Category: Other

You can tell that the World Cup is getting closer and closer when any incident becomes a two-page story. Dagens Nyheter’s female photographer got a phone call in the middle of the night two days ago at her Danish hotel. Player Roberto Acuña of Paraguay had asked FIFA employee Manuel Hoffmann to make the call and try to arrange a date with the photographer. The player was clearly out of line, but you might say that DN is milking the moment when the story gets two full pages two days in a row, in the news section (not in Sports). On top of that DN has translated the articles to English and Spanish in order to get international attention.

Need I say that Paraguay is in Sweden’s group in the World Cup? But I guess that anything that can disturb our opponents’ concentration on the game is welcome…

Update, June 2: Today DN has another full page although nothing new has happened. DN says that FIFA “will still let Hoffmann work for Paraguay during the World Cup”. Oh, the horror. Anyway, Ann-Charlotte Martues writes a very funny and sarcastic piece about the story in today’s Expressen.

Tags: world cup, Sweden, Paraguay, fotbolls-vm.

The smart dutchtub simply has to be the coolest “bathing product” in years. Load it on the roof of your car and bring your tub anywhere. Be sure to check out the photos on the site. [Via Coolhunting.]

A new survey will soon be published by SOM-institutet and it shows that 10 percent of the respondents (aged 15-85) have read a blog during the last 12 months. Some argue that this is a very low number, but that means that about 770,000 Swedes have read a blog. I don’t think that’s something to sneeze at.

PR giant Edelman has signed a deal with Technorati:

“Edelman will have an exclusive right to offer Technorati’s analytic tools in Chinese, French, German, Italian and Korean, starting with French in July and continuing into early 2007. That means not only will the user interface be translated into those languages, but the analytic tools themselves will be able to cluster blogs by language.”

I can see several benefits for Edelman and its clients, but I can also predict reactions from others who would consider this an act of letting the wolf watch the sheep. I haven’t yet been able to read the details about this arrangement but it would be interesting to find out why Technorati chose Edelman for this deal.

Tags: Public Relations, PR, Technorati.

Tony Bradley who is the president of the Chartered Institute of Public Relations in the UK has launched his own blog called PR Voice. Bo Jansson, president of PRECIS, the Association of Public Relations Consultancies in Sweden, should take note.

Tags: Public Relations, PR, advertising. [Via Stuart Bruce.]

Svenska Dagbladet’s Martin Jönsson is supposed to launch a new blog about advertising and media tomorrow, but I notice that it is already up and running. The blog allows comments and in an email from SvD they tell me that they will soon allow trackbacks as well. Jönsson is the former editor-in-chief of Journalisten, the publication of the Swedish Union of Journalists.