Local paper uses Pinterest to track down potential criminals

Pinterest is popular for sharing images on topics such as crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. But here’s a way to use Pinterest that I bet you didn’t think was possible. A local newspaper in Pennsylvania uses the site to find people who are wanted by the local policeThe Pottstown Mercury has created a board called Wanted by Police with mug shots of suspects. It also has descriptions of the suspected crime. Apparently local police say there has been a 58 percent increase in the number of arrests since the Pinterest site went live.

mugshots-pinterest wanted by police

While that all sounds nice, the paper (and in other instances, the police), must strike a balance between assisting the law enforcement and protecting the integrity of people who are not yet convicted of a crime. You might remember how the Manchester police in the UK outed convicted criminals on Flickr after the riots last year? There’s always a risk when individuals are publicly outed as criminals, or suspects, that things get out of hand. What responsibility does that paper have if one of these individuals are later acquitted in the court, but in the eyes of the public still seemed as guilty? I’m not saying that this is entirely a bad thing, but acts like these have to be thought through, carefully, or they might cause more harm than good.

A Facebook Timeline that’s 1,000 years long

Have you added a lot of historical dates to your Facebook timeline? Well, even if you have added dates all the way back to your birth or the year your company was founded, I doubt many can match the timeline of the Tower of London in England. It’s timeline goes back almost 1,000 years, starting in 1066 when the first fortress was being established after the battle of Hastings. Impressive!

tower of london facebook timeline

Via Social Media Today.

The most retweeted tweet of all time

Yesterday, the NFL reached an agreement with the NFL Referees Association to end an ongoing lockout. Before that agreement was reached, temporary referees were used during the start of the season. But some calls by replacement referees were criticized. After one such questionable decision, Green Bay Packers lost a game on Monday evening, which lead Packers’ guard T.J. Lang to tweet this message.

most retweeted tweet NFL

This tweet has now become one of the most retweeted tweets of all time, currently at close to 100,000 retweets. One older tweet that had thousands of retweets, is the same-sex marriage tweet by Barack Obama that has been retweeted more than 61,000 times. (Update: I forgot about Justin Bieber. Never forget Bieber. As you see below, one of his tweets has 120k RTs).

Twitter BarackObama tweet

However, the tweet that is still the most retweeted is this one by Justin Bieber with 120,000 retweets (found via Buzzfeed):

justin-bieber-tweet

NHL boss dismisses tweets about lockout as “uninformed ramblings”

NHL lockout 2012Maybe you’ve heard about the NHL lockout, an ongoing labour dispute in the North American hockey league NHL? As with any dispute between two or more parties, there is always a risk that much of the battle will be fought in public, traditionally in news media but nowadays also in social media. The public perception of your arguments may help you win the battle, so a good PR strategy is vital in cases like these.

In the NHL lockout however, social media doesn’t seem to be a central part of the league’s PR strategy. At least not if this quote by NHL deputy commissioner Bill Daly is representative of the strategy. Asked about the criticism on social media over NHL labour tactics, Daly said negotiating a new collective agreement (CBA) is still Job 1.

“We do not intend to abdicate that responsibility in reaction to uninformed ramblings on Twitter,” he said in an e-mail.

The NHL doesn’t seem to be able to get much sympathy for its case in social media and according to the article in the Globe and Mail, the NHL is losing the social media battle. It is not unlikely that it will effect the outcome of the dispute in the end.

Top Facebook pages in Sweden in August 2012

Game developer Free Lunch Design is still the Swedish brand with most fans on Facebook, according to the August 2012 report from Socialbakers. The only change in the top 10 list is that Apotekarnes Julmust has been replaced by amusement park Liseberg in the number 10 spot.

The most popular media page, Vakna! med the Voice, had almost zero growth since July, but it is still in a clear lead for the top spot in this list.

Top Swedish Facebook pages August 2012

The impact of images on Facebook engagement

The Swedish candy producer Bubs sells a raspberry licorice candy called Hallonlakritsskalle (Raspberry Licorice Head) that is very popular on Facebook. For a while it has been one of the Swedish brands with most fans on Facebook, currently about 360,000. But getting a lot of followers is one thing, getting them engaged in your content is another. The last four months, Hallonlakritsskalle has only posted about one new update per month. On the other hand, those posts generate a lot of likes and comments.

What I wanted to show was how one single creative image can spark a lot of engagement, but also that the engagement is short lived. The image below was posted on Aug 23 and generated about 5,600 likes and 100+ comments. This equals an engagement rate of 1.9% which is good, but not spectacular.

hallonlakritsskalle-facebook

But note that the engagement after the first few days plummeted and is now considerably lower than it was before the post.

hallonlakritsskalle

Keeping your fans engaged is difficult and one lucky post doesn’t take you far. Apart from being creative and relevant it also requires frequency and perseverance to keep the page going.