New book about Bush PR strategies

Here’s a book that I want to read. Spinsanity will publish a book this fall called All the President’s Spin: George W. Bush, the Media and the Truth.

All the President’s Spin will provide the definitive non-partisan account of the Bush administration’s unrelenting dishonesty about public policy. The book will demonstrate how the White House has broken new ground in using misleading sales tactics to promote its policies and manipulate the media.”

Boobgate stunt of the year in the PR world

According to Advertising Age some people in the American PR business look upon Janet Jackson’s exposed nipple at Super Bowl as a stunt that will be hard to top, in a positive way (!). I am convinced that most PR professionals do not agree, showing body parts does give you ink, but what will the effect be on your brand in the long run?

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