Should media sponsor journalist blogs?

Wall Street Journal: Should Newspapers Sponsor Blogs Written by Reporters?

“Now, more newspapers are warming to the idea of offering official reporter-written blogs. The Boston Globe is considering official blogs following the Mercury News’s model. At the Dallas Morning News, more than 20 sports reporters contribute to a blog on the paper’s Web site. Their posts must be screened by editors, but a spokesman said that requirement might be dropped.”

Link via Tim Porter. [Edit: WSJ, not NY Times – thanks Scott.]