footnote: the film “Big boys gone bananas” is mostly in Swedish, but interviews and parts are in English. You can watch the film here (only visible in Sweden, it seems), one month from today.

Update: Dole is apparently deleting the negative comments on the Facebook page. Here are some that I saved from a few hours ago.

comments on Dole Facebook page, deleted by Dole

Here are some comments that are still up, probably because they are comments to one of Dole’s own status updates and have not yet been discovered:

Facebook comments deleted by Dole

Of course a company may delete content from its page that is in violation to the community guidelines or the comments policy. The question is if these are. This is what Dole’s policy states:

General community “rules for engagement” include banning or deleting any content or posts that are:

• Abusive, defamatory, or obscene
• Fraudulent, deceptive or misleading
• In violation of any intellectual property right of another
• In violation of any law or regulation
• Solicitation of charitable organization or business
• Advertising for personal business or other
• Otherwise offensive (including spam posts, such as chain letters, videos, photos, and links)

The social media guide to Eurovision Song Contest 2012 – semi-final 2

Tonight is the second semi-final of the Eurovision Song Contest 2012 in Baku, Azerbaijan. To follow the different entries and their updates in social networks, see the list below. It is an extensive list of official Twitter, YouTube, Facebook, MySpace accounts and more. This list is even more complete than the links on the official Eurovison site. Have fun and may the best songs win.

Social media guide to Eurovision Song Contest 2012 Semi-Final (1)

Official Eurovision social media channels:


Twitter:!/Eurovision and!/eurovisionpress
Twitter hashtags: #eurovision #esc2012

Advert: Get your £20 Free Bet today! Place a bet on Eurovision 2012 at Unibet.


Participating countries, semi-final 2.

1. Serbia

Artist: Željko Joksimović

Song: Nije Ljubav Stvar





2. F.Y.R. Macedonia

Artist: Kaliopi

Song: Crno I Belo





3. The Netherlands

Artist: Joan Franka

Song: You And Me





4. Malta

Artist: Kurt Calleja

Song: This Is The Night





5. Belarus

Artist: Litesound

Song: We Are The Heroes






6. Portugal

Artist: Filipa Sousa

Song: Vida Minha




7. Ukraine

Artist: Gaitana

Song: Be My Guest







8. Bulgaria

Artist: Sofi Marinova

Song: Love Unlimited






9. Slovenia

Artist: Eva Boto

Song: Verjamem



10. Croatia

Artist: Nina Badrić

Song: Nebo








11. Sweden

Artist: Loreen

Song: Euphoria


Twitter hashtag: #loreen12p


Instagram: @loreenofficial:



12. Georgia

Artist: Anri Jokhadze

Song: I’m A Joker



13. Turkey

Artist: Can Bonomo

Song: Love Me Back








14. Estonia

Artist: Ott Lepland

Song: Kuula






15. Slovakia

Artist: Max Jason Mai

Song: Don’t Close Your Eyes






16. Norway

Artist: Tooji

Song: Stay




17. Bosnia & Herzegovina

Artist: Maya Sar

Song: Korake Ti Znam








18. Lithuania

Artist: Donny Montell

Song: Love Is Blind







Pinterest spammers use redirect to fool users

There is a growing amount of spam on Pinterest and I blogged today on my Swedish blog about how it is easy to replace a link on a pinned image to send unsuspecting users to a spam site. Just replace the image link with a link using a URL shortener and no-one can tell before they clicked the image that they aren’t going to end up on the site where the image was originally published. In my blog post you can see the screen shots from an image of Strandvägen in Stockholm, which if you click on it, sends you to a site selling weight loss pills.

Here’s how it works. Pin an image to Pinterest, then edit the link and add a link to the site you want users to visit. Use a URL shortener to hide the real address. Alternatively you use the BBC redirect scam which works like this. Instead of using a URL shortener, you type the address of the landing page after this BBC redirect URL, example:

This way, Pinterest displays “” as the source of the image. Credible, right?

You can type any URL after that BBC link, for example This link will send you to a BBC page which automatically redirects you to the site at the end of the URL.



Here is a live (at least for now) example of the BBC scam, on an image I found by searching for Copenhagen on Pinterest:


Barack Obama’s profile on Pinterest hijacked again

After a bit of confusion this week, I finally understood what had happened to Barack Obama’s profile page on Pinterest. It seemed as if the account had pinned several “non-presidential” images to a board, but in reality a user had taken advantage of a security flaw in Pinterest. When you invite another user to collaborate on a board, that board becomes visible on that user’s profile too. So an inactive account like Obama’s could be “hijacked” to include any board without the account owner even noticing it.

After that first incident, the person who managed the board that appeared on Obama’s page, removed it. But now it has happened again. Another board is visible on and once again it does not belong to that account.


Having the President look like a fool on your site, can’t be good for business. Pinterest should change the procedure so that a user that has been invited to collaborate on a board actively has to agree that the board becomes visible on its profile.

Barack Obama brandjacked on Pinterest – updated

[Updated – see end of the post] Yesterday Mashable noted that Barack Obama had joined yet another social network, namely the much hyped Pinterest. At that point, the account had no boards. I must admit that I thought that it was an official account for the Obama/Biden campaign. I couldn’t for the life of me think that the campaign people and/or Pinterest would allow someone to snatch the username “barackobama” from the US President. But it seems both Mashable and I were wrong.

The Pinterest account has now posted one board, but it does not at all look like the kind of content you thought would be pinned by Obama. In fact, when you hold the cursor over the board you will notice that the link points to a board by another user: This board has some 440 pins, including some images that are NSFW.

Pin It

Barack Obama Pinterest

I don’t know how this is done technically. When I look at my own Pinterest profile I only see boards that are my own. But “mikestreet” has the very same board with the same images on his profile, so clearly this must be a fake Obama account. What do you think? Could there be another explanation?

Update: I emailed with Lauren Orsini who gave a reasonable explanation to what happened. The account is probably not fake at all, but the board seen above in my screen shot was put there as a joke by Mike Street. You see, there is a way to add other Pinterest users as collaborators to your boards and when you do, that board will appear on their profile too. This can be used with great effect if you are doing it to an inactive account, like a celebrity for example, they will not notice they have been added. So the Obama account was not paying attention that Mike added it as collaborator, making us believe that Obama had created a board named #BroPin. Lauren has written about that security flaw here – How to hijack popular brands on Pinterest for free publicity.

Although I don’t recommend that you do this on Pinterest, I must admit I was fooled. Well played!

Edelman Trust Barometer 2012 says trust in social media is up

The latest installement of the Edelman Trust Barometer has now been published and as usual, it is interesting reading. This year, there have been some dramatic changes in the views of the public in most of the countries surveyed. Trust in government, business and NGO’s is declining while trust in media is rising.

Trust in government shows an exceptionally sharp drop in the 2012 Barometer, after rising steadily for four years. In Sweden (“informed public”), trust in government is quite stable, dropping only from 64% to 62%, making Sweden the market with the fourth highest level of trust in government. Trust in business is also decreasing, although in Sweden it is acutally up from 52% to 54%, possibly thanks to the relatively stable Swedish economy compared to many other countries.

If we look at different media sources, it is interesting to see the dramatic increase in trust in social media, now almost at the same level as corporate information. Note: responses are for “informed public”, i.e. college educated, high income, high media consumption.


Overall, there is a huge drop in trust for CEO’s while trust in pers such as regular employees and “a person like yourself” is increasing dramatically.


In other words, there is less trust in messages communicated by CEO’s through traditional corporate channels and increased trust in messages from our peers, communicated through for example social media channels. There’s a lot more to read and you’ll find the whole presentation here below.