One more take on the Edelman debacle

In the aftermath of the Working Families for Wal-Mart debacle, there has been a lot of talk about WOMMA’s code of ethics for online communications. Now PR Week writes (subscr. req.) that “Dell is becoming the largest company ever to formally adopt the Word of Mouth Marketing Association’s (WOMMA’s) code of ethics for online and blog communications”.

And while we are on the Wal-Mart topic, the bad luck for Edelman doesn’t seem to come to an end. Via For Immediate Release podcast #190 I hear that when Edelman set up the organisation Working Families for Wal-Mart they didn’t register the domain with the same name. The organisation’s website can be found at The most logical domain,, was instead kidnapped by an anti-Wal-Mart organisation that launched a pretty good parody site. Particulary worth noting is how all the smiling faces in the original are replaced by sad ones in the parody.

Wal-Mart fake blog

Wal_Mart fake blog astroturfing