Two Swedish Eyes on Media and Public Relations
Dynamic Logic have identified what the most effective online branding campaigns of 2006 have in common:
– Keep it visually simple. Stick to little text and beautiful product shots.
– Put the brand front and center.
– Align online and offline campaigns. What’s happening in other media can reinforce the online message and vice versa.
– Incorporate video and rich media.
– Add interactivity.
Metro will re-open its blogging service Metrobloggen on August 2. The service closed after just two days after some 2,300 bloggers signed up. But Metrobloggen will only accept new users “as long as there is capacity and resources for new blogs”.
I still think this explanation seems to be a subterfuge for the real reason, i.e. Metrobloggen haven’t sold enough ads to support the system. Let’s compare with another Swedish blog host – Blogg.se. Users of Blogg.se have created 391 new blogs, 14,660 posts and 12,709 comments during the last 24 hours. If Metro with all its resources isn’t able to build a service with similar capacities, it is indeed implementing a good idea poorly.
Tags: blog hosting, media, bloggar, metrobloggen. Ping.
If you are in public relations, a worry might be that one of your company’s employees gets caught in the act of anonymously posting negative comments in online forums. But few would probably expect that this person would be the CEO of the company. That’s exactly what the CEO of Whole Foods Market Inc. did. AP has the story.
Tags: pr, public relations, pr, krishantering. Ping.
Thank God. I’m smarter than Alex Schulman (133 vs 125). Do the IQ test yourself. You know you have to find out…
And I had three kids pulling my pants while I did the test. Eat that!
😉
I heard True Believer, the new single by E-Type, on the radio yesterday. And I realized that he should probably have been the leading act on Live Earth. He’s made recycling into an art form…
Tags: live earth, music, musik, etype. Ping.
YouTube yesterday launched local sites in nine countries: Brazil, France, Ireland, Italy, Japan, Netherlands, Poland, Spain and the UK. The video site will also be adding sites in more countries within the coming months. The domain www.youtube.se was registered on June 4, 2007 so if that’s any indication Sweden might be up next.