Edelman strikes deal with Technorati

PR giant Edelman has signed a deal with Technorati:

“Edelman will have an exclusive right to offer Technorati’s analytic tools in Chinese, French, German, Italian and Korean, starting with French in July and continuing into early 2007. That means not only will the user interface be translated into those languages, but the analytic tools themselves will be able to cluster blogs by language.”

I can see several benefits for Edelman and its clients, but I can also predict reactions from others who would consider this an act of letting the wolf watch the sheep. I haven’t yet been able to read the details about this arrangement but it would be interesting to find out why Technorati chose Edelman for this deal.

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