I often feel that there is a shortage of real life examples when we talk about social media. Therefore I thought it would be appropriate to write a short post about a blogger outreach by HP. Earlier this fall, HP reached out to scrapbooking bloggers with a challenge to create the most creative Christmas card. HP has now announced that the winner is Theresa Lundström and photos of the entries can be found here. Perhaps not rocket science, but the contest seems to have been very much in line with HP’s products, and not just some blog PR stunt. Well done.
Category: Case Studies
Electrolux launches social media newsroom
Electrolux gets mostly praise for the launch of its social media newsroom. Read more at Shel Holtz and Richard Gatarski.
Tags: social media, newsroom, electrolux, sociala medier. Ping.
Banverket is blogging about railways
Banverket, the authority responsible for rail traffic in Sweden, has launched a ‘corporate’ blog today. Lars Berggrund is a senior advisor at Banverket and will be sharing his thoughts about railways and their role in society. One strange ‘feature’ is that you need to email Berggrund and write the title of the blog post in the email header (!) in order to comment. Can we hope for an easier solution soon?
Twingly matters, here’s the evidence
Here is an example that could be used as a case study for Primelabs when they promote their service Twingly, which connects blogs with articles in mainstream media. Dagens Nyheter has a weird story today from Växjö about an accident with a truck loaded with flowers, and two men who got into a fight in which one had bitten the nose and one ear off the other guy.
But not even Sweden’s most prestigious newspaper has a photographer in every bush so there are no photos in the article. But since DN uses Twingly to show which blogs that link to an article, readers can find a blog post by Olof Carlsson who lives nearby. Olof blogged the story and posted a photo of the crashed truck, and we would hardly ever find this blog post if it hadn’t been for Twingly. So all you sceptics out there, are you still not convinced this is a good idea?
IKEA in PR gaffe over sponsored links
The Swedish furniture giant IKEA is in a bit of a trouble in Norway. IKEA had bought sponsored links for “Stressless”, which is a registered trademark for sofas and armchairs owned by the competitor Ekornes. On a search for Stressless on Google, a link to IKEA came up on top, which of course upset Ekornes. IKEA pulled the ads and apologised to the competitor.
When the Norwegian news site E24 asks the Communications Manager of IKEA Norway if they had bought links to other brands owned by competitors, he hasn’t got the facts straight and handles the crisis situation very poorly.
– No, I am not aware of any, he says. But E24 does a few searches and finds that IKEA has also bought links for “Tripp Trapp”, a brand owned by Stokke.
Now, do you know if someone is mooching off your brand?
[Via Börje.]
Ikea in bed with consumer generated media
Ingvar Kamprad’s Ikea today kicked off a new campaign asking consumers to create online videos for the furniture giant. The campaign is a contest which offers $5,000 in cash to the user who creates the best online video on making a bed.
Ikea is using Shycast, a new kind of consumer-generated video network where “brands can reach out to receptive users and engage with them directly”.
So far 4 entries are up on the site.
Tags: consumer generated content, Ikea, reklam, Ikea. Ping.