Butler Sheetmetal estimates an increase in turnover by 35-40% since the inception of its corporate blog (in May 2004?). Sounds like a success to me.
Via A PR Guru’s Musings.
Category: Other
FT about corporate blogging
Financial Times: “The rise of the corporate blogger GUIDE TO BLOGGING”
“The whole corporate blogging issue is beginning to bubble up,” says Peter Hirshberg, vice-president of Technorati, a blogging search engine site. “It gives people in a company the opportunity to be people interacting with other people. Corporations are just big faceless entities right now.”
Should media sponsor journalist blogs?
Wall Street Journal: Should Newspapers Sponsor Blogs Written by Reporters?
“Now, more newspapers are warming to the idea of offering official reporter-written blogs. The Boston Globe is considering official blogs following the Mercury News’s model. At the Dallas Morning News, more than 20 sports reporters contribute to a blog on the paper’s Web site. Their posts must be screened by editors, but a spokesman said that requirement might be dropped.”
Link via Tim Porter. [Edit: WSJ, not NY Times – thanks Scott.]
RSS 4 DI
Dagens Industri, the leading business daily in Sweden, now comes with an RSS feed for headline news. From what I can tell the feed was launched on July 11 (? I can only find the first 100 posts). This is interesting also in another perspective. As I wrote in January, Dagens Industri normally moves articles online after about a week, so any blogger that tries to link to an old DI article will be greeted by this error message:
By introducing an RSS feed maybe DI is moving towards better permanence on the web.
MMS to Flickr
I am trying to learn how to send photos from my cell phone to Flickr (I know, that’s sooo 2004). It seems to be working out quite well.
Here is a photo of Nybroviken, Stockholm city, and the ferry to Djurgården. It was taken while I was waiting for the Raphael Saadiq concert earlier this month.
CBS starts blog to watch itself
From NY Times (free reg. required): CBS News is turning its eye on itself.
“As part of an ambitious attempt to revive CBSNews.com with a broad array of free video news produced just for its Web site, CBS said yesterday that it would also introduce a Web log to comment on CBS newscasts, whether broadcast or online.”
“[…] the Web log, to be called Public Eye, will assemble questions from viewers and criticism from various sources, and immediately bring in reactions from the CBS newsroom.”